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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.
When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights. The selection of the most appropriate research methods is driven by several factors, including the scope of the research, the questions an organization is trying to answer, and the availability of research participants.
Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. The Chennai, India-based multinational is betting that it can win over business users with a combination of features focused on ease-of-use, support for data preparation, and the ability to blend internal data with outside data sources.
On the surface, digital transformation is a simple process. You take a business activity that is old and ineffective/inefficient and re-energize it with new technology. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity.
Millions of brands use Instagram every day, engaging with their fans and driving brand awareness. From mega-companies such as L’Oréal to mom-and-pop stores, businesses of every size benefit from a strong Instagram presence. Have you always wondered how you could join these companies and make money on Instagram? Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable.
Millions of brands use Instagram every day, engaging with their fans and driving brand awareness. From mega-companies such as L’Oréal to mom-and-pop stores, businesses of every size benefit from a strong Instagram presence. Have you always wondered how you could join these companies and make money on Instagram? Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable.
In business, getting a leg up on the competition isn’t easy. And it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field. Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers.
As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of Competitive Intelligence (CI) has never been more important. An effective approach to conducting CI demands a balanced skill set that pairs hard data and analysis skills with the ability to drive strategy and build relationships across an organization.
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. Market intelligence and advisory firm Mordor Intelligence forecasts the global data visualization market to achieve a compound annual growth rate of 9.69% between 2021 and 2026 as businesses seek to become more analytically driven.
Artificial intelligence is rapidly changing the state of finance. There is a lot of discussion about financial institutions relying on AI technology to better serve their customers. Intuitively, this also means that consumers stand to benefit from advances in artificial intelligence as well. However, they should not be passive about waiting for their bank, insurance company or other financial institution to advise them about new technology that can assist them.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. What’s missing from these and other interactions?
When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. As a part of their inbound content marketing efforts, businesses are integrating chatbots and live chat into websites and social media channels.
No matter your industry or your product, your company likely has dozens of rivals (if not hundreds)—some of them direct competitors, some of them indirect competitors, and some of them aspirational competitors. One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. These pages are designed to publicly present an honest and comprehensive comparison between two or more competing products in a market.
An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. It’s rare for the process to ever be identical for any two given projects, which makes it all the more important to be intentional when designing a research initiative. However, there is a general structure and order that researchers should aim to follow.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.
Wealth and asset management has come a long way, evolving through the use of artificial intelligence, or AI solutions. It is not meant to replace people and threaten their livelihood, but to strengthen the connection between businesses and their customers. Machine learning (ML) is a form of AI that is becoming more widely used in the market because of the rising number of AI vendors in the banking industry.
Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data. What’s even worse, teams spend close to 50% of their time cleaning and prepping data—time that could be better spent creating value by solving real business problems.
Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative already have some interest in your brand, so they’re more likely to sign up for a demo or make a purchase than a completely cold lead.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Teams are constantly looking for ways to stand out in crowded markets. Customer case studies may be just the differentiator companies have been seeking to give them that competitive edge. Not only do customer case studies showcase the types of pain points that a product or service can address, but they also highlight the results and successes real-life users have seen.
When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.
In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling. Many of the administrative and other non-revenue generating activities such as scheduling meeting follow-ups, taking meeting notes, and entering post-meeting information into their CRMs takes up a significant amount of time ?
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Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging. Product managers get insights that they can use to adjust their roadmap priorities.
A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.
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