Crayon
MARCH 15, 2022
It’s that time again: the monthly marketing staff meeting where the growth team, content team, web team—you get the idea—will showcase their latest metrics. How are our efforts in these respective areas moving the needle?
Cipher
MARCH 8, 2022
While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.
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CIO
MARCH 22, 2022
Despite national conversations about a lack of women in tech, women remain largely underrepresented in STEM roles , according to a study by the National Science Foundation. And the pipeline doesn’t suggest a near-term correction, as only 19% of computer science degrees were awarded to women in 2016, down from 27% in 1997. Women also typically make less than their male counterparts in science, engineering, mathematics, and computer science occupations — with an average median salary of $66,000 pe
Smart Data Collective
MARCH 4, 2022
META: We’re breaking down the ways social media has changed businesses and how you can use these changes to get ahead. Digital technology is unquestionably changing the future of business. Two of the biggest advances in technology that are influencing the direction of business are social media and data analytics. These may seem like unrelated technologies to the average person, but they are actually closely intertwined.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
mention
MARCH 9, 2022
When you start your business, you don’t always consider your branding a priority. But, even if you are creating a solid brand initially, some elements such as your brand values to logo design can stop working. That will result in slow sales and a struggle to get new clients. If you are here, you’re not happy with your brand. So, it is time to give your brand a facelift.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
MARCH 31, 2022
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her. As someone who has led CI and market intelligence initiatives at several fast-growing companies, we wanted to learn more about successful CI analysis from Carolyn and how she provides exceptional analysis to get results.
Cipher
MARCH 31, 2022
Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.
CIO
MARCH 21, 2022
What is a data scientist? Data scientists are analytical data experts who use data science to discover insights from massive amounts of structured and unstructured data to help shape or meet specific business needs and goals. Data scientists are becoming increasingly important in business, as organizations rely more heavily on data analytics to drive decision-making and lean on automation and machine learning as core components of their IT strategies.
Smart Data Collective
MARCH 21, 2022
You have probably heard a lot talk about the Internet of Things (IoT). It is one of the biggest trends driven by big data. It is popular because billions of devices will be connected in the future. The IoT sector is predicted to generate over £7.5 trillion across the world. In fact, McKinsey Global predicts homes, offices, worksites, retail settings, and factories to generate around £3.55 trillion by the end of 2025.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
mention
MARCH 2, 2022
You may have heard by now that Instagram has added an Instagram Reel Ad feature. And with it, your Reel Ads will be placed in the most popular places for Reels content. This means you’ll be reaching more people, creating more impact, and getting in front of audiences that haven’t engaged with you before. The best part? It will feel like a seamless user experience when you do.
FedSavvy
MARCH 25, 2022
This article is featured in Washington Technology in March 2022. It was written by Brian Lindholm , Managing Principal. Over the last 10 years in business, I’ve had the opportunity to analyze many contract pursuits before and after award decisions are made. Pursuing and winning a federal contract is by no means easy…ever. Even the best competitors manage to have an Achilles’ Heel which leads to their downfall. .
Crayon
MARCH 21, 2022
Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. In other words, multitasking – strategically – is the name of the game for product marketers.
Cipher
MARCH 4, 2022
Best competitor analysis tools. Crunchbase. FactSet. Visualping. SEMRush. LexisNexis. PowerBI. Knowledge360 ?. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. But as the industries that businesses compete in become increasingly complex, it’s more important than ever that competitive intelligence analysts like you embrace tools that enable you to deliver high-quality insight in real-time.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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CIO
MARCH 31, 2022
The chief data officer (CDO) is a senior executive responsible for the utilization and governance of data across the organization. While the chief data officer title is often shortened to CDO, the role should not be confused with that of the chief digital officer , which is also frequently referred to as CDO. “The chief data officer is the senior person, with a business focus, who understands the strategy and direction of the business, but their focus is on how to underpin that with data,” says
Smart Data Collective
MARCH 2, 2022
Data science is a growing profession. While it involves more opportunities than ever, it also has a lot more complications. Standards and expectations are rapidly changing, especially in regards to the types of technology used to create data science projects. Most data scientists are using some form of DevOps interface these days. One of the most popular is Kubernetes.
mention
MARCH 16, 2022
When buying anything online or offline, one of the first things that we’re conditioned to do is to search online and find reviews about that particular item. If what we’re looking for has favorable reviews, then we wouldn’t bat an eye and immediately initiate a purchase. But if there were only a couple of negative reviews, then we wouldn’t be interested in making a purchase, at least from that specific vendor.
Zoominfo
MARCH 21, 2022
The Great Resignation has created one of the hottest labor markets in living memory. As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. Like with sales, being early to conversations with candidates improves your chances. With the average hiring cycle close to 29 days , shortening this timeframe, while maintaining the quality of the candidate’s experience, can result in big
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
MARCH 29, 2022
There’s no denying that 2021 was a troubling year for the supply chain (2022 hasn’t been much better). Catastrophic events such as the COVID-19 pandemic and the Suez Canal blockage disrupted supply chains around the world. These events strained the flow of raw materials and goods, slowing down manufacturing.
Cipher
MARCH 10, 2022
Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants. Secondary market research (also: “dark research) uses existing sources of information to build a more complete understanding of the topic being researched.
CIO
MARCH 9, 2022
Applying artificial intelligence (AI) to data analytics for deeper, better insights and automation is a growing enterprise IT priority. But the data repository options that have been around for a while tend to fall short in their ability to serve as the foundation for big data analytics powered by AI. Traditional data warehouses, for example, support datasets from multiple sources but require a consistent data structure.
Smart Data Collective
MARCH 5, 2022
Are you a data scientist ? You might be missing out on some opportunities to make money from it. Even if you already have a full-time job in data science, you will be able to leverage your expertise as a big data expert to make extra money on the side. If you’re feeling strapped for cash and feel like you can earn more money with your knowledge and skills, then starting a side hustle in 2022 is an excellent idea.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
mention
MARCH 23, 2022
Marketers are overwhelmed by their jobs, and it’s easy to see why. The flood of data you’re expected to handle keeps getting bigger, not least because marketers cover as many as 13 different channels , with big data having reached tsunami-like proportions. Markets, trends, and consumer expectations are fluctuating like mad. Marketing campaigns have to stay relevant to general economic and social conditions, but those keep changing too, as the pandemic keeps evolving.
Zoominfo
MARCH 15, 2022
Every company has a sales and marketing function. To be successful, those teams need good data. That’s where the role of revenue operations comes in. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business
Crayon
MARCH 18, 2022
Your product team has spent the last 18 months cookin’ up something shiny. Prospects are going to love it. There’s just one problem: You’re entering a saturated market. There’s the old guard. The scrappy upstarts. How do you capture market share at this critical juncture? Enter penetration pricing , a simple strategy long used by soon-to-be consumer tech titans to capture hearts, minds, and credit card numbers.
Cipher
MARCH 23, 2022
Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business. The insights developed by market research shape product development pipelines, inform go-to-market strategies, and enable startups to best position themselves for success.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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