How to Conduct a Win/Loss Analysis
Zoominfo
MARCH 16, 2017
The simplest way to find out how you won over or lost a customer is to ask them. A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses.
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