Crayon

FEBRUARY 10, 2022

Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”. If that sounds familiar to you, then allow me to make a recommendation: Take a page out of product management’s book, and instead of thinking about success as what can be achieved WITH you, think about success as what can be

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Learning Management Marketing Marketing 747

Cipher

FEBRUARY 15, 2022

We might take it for granted, but music is such an important part of life: listening to your favorite tracks can put a spring in your step, improve your overall mood, and generally make life seem that little bit better. And for many of us, listening to music is an important part of getting work done. It helps us get into a flow state, effortlessly checking off tasks and powering through our to-do lists.

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Competitive Intelligence Competitive Intelligence Intelligence 463

mention

FEBRUARY 16, 2022

With 2 billion active Instagram users worldwide and counting, it’s no wonder brands are getting serious about having an Instagram strategy. In fact, over the next year, Instagram users are expected to increase by 11% in the US alone. In other words, no brand can afford to ignore the power of Instagram marketing. If you’re ready to grow your Instagram account in 2022, you’ve come to the right place.

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Smart Data Collective

FEBRUARY 16, 2022

Many people appreciate the benefits of artificial intelligence. It has already transformed many sectors, including cybersecurity and manufacturing. However, few people recognize that AI is also becoming an integral part of the writing process. Many college students and marketers are using AI to generate content. A recent study found that the market for AI in the marketing sector is worth over $107 billion.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Zoominfo

FEBRUARY 28, 2022

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. Simply installing a chatbot, however, won’t deliver results. To get the most out of a chatbot, you’ll need data that can deliver personalized engagement and accurate analytics to measure what matters.

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Crayon

FEBRUARY 28, 2022

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise. A more compelling product or better pricing aren’t particularly helpful if your ideal customers don’t even know they exist.

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Analysis Competitive Information Marketing 661

Tinuiti

FEBRUARY 15, 2022

Tinuiti clients to gain instant access to Reddit’s Global Ads offering to grow their business and accelerate brand performance with coveted and highly valuable audiences NEW YORK, NY – February 15, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced a partnership agreement […]

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Globalization Marketing Marketing Business 130

mention

FEBRUARY 9, 2022

Email marketing is all about building relationships with your customers and monopolizing on your leads in one of the most low-cost, yet effective ways. Email is the marketing asset that provides you with a tool to create an interconnected buyer’s journey, from first impression to the checkout. It’s your opportunity to speak to your customers directly and personalize their experience for ROI success.

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Smart Data Collective

FEBRUARY 9, 2022

Learn how DirectX visualization can improve your study and assessment of different trading instruments for maximum productivity and profitability. Analytics technology has become an invaluable aspect of modern financial trading. A growing number of traders are using increasingly sophisticated data mining and machine learning tools to develop a competitive edge.

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Algorithm Loss Data Mining Analysis 340

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

FEBRUARY 15, 2022

Sales development representatives tend to think of the job as an important stepping stone in our careers , with challenges and opportunities that will shape the rest of our working lives. I recently asked inbound SDRs from all over ZoomInfo to share their tips for success, and learned a lot about the work and the people who do it. Whether they joined the team as former athletes, waitresses, artists, or recent graduates, they all had valuable lessons to share.

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Sales Knowledge Learning Advantage 130

FedSavvy

FEBRUARY 17, 2022

We’ve covered traps of Black Hat reviews and capture team follies. Now it’s time to reveal some of the most common and deadliest sins in proposals. This blog leverages research and analysis we’ve done on mistakes made by some major U.S. Government contractors. In order to conduct this analysis, we used GAO protest docket data to study trends in wins and losses. .

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Win Loss Analysis Learning 130

Crayon

FEBRUARY 9, 2022

When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top.

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Competitive Marketing Marketing Business 616

Tinuiti

FEBRUARY 2, 2022

Full-Funnel Influencer Marketing Solution To Drive Measurable ROI at Scale for Brands NEW YORK, NY, February 2, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and […]

Marketing 130

Marketing Marketing IT 130

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

mention

FEBRUARY 23, 2022

Did you know that over 50% of users spend fewer than 15 seconds viewing a page? In fact, you have just around 50 milliseconds to make a good first impression on your landing page visitors. . During this time, your prospects are viewing the content, imagery, and web design of your page. Very few will read through the entirety of your content copy, in fact, most will only look at the imagery and color of your webpage.

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Sales Security Security Banking 331

Smart Data Collective

FEBRUARY 8, 2022

More companies are relying on cloud technology than ever before. They are discovering the benefits of using the cloud to utilize data and facilitate communications between employees, customers, contractors and other stakeholders. One of the underappreciated benefits of cloud technology is that it makes it easier to work with virtual assistants. Savvy executives and small business owners realize that virtual assistants can perform many important tasks a lot more efficiently.

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Technology Technology Brainstorming Commerce 336

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. He’ll also advise us on best practices for how we and our customers can remain at the forefront of data privacy , building trust in how data is used, and supporting complian

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Gaming Sales Innovation Globalization 130

Paul Turnley

FEBRUARY 6, 2022

I started a series of blog posts back in 2020 about best-practice guidelines for planning and designing enterprise reporting solutions with Power BI. To make the topics covered in this series of posts easier to find and follow, they are listed on this page: Doing Power BI The Right Way – for Enterprise Reporting | Paul Turley's SQL Server BI Blog which you can access from the main menu on the blog.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Crayon

FEBRUARY 3, 2022

Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter. This principle is what allows the enigmatic restaurateur Salt Bae to charge $1,200 for a ribeye flecked in gold leaf. It’s what makes a shiny rock in a pretty, robin-egg box cost 5x more than a shiny rock purchased from a jewelry shop that shares its parking lot with a Cheesecake Factory

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IT Competitive Competitive Intelligence Intelligence 616

Domo

FEBRUARY 19, 2022

Well, another Super Bowl is in the books, and unfortunately for this lifelong Minnesota Vikings fan, it did not end with my team triumphantly holding up the Vince Lombardi Trophy. In fact, the game did not even include the Vikings. But I’ll be OK. Given how long it’s been since the Vikes last played in the Super Bowl (45 years, for those who’d rather not do the math on their own), I’m used to watching other squads participate in the biggest professional gridiron game of the year.

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Gaming IT 122

mention

FEBRUARY 1, 2022

Figures from the United States Bureau of Labor Statistics show that 70% of businesses fail before reaching their fifth year. . The factors that lead each business to close down depend on the business, owners, market, and external economic factors. But there are trends among businesses that fail: 38% ran out of money to fund the business 35% offered a product or service the market didn’t need 20% couldn’t beat a competitor 19% had a “flawed business model” How do you avo

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Startups Business SWOT Analysis 275

Smart Data Collective

FEBRUARY 3, 2022

Thanks to the rapid digital transformation , the software industry is one of the fastest-growing industries globally. Data analytics helps to determine the success of the business. Although the COVID-19 pandemic harmed several businesses, the software industry didn’t suffer much of a collapse. Digital technology has helped almost every industry.

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Timo Elliot

FEBRUARY 4, 2022

A quick Friday reminder that we have to focus on what’s important, despite all the daily complexities and challenges of technology!… All too often I see projects failing not because the technologies aren’t working, but because not enough attention has been paid to the people being displaced. For example, several years ago an executive dashboard project was very nearly derailed by one of the executive assistants.

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Technology Technology Information IT 119

Paul Turnley

FEBRUARY 4, 2022

Technology evolves, the industry changes and the way businesses use technology changes. The road that has brought us to the current state of reporting capabilities in the Microsoft data platform has been long and winding. Ten years ago, we were using SQL Server Reporting Services (SSRS) to create interactive, dashboard-like reports scorecard reports.

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Crayon

FEBRUARY 24, 2022

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner. Product managers, marketers, sellers, and executive leaders are now more reliant on real-time intel than they’ve ever been—which means that, in the eyes of these stakeholders, your work is indispensable.

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Competitive Intelligence Loss Win Competitive 325

BI Insight

FEBRUARY 27, 2022

OData has been adopted by many software solutions and has been around for many years. Most solutions are using the OData is to serve their transactional processes. But as we know, Power BI is an analytical solution that can fetch hundreds of thousands (or millions) rows of data in a single table. So, obviously, OData … Continue reading Optimising OData Refresh Performance in Power Query for Power BI and Excel.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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