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In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue. If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively.
A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience?
In this article, we will discuss the Decision Tree analysis method. What is Decision Tree Analysis? There are two basic types of decision tree analysis: Classification and Regression. 1) Classification Trees are used when the target variable is categorical and, as the name implies, are used to classify/divide the data into these predefined categories of a target variable.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015.
In this quick post you learn how to add boolean comparision to a DVM query. The post Quick Tips: Boolean Conditions when Querying SSAS DMVs appeared first on BI Insight.
In this quick post you learn how to add boolean comparision to a DVM query. The post Quick Tips: Boolean Conditions when Querying SSAS DMVs appeared first on BI Insight.
It’s no secret, technology has transformed the way businesses communicate with customers and prospects. Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. But, even as the B2B sales process becomes increasingly digital, face-to-face meetings still provide certain benefits that no technology can replicate.
Good content engages customers and helps to form relationships with them. Here are 5 ways social media data can help you improve your content marketing strategy. The post 5 Ways to Optimize Content Marketing with Social Media Data appeared first on Digimind Blog.
Today, my guest is KaRene Smith, the owner of Shine Insight. Founded this year, Shine Insight was created to address the challenges corporate researchers face today by offering an alternative to the traditional market research agency model of operating, scaling, and delivering results. Prior to joining Shine Insight, KaRene has worked in marketing and account leadership for some of the world’s top agencies, including Directions Research, Kantar, and Burke.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influen
We just returned from the Gartner Symposium in Orlando, and while there were presentations on a wide variety of topics – from how to create a company culture that works to how AI is impacting digital transformation – there was just one word that came up time and again: Change. That’s really what business survival in this day and age comes down to. How fast can you change in order to stay ahead of the game?
Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. If you’re creating a new business website or simply optimizing existing product pages, today’s blog post is for you. Keep reading! 1. Be concise. If your first instinct is to take a deep dive into product details—resist the temptation.
The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them! The post How to Get, Analyze, and Use Consumer Insights from Social Media appeared first on Digimind Blog.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Today, my guest is Rudy Nadilo, President of Dapresy. Dapresy partners with today’s top companies to help them create state-of-the-art InfoGraphics that brings your data to life. Prior to working at Dapresy, Rudy has had extensive experience at some of today’s top marketing research agencies. FIND RUDY ONLINE: [link] Twitter: @rudynadilo LinkedIn: [link] FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link] [00:47] Over the last decade the ma
Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab!
Does Your Organization Use the Tally Solution? How About a Tally Mobile App? If you are a Tally user, you know that you and your team love Tally, and the inherent power of the features and functionality and the reporting capabilities can support your organization with valuable information, and help you report on and understand day-to-day issues and operational and strategic issues.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Modern content creators strive to deliver fast results—and for good reason. We live in a fast-paced, competitive digital landscape, and marketers are under constant pressure to make an immediate impact with every piece of content they create. But when it comes to content marketing success, content marketers must prioritize long-term strategy over short-term gains.
Throughout my career, I’ve been lucky to be surrounded by experienced leaders, both inside and outside the company walls. I’ve always found the biggest successes come when you bring a brilliant group of people together focused on a common goal. For that reason, I’m excited to announce the formation of Domo’s Enterprise Advisory Board, a new group of veteran global CIOs from some of the world’s largest brands.
Today, my guest is Tim Peacock, COO at Affectiva. Affectiva is a spin off from MIT and is the pioneer of Emotion AI. Prior to joining Affectiva, Tim has had deep experience in all areas of technology. FIND TIM ONLINE: [link] LinkedIn: [link] FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link] [00:46] Over the last decade the market research industry has been disrupted.
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Posted by DiTomaso Showing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
This article focuses on the Independent Samples T Test technique of Hypothesis testing. What is the Independent Samples T Test Method of Hypothesis Testing? The independent sample t-test is a statistical method of hypothesis testing that determines whether there is a statistically significant difference between the means of two independent samples. For example, one might use this method of analysis to determine whether the average value of a sedan type of car is significantly different from an S
With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling.
Let’s face it. It’s hard to discern which data tools are the best for the health of your business, and the speed at which they need to be chosen and implemented is almost instantaneous. Yet so many businesses still rely on outdated tools to make critical business decisions. Where’s the disconnect? According to the EAC Focus Report: Domo, Productivity, and Digital Transformation, companies feel crippled by a need for: Quality, not just quantity, of data.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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