Crayon

NOVEMBER 3, 2021

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions. And if you’re a candidate, it can be overwhelming trying to prepare for all the questions you might be asked. To help both parties, we’ve compiled a list of eight essential questions: Can you walk me through your last product launch?

Marketing 615

Marketing Marketing KPI Sales 615

Cipher

NOVEMBER 29, 2021

If you’re setting out to build your own Competitive Intelligence (CI) function, it can be difficult to know where to start. But with so much complexity to navigate in almost every industry, having a high-performing CI team is one of the keys to success.

Competitive Intelligence 457

Competitive Intelligence Competitive Intelligence Intelligence 457

Smart Data Collective

NOVEMBER 21, 2021

If you have not lived under a rock for several years, you have undoubtedly heard about artificial intelligence (AI). However, how might artificial intelligence be used in e-commerce operations? Artificial intelligence (AI) is starting to fill every facet of our daily lives. For example, self-checkout cash registers, airport security checks, and other automated processes all use artificial intelligence to some degree.

Intelligence 360

Intelligence Intelligence Commerce Algorithm 360

mention

NOVEMBER 24, 2021

It’s official: Instagram is making its new Link Stickers available to everyone. That’s right, everyone—10,000 followers NOT required. You might have heard by now that Instagram has removed the swipe-up feature and replaced it with Link Stickers. Either you’ve used these stickers in your own Instagram stories, or you’ve seen them in the stories of accounts you follow.

Win 321

Win Algorithm Sales Advantage 321

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

NOVEMBER 30, 2021

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.

Competitive 130

Competitive Marketing Marketing 130

Crayon

NOVEMBER 11, 2021

Time and time again, companies’ yearning desire to be the best gives way to fierce rivalries.

Learning 659

Learning Competitive Intelligence Competitive Intelligence 659

BI Insight

NOVEMBER 26, 2021

This is the second part of my new series of Power BI posts named Power BI 101. In the previous post, I briefly discussed what Power BI is. In this post, I look into one of the most confusing parts for those who want to start learning Power BI. Many people jump straight online and … Continue reading Power BI 101, What Should I Learn? The post Power BI 101, What Should I Learn?

Learning 134

Learning 134

Smart Data Collective

NOVEMBER 17, 2021

More companies than ever are being driven by data. They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies. Only 13% of companies with data strategies are meeting the objectives outlined in them. They need to know how to use it effectively to get the most value out of it.

Business 352

Business Gaming Data Analysis Analysis 352

mention

NOVEMBER 17, 2021

Born after 1996, Gen-Z users are technology savants who use social media to get entertainment, find inspiration, and make their voices heard. Members of this group are fans of TikTok, Instagram, YouTube, and Snapchat, and these four platforms are fighting for the lead with regard to Gen-Z user numbers. If you are looking to reach your target audience on one of these platforms, it’s important to understand which platforms they prefer, why they prefer them, and what motivates them to buy fro

Entertainment 278

Entertainment Profiling Marketing Marketing 278

Advertisement

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large. Picking the right marketing KPIs to monitor over time gives you a bird’s-eye view of how your program is performing and where to make improvements.

Marketing 130

Marketing Marketing KPI Startups 130

SpyFu

NOVEMBER 1, 2021

If you’re new to search engine optimization, diving right in without any guidance could be one of the biggest mistakes you can make. You must look for the most effective SEO tips for beginners, so you get a strong start. SEO can be terrifying and intimidating for beginners. Mainly because of the information overload and the constant changes to search engine algorithms.

Profiling 131

Profiling Research Algorithm Analysis 131

Crayon

NOVEMBER 16, 2021

Regardless of industry or available resources, brand is the north star for product teams the world over.

617

617

ArchIntel

NOVEMBER 30, 2021

ArchIntel™ -. The challenges entrepreneurs are experiencing amid a continuing pandemic is spotlighted in an article proposing that the way to success in the current landscape is to substitute “business” for “human.” The landscape remains volatile while solutions seem to demand a complexity equal to the environment and the clues to what tomorrow will bring are ambiguous, a column on CEOWorld Magazine said Sunday.

Business 104

Business Intelligence Intelligence Marketing 104

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

NOVEMBER 1, 2021

Machine learning technology has become an integral part of many different design processes. Many entrepreneurs use machine learning to improve logo designs. However, there are a lot of other benefits as well. One of the areas where machine learning has proven particularly useful has been with 3D printing. 3D Printing is Crucial for Cost Optimization in 3D Printing.

Learning 341

Learning Algorithm Advantage Advantage 341

mention

NOVEMBER 10, 2021

Amazon’s global ad revenue is set to reach $26.1 billion this year. The eCommerce mammoth is constantly expanding its ads service portfolio and giving advertising tech giants like Google and Facebook a run for their money. Keep reading to learn just about everything you need to know about Amazon Advertising — what it is, why it’s worth investing in, some ad placement options, and optimization strategies.

Marketing 246

Marketing Marketing Gaming Sales 246

Zoominfo

NOVEMBER 18, 2021

Modern business moves at an incredible pace. New technologies and competitors, an increasingly global economy, and constant social disruptions are forcing fundamental change so quickly that it’s nearly impossible to keep up. But the right tools can help. For sales and marketing teams, this means powerful platforms that can harness insights from a flood of data, freeing people to focus on what they do best: talking to customers and closing deals.

Startups 130

Startups Sales Globalization Research 130

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. These actionable insights help marketers determine where to focus marketing efforts for the greatest impact.

Loss 104

Loss Win Analysis Marketing 104

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Crayon

NOVEMBER 23, 2021

Marketing 617

Marketing Marketing 617

ArchIntel

NOVEMBER 30, 2021

ArchIntel™ -. “The Global Logistics Automation Market size is expected to reach $82. 3 billion by 2026, rising at a market growth of 12. 4% CAGR during the forecast period.” — ReportLinker. Companies all over the world have been adopting automation to help streamline their operations and improve efficiency. While the practice has been tagged as a means to replace employees, proper automation implementation should promote human-centric solutions.

Globalization 104

Globalization Intelligence Intelligence Sales 104

Smart Data Collective

NOVEMBER 12, 2021

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. It doesn’t get any more cutting-edge at the moment than machine learning, and it’s not only large companies that have already started to take advantage. As far back as 2018, a veritable eternity in the world of online marketing, over 80% of marketing organizations reported the deployment or growth of their AI and machine learning efforts.

Learning 337

Learning Marketing Marketing Advantage 337

mention

NOVEMBER 3, 2021

Ever since Amazon made changes to the commission structure of its affiliate program in 2020, a lot of affiliate marketers have been considering whether or not to move away from the Amazon Associates program. Although Amazon is one of the biggest retailers in the world, it’s certainly not the only one with a lucrative affiliate program. There are other alternatives available out there, each of which (like Amazon) comes with its own set of benefits and drawbacks.

Marketing 243

Marketing Marketing Retail Sports 243

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate. That’s where technology like the ZoomInfo Inbound Enrich integration with HubSpot comes in.

Sales 130

Sales Marketing Marketing Information 130

Intelligence Node

NOVEMBER 12, 2021

Using competitive price analysis software is a necessity for staying one step ahead of your competitors at all times! Competitive pricing analysis was once considered a luxury — something only big brands could afford to implement. But in today’s commerce landscape, that’s no longer the case. With customers as smart and market savvy as ever, […].

Analysis 104

Analysis Competitive Commerce Marketing 104

Primary Intelligence

NOVEMBER 10, 2021

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. These actionable insights help you determine what data-driven, strategic changes to your sales processes will help your team increase win rates.

Loss 104

Loss Win Analysis Sales 104

ArchIntel

NOVEMBER 30, 2021

ArchIntel™ -. In an article for investigative journalism website Bellingcat, investigator Giancarlo Fiorella offered recommendations on how aspiring open-source researchers can develop their skills and eventually assist in important research work. To start, Fiorella suggested taking stock of one’s skills and interests. He explained that having a list of topics of interest will help a person figure out what kind of research work to pursue.

Research 104

Research Competitive Intelligence Competitive Intelligence 104

Advertisement

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT