Smart Data Collective
MARCH 28, 2019
If someone asked you which industry is the most innovative , you probably wouldn’t say the financial industry. In fact, that would probably be the last industry on your list. Nonetheless, the financial industry is using big data more than ever. The success of both Fintech companies and traditional banks will hinge on their ability to leverage big data to its fullest potential.
Zoominfo
MARCH 13, 2019
Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack. The most productive marketers rely on good habits and systems instead of falling back on motivation, willpower, and ineffective productivity hacks.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Datapine Blog
MARCH 25, 2019
In our data-rich age, understanding how to analyze and extract true meaning from the digital insights available to our business is one of the primary drivers of success. Despite the colossal volume of data we create every day, a mere 0.5% is actually analyzed and used for data discovery , improvement, and intelligence. While that may not seem like much, considering the amount of digital information we have at our fingertips, half a percent still accounts for a huge amount of data.
Moz
MARCH 23, 2019
Posted by randfish Ever get that spooky feeling that Google somehow knows exactly what you mean , even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Elegant BI
MARCH 27, 2019
Combine Flexible, Intuitive KPI Tools with Appropriately Targeted KPI Metrics! KPI Analytics is important to every company. Key performance indicators, or KPIs, help a business to monitor and measure business success by looking at specific factors, activities, tasks and processes. Often, an industry has a standard set of KPI examples it uses that is widely accepted as measurement for success but, many times, the business has its own unique way of measuring success and, when used correctly, KPI s
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MARCH 27, 2019
“Google Search Reveals Community College Student’s Social Security Number.” While this may seem like a headline you would find on sites like The Onion , this is something that actually happened. This situation occurred when staff members at a community college started to test a new type of online application that utilized files full of sensitive and unaltered data on a server that was not secure.
Zoominfo
MARCH 3, 2019
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.
Datapine Blog
MARCH 15, 2019
At present, 53% of businesses are in the process of adopting big data analytics as part of their core business strategy – and it’s no coincidence. To win on today’s information-rich digital battlefield, turning insight into action is a must, and online data analysis tools are the very vessel for doing so. The world’s inherent rise in digital transformation coupled with today’s consumers’ appetite for the World Wide Web (and all entities either connected to it or surrounding it), there has
Moz
MARCH 25, 2019
Posted by Paola-Didone. One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO recommendations. This list has yielded wins for a number of my clients — they had an impact that we were able to identify and quantify — and might be useful to you and your clients.
Advertisement
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
.jpg)
Domo
MARCH 29, 2019
An interview with Jay Brown, CEO and Cofounder of Roc Nation. His name may not be as well known as that of his partner and Cofounder of Roc Nation, Shawn “Jay-Z” Carter, but Jay Brown is a mogul in the music industry, and the kind of artists who so serendipitously find him, as he claims, come with names like Rihanna, Mariah Carey, Jaden Smith, and Shakira, to name a few.
Happy Market
MARCH 28, 2019
My guest today is Kylan Lundeen, Head of Marketing at Qualtrics. Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback. On November 11, 2018 it was announced that Qualtrics would be acquired by SAP.
Smart Data Collective
MARCH 28, 2019
The Internet of Things is one of the most groundbreaking trends affecting consumers and businesses all over the world. According to a report by Gartner, the economic impact of all products connected to the IoT will exceed $300 billion by next year. A number of factors are contributing to the proliferation of the IoT. One of the most influential changes is the increasing capacity of big data.
Zoominfo
MARCH 27, 2019
For those who aren’t familiar with the concept of technographics, allow us to explain. The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Elegant BI
MARCH 26, 2019
The Importance of Data Visualization Cannot be Overstated! Data visualization may not seem important, but the way you see data can provide additional insight or it can muddle the picture to the point where you will miss critical issues or opportunities. The importance of data visualization is even more evident when that data is being analyzed by business users who are not likely to see data in an analytical way and probably do not have the knowledge or skill required to change visualization tech
Moz
MARCH 14, 2019
Posted by randfish Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted with the field concisely & comprehensively Client
Domo
MARCH 27, 2019
Years ago, long before Drew Brees concluded his keynote speech at Domopalooza 2019 by zipping footballs into a crowd of more than 2,000 fans, he sat in the backseat of a car and quietly absorbed the destruction of a section of New Orleans caused by Hurricane Katrina. At the same time, New Orleans Saints head coach Sean Payton was in the driver’s seat, taking it all in as well, but angry at himself for getting lost and ending up in a neighborhood that looked like a war zone.
BI Insight
MARCH 21, 2019
A while ago I was visiting a customer that asked if they can filter a query data by a column from another query in Power BI. And I said of course you can. In this post I explain how that can be achieved in Power Query. The key point is to know how to reference … Continue reading Quick Tips: How to Filter a Column by another Column from a Different Query in Power Query.
Advertisement
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
MARCH 25, 2019
Technology has had a profound impact on the insurance industry. Insurers are relying heavily on big data as the number of insurance policyholders also grow. Big data analytics can help solve a lot of data issues that insurance companies face, but the process is a bit daunting. It can be challenging for insurance companies who have not adjusted to this just yet.
Zoominfo
MARCH 12, 2019
Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads ( source ). Here’s the thing— webinars require a significant amount of prep work. So much so, that it’s easy to forget about a webcast’s after-life.
Elegant BI
MARCH 18, 2019
Data Science and Predictive Analytics Made Simple! Imagine a world where data science and predictive analytics tools are created for business users! That world exists today with the evolution of sophisticated, yet easy-to-use tools that include predictive analytics for business users, visual analytics software and tools, and self-serve data preparation.
Moz
MARCH 18, 2019
Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Domo
MARCH 15, 2019
The stars have aligned for another memorable Domopalooza. When the annual tech conference takes place for a fifth time in Salt Lake City next week, a pair of high-profile public figures will serve as keynote speakers. The first to take the mainstage is Drew Brees , who led the New Orleans Saints to a Super Bowl title in 2009 and eclipsed Peyton Manning as the league’s all-time leading passer last season.
Happy Market
MARCH 8, 2019
Today, my guest is Michael McCrary, Founder and CEO of PureSpectrum. Founded in 2015 PureSpectrum is a modern day technology firm that aims to be the AWS for empowering research automation. Prior to founding PureSpectrum, Michael helped pioneer both Cint as Managing Director and Lucid as President. Additionally, he served as SVP of North American sales for Greenfield Online.
Smart Data Collective
MARCH 26, 2019
Forbes contributor Kalev Leetaru recently wrote a fantastic article about the intersection of big data and website hosting. Leetaru notes that big data and cloud technology have led to the evolution of web hosting services. Cloud technology is changing the logistics of many traditional hosting plans. WordPress hosting is a prime example. How Big Data is Changing the Future of WordPress.
Zoominfo
MARCH 6, 2019
Businessman and businesswoman working together discussing business strategy at office desk. How do you convince someone to buy a product? There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers.
Advertisement
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Expert insights. Personalized for you.
252 
Let's personalize your content