Smart Data Collective
AUGUST 7, 2019
Big data has the power to transform any small business. However, many small businesses don’t know how to utilize it. One study found that 77% of small businesses don’t even have a big data strategy. If your company lacks a big data strategy, then you need to start developing one today. The best thing that you can do is find some data analytics tools to solve your most pressing challenges.
Zoominfo
AUGUST 21, 2019
There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred. There’s no better example of this development than the relationship between content marketing and sales enablement. .
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Datapine Blog
AUGUST 21, 2019
Billionaire Tilman Fertitta walks into the room. You can’t believe this heavyweight, the CEO and sole owner of multiple restaurant franchises, has given you the time of day. Tilman sits down, settles himself, and glances at the clock. “Well friend,” he says, “I have about three or four minutes before I have to get out of here. What do you wanna know?”.
Moz
AUGUST 27, 2019
Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Elegant BI
AUGUST 29, 2019
For organizations that wish to leverage advanced analytics, the first order of business is to evaluate the maturity of the advanced analytical culture within the organization and among its users and decide whether the entire team is ready to take on the task of accurately analyzing business results, and planning and making course corrections on a daily basis.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
AUGUST 2, 2019
Your corporation might collect thousands of data points on your global customers, or your local business might simply maintain and regularly update an email list of your most interested buyers. Whether you fall into one of these extremes or somewhere in the middle, you’re responsible for collecting and maintaining consumer data. And these days, that data privacy matters more than ever before.
Zoominfo
AUGUST 29, 2019
When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! Our audience, which consisted of both executive IT buyers and sales professionals, had a lot to say to each other.
Datapine Blog
AUGUST 28, 2019
Stories inspire, engage, and have the unique ability to transform statistical information into a compelling narrative that can significantly enhance business success. By gaining centralized access to business data and presenting it in a visual way that follows a logical path and provides invaluable insights on a particular area or subject, you stand to set yourself apart from your competitors and become a leader in your field.
Moz
AUGUST 12, 2019
Posted by MiriamEllis “When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer. Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Domo
AUGUST 26, 2019
In October, Niall Browne will celebrate his third anniversary as Domo’s Chief Information Security Officer (CISO), a job that has become increasingly important as companies wonder who they can trust with their data in an era in which we regularly hear of cyberattacks. Recently, I caught up with Niall to discuss his thoughts on a number of topics, including the origins of his interest in cybersecurity and how he personally uses Domo.
ATTEST
AUGUST 23, 2019
Every quarter we survey British consumers on their brand awareness and preferences in relation to the entertainment industry. Our latest insights into this industry can be found below. Plus, in Q1 of each year we dive deeper into the data to create an in-depth report on the state of the industry. To jump straight to our 2019 entertainment brand index report, click below: Click to view research.
Smart Data Collective
AUGUST 21, 2019
Setting up a business is probably the most difficult part of every entrepreneur’s journey. It requires dedication, contemplation, a lot of effort, and a bit of foresight. Once you build it from the ground up, you should know that your work doesn’t stop there. On the contrary, the moment you start settling in, you need to do some thinking again. You might wonder why that is necessary.
Zoominfo
AUGUST 26, 2019
You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Datapine Blog
AUGUST 7, 2019
In the Age of Information, digital technologies have evolved to such an extent that a wealth of tools, applications, and platforms exists to enhance the way businesses operate in a number of areas. Software as a service (SaaS) has blossomed in the last five years, and the public SaaS market is expected to grow to $76 billion by the year 2020, according to FinancesOnline.
Moz
AUGUST 29, 2019
Posted by BritneyMuller You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top
Elegant BI
AUGUST 22, 2019
Data Analysis for Business Supports Fact-Based Decisions! Business intelligence and analytics are necessary tools for every business today. No business manager or team member can make decisions in vacuum and business intelligence and analytics tools are key to fact-based, data-driven decisions that will ensure positive results, help the business to avoid missteps and critical errors and allow the enterprise to anticipate changes in the competitive landscape and in customer buying behavior.
Happy Market
AUGUST 13, 2019
My guest today is Jenny Karubian, Founder and CEO of Ready to Launch. Founded in 2014, Ready to Launch is a consultancy based in LA that helps firms launch new ideas, products, and technologies that better serve their customers. Jenny has extensive experience as an ethnographic researcher and is a professor of anthropology, sociology and gender studies.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
AUGUST 8, 2019
Big data is the lynchpin of new advances in cybersecurity. Unfortunately, predictive analytics and machine learning technology is a double-edged sword for cybersecurity. Hackers are also exploiting this technology, which means that there is a virtual arms race between cybersecurity companies and black hat cybercriminals. Datanami has talked about the ways that hackers use big data to coordinate attacks.
Zoominfo
AUGUST 8, 2019
For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc.
BIS Research
AUGUST 21, 2019
Since 2011, there has been an increasing interest among the healthcare community in understanding the effects established by a microbiome upon a host. The key role of skin microbiome in human physiology, spanning from intestinal to brain activities, and direct influence upon several molecular pathways, has driven significant research and advancements.
Moz
AUGUST 15, 2019
Posted by KameronJenkins How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn. In today's Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Elegant BI
AUGUST 21, 2019
Discover the Smarten approach to Augmented Analytics and Advanced Data Discovery tools. These tools allow business users to leverage augmented analytics that provide guides and suggestions to help the business user more quickly and effectively produce clear advanced analytics with little to no training, thereby transforming the average business user into a Citizen Data Scientist.
Digimind
AUGUST 8, 2019
65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery. How has social media impacted the spread of bad buzz or crises? This article focuses on factors that can promote the outset and spread of bad buzz into a crisis. While it is impossible to predict the content, scale, and evolution of an entire crisis, it is possible to identify factors that rouse social media crises by und
Smart Data Collective
AUGUST 15, 2019
No matter what industry you’re in, identifying creative ways to cut costs is always an important goal. From small startups to major corporations, cost-saving tactics should be an important area to explore. Even when your business cost and costs of production aren’t growing exponentially, chances are everything around you is. Cost of living is rising; customer acquisition is more difficult than ever in such a competitive landscape; and suppliers are looking to increase their profits by upcharging
Zoominfo
AUGUST 16, 2019
This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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