Zoominfo
JANUARY 22, 2019
Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why.
DC Velocity
JANUARY 7, 2019
E-commerce continues to change the grocery market, as companies seek to meet click-and-collect demands with innovative fulfillment solutions and strategies.
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Moz
JANUARY 3, 2019
Posted by BritneyMuller Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab!
Digimind
JANUARY 30, 2019
Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have already reaped multiple benefits for their business. What is social media intelligence? This term refers to all activities and processes relating […].
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Elegant BI
JANUARY 31, 2019
Many organizations have grown comfortable with their business intelligence solution, and find it difficult to justify the need for advanced analytics. The advantages of advanced analytics are numerous and those advantages are based on the ability to further improve the business, increase user adoption (and therefore user empowerment and accountability) and, best of all, improve the bottom line and the accuracy of predictions and forecasts that will dictate the success of the business in the futu
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
JANUARY 27, 2019
It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).
Happy Market
JANUARY 28, 2019
This is the first interview of the Insight Association's CEO Summit 2019. Recorded live in Miami, Jamin Brazil interviews Michael J. Vigeant, CEO of GreatBlue Market Research. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. FIND MICHAEL ONLINE: michael@greatblueresearch.com [link] LinkedIn FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:00] This is episode 202 of the Happy Market Research Podcast, and
Moz
JANUARY 28, 2019
Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital.
Resonate
JANUARY 14, 2019
By Steve Touhill, General Manager, Insurance Vertical, at Resonate In today’s uber-competitive insurance game, competitive conquesting is an essential component of driving top line growth. And in 2019, there are many conquests to be had. According to Resonate’s consumer intelligence platform, an estimated 28.3 million customers across four major insurers —GEICO, Progressive, State Farm and Allstate—are planning to switch insurance companies in the next three to 12 months.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Elegant BI
JANUARY 30, 2019
Can Deep Dive Make My Analytics More Meaningful? When it comes to data analytics, one can skim the surface, or take a deep dive into the data and, in so doing, find those hidden ‘nuggets’ of information that will change the perspective of the business, confirm a theory or reveal the root cause of a problem. With the right business intelligence solution, deep dive analytics is accessible to every business user.
Domo
JANUARY 22, 2019
Bart Butler, CTO of European Wax Center, on how data powers their business, career lessons, and the ‘blank canvas.’ As the CTO of European Wax center, Bart Butler didn’t expect to become passionate about hair removal. But now, as the company’s meteoric rise continues with over 7,000 employees and over 800 locations, he’s found his calling.
Zoominfo
JANUARY 16, 2019
In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Then came television and the rise of infomercials. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. But, the Internet led to a drastic shift in B2B marketing.
Happy Market
JANUARY 28, 2019
This is the first interview of the Insight Association's CEO Summit 2019. Recorded live in Miami, Jamin Brazil interviews Mike Misel, SVP of Cint. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. FIND MIKE ONLINE: LinkedIn [link] FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:04] I’m here at the CEO Summit with Mike from Cint.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
JANUARY 17, 2019
Posted by willcritchlow Testing for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.
Digimind
JANUARY 16, 2019
If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches… on top of your day-to-day tasks. Pitches are tremendously taxing on teams – who are required to come up with new and innovative ideas to showcase a new product or a company […]. The post Data-drive Your Agency Proposals with Social Intelligence appeared first on Digimind Blog.
Elegant BI
JANUARY 29, 2019
Can Business Intelligence Support Enterprise and Business User Needs? The key to analytics today is to provide the tools to every user on the team and allow them to leverage those tools in whatever way is meaningful to their role and will help them support the goals of the organization. Business users need a BI tool that can provide business intelligence reporting and let them visualize data in a way that makes sense for the data and purpose they are considering.
Domo
JANUARY 22, 2019
In this series , we have addressed cloud security at a high level, but now it’s time to dive deeper to discuss specifics about topics at the top of every CIO’s mind: encryption management in the cloud and Bring Your Own Key (BYOK) solutions. At Domo, these topics are at the top of the most common enterprise security requests we hear from customers. Legacy cloud providers typically retain the power over their customers’ encryption keys, an approach that is head-scratching at best in today’s world
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
JANUARY 15, 2019
For most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth.
Happy Market
JANUARY 28, 2019
Recorded live in Miami, Jamin Brazil interviews Mendy Orimland, SVP of Prodege. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. Find Mendy Online: LinkedIn [link] [00:02] Hi, my name is Jamin Brazil, and you’re listening to the Happy Market Research Podcast. We are live today on site at the CEO Summit in beautiful Miami.
Moz
JANUARY 1, 2019
Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement.
DC Velocity
JANUARY 9, 2019
Robotics, digital transportation solutions are among the key technologies that will shape the supply chain landscape this year, DHL leaders say.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Elegant BI
JANUARY 22, 2019
A Data and Analytics Platform to Support Business Users and Data Scientists! A cutting-edge advanced analytics vendor takes an innovative approach to the data and analytics platform by focusing on Technology Leadership, Team Environment and a Customer and Partner Focus. A modern analytics platform should include predictive analytics for business users with cutting-edge business intelligence and data discovery tools.
Domo
JANUARY 17, 2019
An interview with Sam Riley, CEO of Ansarada by Chris Kerns. Sam Riley thinks about deals all day. As the CEO of Ansarada, an AI-powered dealmaking platform, he focuses not just on making the deal experience transparent for all parties—including corporate acquisitions, mergers, and partnerships—but also on learning from the 12+ years of data the company has seen fly through its system, to identify patterns in the deal-making process, and opportunities for businesses to reduce risk.
Zoominfo
JANUARY 23, 2019
If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product. Although sales is a numbers game, most professionals caution against casting a wide net in the hopes of catching a sale.
Happy Market
JANUARY 28, 2019
Recorded live in Miami, Jamin Brazil interviews Anne Brown, Principal of Gazelle Global. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. Find Anne Online:LinkedIn[link] [00:02] My guest today is Anne Brown, Gazelle Global Research Services. Anne, thank you very much for being on the Happy Market Research Podcast with me today. [00:10] Oh, this is fun. [00:10] Yeah.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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