November, 2018

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

Marketing 236
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2019 Trend Watch: Livin' in the future

DC Velocity

The race toward automation continues, as a rise in goods-to-person fulfillment, increased adoption of warehouse execution systems, and greater use of autonomous mobile robots top the list of material handling technology trends to watch in 2019.

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Next Generation Sequencing (NGS) Informatics Market – A Global Perspective

BIS Research

Next generation sequencing (NGS) informatics has been gaining importance owing to the important role it plays in strengthening the base of precision medicine in the healthcare industry with the study of large pool of genomics data. Precision medicine has lot of capability in terms of its ability to define diseases that are built on molecular characteristics and other environmental factors.

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Automate Testing SSAS Tabular Models

BI Insight

In real world SSAS Tabular projects, you need to run many different testing scenarios to prove your customer that the data in Tabular model is correct. If you are running a Tabular Model on top of a proper data warehouse then your life would be a bit easier than when you build your semantic model … Continue reading Automate Testing SSAS Tabular Models.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Moz

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!

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18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides,

Business 223
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Go with the flow to improve fulfillment in the DC

DC Velocity

Waveless fulfillment systems create a continuous flow of orders through the distribution center, answering today's call for more nimble material handling solutions.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals.

IT 60
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Ep. 138 – Marc Zionts – Automated Insights – Cultivating Culture in Market Research

Happy Market

Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. Today, my guest is Marc Zionts, CEO of Automated Insights. Automated Insights is the creator of Wordsmith, the world’s first public natural language generation platform. Wordsmith allows users to generate human-sounding narratives from data. Prior to Automated Insights, Marc has been a leader in both technology and market research for two decades.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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What to Do with Your Old Blog Posts

Moz

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

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6 Digital Marketing Trends that Shaped 2018

Digimind

In this post, we bring you six key digital marketing trends that shaped 2018, and how marketers like yourself, can integrate them in your strategies. The post 6 Digital Marketing Trends that Shaped 2018 appeared first on Digimind Blog.

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12 Sales Qualification Questions to Ask Prospects

Zoominfo

In the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in. Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service.

Sales 220
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AMRs and AGVs rev their engines

DC Velocity

The relentless drive for warehouse efficiency is sparking new interest in self-driving vehicles. For those wondering which type to buy, experts say forget the labels and focus on capabilities.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Business Intelligence Software for Shipping!

Elegant BI

Business Intelligence for Shipping: The Smart Choice! If you work in the shipping and distribution industry, you know how complicated life can be! The industry has come under increasing scrutiny as international trade, national trade, security concerns and other factors impact the shipping enterprise in ports, distribution hubs, and entry points around the world.

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Ep. 137 – Stacey Walker – Adobe – The So What and Now What of Market Research

Happy Market

Today my guest is Stacey Walker, consumer insights leader here at Adobe. Adobe is the global leader in digital media and digital marketing solutions. Stacey has headed up insights for Netflix, Walmart, Visa and has taught at Columbia University in the Sociology Department. Find Stacey Online: LinkedIn [00:44] Over the last decade the market research industry has been disrupted.

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Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Moz

Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local

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Automate Testing SSAS Tabular Models

BI Insight

In real world SSAS Tabular projects, you need to run many different testing scenarios to prove your customer that the data in Tabular model is correct. If you are running a Tabular Model on top of a proper data warehouse then your life would be a bit easier than when you build your semantic model … Continue reading Automate Testing SSAS Tabular Models.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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26 Personalization Statistics for the B2B Marketer

Zoominfo

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. . Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 1.

Marketing 214
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Talent shortage to hit manufacturing hard

DC Velocity

As many as 2.4 million manufacturing jobs will go unfilled over the next 10 years due to widening skills gap, study shows.

90
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Explore the Potential of BI Tools for Pharma!

Elegant BI

Can Analytics for Pharmaceuticals Simplify Decisions and Planning? If you work in a pharmaceutical company, you can appreciate how large and complex these businesses are and the critical need for information and data that is a constant reality within your organization. Data crosses the enterprise in the form of research and development, regulatory compliance requirements, test data, drug contraindications, side effects, clinical trials, ingredients and dosage information, doctor and patient info

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Ep. 136 – Robert Porter – Research America – Why Talent Is Important in Market Research and Beyond

Happy Market

Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. Today, my guest is Robert Porter, CEO of Research America. Research America is a leading marketing research and consumer insights company, serving the likes of PWC, Little Caesar’s, and Wrangler. FIND ROBERT ONLINE: [link] Linkedin: [link] FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn: [link] [0:00] In today’s episode of Happy Market Research. we’re going to hear from Robert Porter, the CEO of Res

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Advanced Guide to Keyword Clustering

Moz

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for.

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Introducing the Domo Retail Suite

Domo

Black Friday is one of the busiest seasons of the year for retailers of all shapes and sizes. Months of forecasting, inventory, and promotion planning all come to life during what many refer to as the Super Bowl season of retail. To avoid Monday-morning quarterbacking and to gain a competitive edge, retailers are turning to technology and real-time data to digitally transform the way they run their business.

Retail 52
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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same, they do go hand-in-hand.

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Robots to the rescue

DC Velocity

When peak season rolled around each year, workers at Martin's Famous Pastry Shoppe's DC struggled to keep up with orders. Automated equipment and robotic pickers have changed all that.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu