November, 2012

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The Data Driven CMO: Teaching an Old Dog New Tricks

Domo

From an early age, I’ve been comfortable being the youngest person in a conversation. I had two older sisters and two energetic parents who liked to discuss and debate anything and everything around the supper table. I started kindergarten a year early and went to college before I was old enough to vote. I spent at least 15 years working at large, stuffy companies (SAP, ORCL) where I was typically the youngest, and one of the most forward-thinking people on the team.

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OK, So Your Industry Is Unique! You Can Still Use BI and CPM to Succeed!

Elegant BI

OK, So Your Industry Is Unique! You Can Still Use BI and CPM to Succeed! Every time I go to a technology conference, I hear the same refrain. “No matter how flexible a software solution is, there are things that are specific to my industry that it will not satisfy.” Regardless of your industry, the need for enterprise business intelligence is undeniable.

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Applying the 80/20 rule to Social Media

Domo

In all honesty, I think we are all still figuring out how to harness the power of social media, but here are a few activities that I have seen make an impact. Leverage your CEO. A CEO with a strong social presence, in an authentic voice, can be the most effective weapon in your arsenal. A survey by Chadwick Martin Bailey states that 50% of consumers are more likely to buy from a company after following their tweets.

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Is Your Sales Pipeline Clogged?

Domo

One of my mentors in sales used to keep a plunger on his office desk. Scribed into the side of that plunger were the words “Got a clogged pipeline?” As we approached the end of a quarter, he was often seen pacing his office with that plunger in his hands as he contemplated the deals that made up his end of quarter number. This plunger served to remind him to analyze all the deals that made up his global sales forecast… Every sales organization faces this problem.

Sales 52
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Best Way To Organize Your Plate On Thanksgiving

Domo

Thanksgiving is largely a food holiday. At the Roden household, we always mix in shooting guns and throwing the Nerf football on the street. For the most part, it is about cramming my seemingly ever-expanding extended family into a small home and eating the traditional cornucopia of food staples synonymous with this great American holiday. For me personally, the additional selection of food items at Thanksgiving presents a problem, you see, I suffer from a phobia of having “soggy” fo

Sales 40
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New Report Shows How to Turn Big Data into Big Bucks

Domo

As a CEO, buzzwords or phrases don’t get me excited. I’d rather show my customers the money than some newfangled acronym or buzzword. Today, big data seems to be one of the most hyped terms in tech. It’s been PowerPointed and white boarded in conference rooms to death. It’s been lauded by tech media as the next big thing. Hot startups have taken millions from venture capitalists.