Listening Provided the Pivotal Clue for Competitive Intelligence
Cooperative Intelligence Blog
APRIL 21, 2017
The Competitive Situation. A glass manufacturing company wanted to know why a competitor was still in the glass business, as its glass business was losing money, and had been for several years. Their ultimate goal was to predict when this competitor would exit the glass business so they could capture the competitor’s customers. My Mission. My goal was to learn as much as I could about the competing glass company, and most importantly why they were motivated to remain in the glass business.
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