Crayon

DECEMBER 9, 2020

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data? One of the biggest challenges with making use of competitive intelligence (CI) is distributing that intel to the relevant stakeholders within your organization so that your team can take action on your competitive insights.

Competitive Intelligence 617

Competitive Intelligence Competitive Intelligence Intelligence 617

Cipher

DECEMBER 7, 2020

I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today.

Competitive Intelligence 497

Competitive Intelligence Competitive Intelligence Intelligence 497

Smart Data Collective

DECEMBER 30, 2020

As technology has advanced in the transportation industry, there’s a lot of data available that can enhance truckers’ safety all over the world. One recent example is the development of electronic logging devices (ELD) that monitor drivers’ Hours of Service (HOS) compliance. But there are other examples of how technology is improving truck driver safety – that’s what telematics is all about.

Analysis 354

Analysis Technology Technology Management 354

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Sales 309

Sales Win Research Gaming 309

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Win

Alexa

DECEMBER 21, 2020

COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social media marketing spend, you need to understand what social media trends have seen a recent spike — and are likely to continue surging in 2021.

Commerce 261

Commerce Entertainment Competitive Marketing 261

Crayon

DECEMBER 29, 2020

As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan. CI pros have their own roles and KPIs to think about, but the impact of their work felt across the entire organization.

Competitive Intelligence 611

Competitive Intelligence Competitive Brainstorming Intelligence 611

Cipher

DECEMBER 3, 2020

Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle!

Competitive 414

Competitive Competitive Intelligence Intelligence Intelligence 414

Smart Data Collective

DECEMBER 18, 2020

At any given moment, a single person creates roughly 1.7 MB of data. We’re creating and putting more information out there than at any other point in human history. At this rate, by the end of the year, we can expect the Big Data market to reach 40 trillion gigabytes. That’s more data than most of us can even begin to imagine. Now, this data contains everything from the pictures you upload on social media to comments you post on Reddit and everything in between.

Business 346

Business Profiling Technology Technology 346

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper.

Startups 246

Startups Marketing Marketing Pharmaceutical 246

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Alexa

DECEMBER 27, 2020

If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates. This result shows that users are willing to use chatbots, but the experience still needs to be properly executed to meet their needs.

Entertainment 248

Entertainment Briefing Gaming Knowledge 248

Octopus

DECEMBER 14, 2020

What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 199

Competitive Intelligence Competitive Intelligence Intelligence 199

Crayon

DECEMBER 18, 2020

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company?

Competitive Intelligence 609

Competitive Intelligence Competitive Intelligence Intelligence 609

Cipher

DECEMBER 23, 2020

The insurance industry is facing an overwhelming flood of technology-driven innovation. Years of limited consumer recognition, restricted digital investments and fragmented markets have primed the insurance industry for disruption , and we are beginning to see the results.

Innovation 334

Innovation Technology Technology Marketing 334

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Smart Data Collective

DECEMBER 26, 2020

Machine learning has always been the great hope for automating a variety of tasks. However, writing was often seen as something that could never be automated. Significant progress has been made over the years, and tools like OpenAI are making it easier than ever before to streamline the essay writing process. For students looking to streamline their academic journeys, new open-source tools could offer essay help that was simply never available in the past.

Learning 341

Learning Sports Algorithm Education 341

Zoominfo

DECEMBER 10, 2020

Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic. For ZoomInfo, one of the biggest challenges we are facing at EOY is how to keep motivation high and celebrations on par with the big achievements our sales teams are hitting day in and day out. So, as sales leaders, how have we kept ‘remote’ control?

Sales 246

Sales Sports Win Management 246

Alexa

DECEMBER 3, 2020

Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping. You wanted to buy it, but you just needed a few answers before adding it to your cart and checking out. You’re not the only person who has been in this predicament.

Marketing 233

Marketing Marketing Sales Education 233

Intelligence Node

DECEMBER 21, 2020

Shopify is an all-in-one, specialized global e-commerce platform that has been powering businesses of all sizes to start, grow, and market their online stores. Shopify has seen tremendous growth in the past few years and in 2018 saw growth 3 times more than that of its competitors. With e-commerce adoption growing rigorously and more retailers […].

Commerce 195

Commerce Retail Globalization Marketing 195

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Crayon

DECEMBER 2, 2020

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Cipher

DECEMBER 4, 2020

In a 2019 survey, 94% of businesses asked reported investing in Competitive Intelligence (CI). While most modern companies can see CI’s strategic potential, many have yet to understand how to reap its practical benefits. Cipher has found that over 75% of typical CI activities provide no value to their companies.

Competitive Intelligence 329

Competitive Intelligence Competitive Intelligence Intelligence 329

Smart Data Collective

DECEMBER 21, 2020

We previously talked about the benefits of data analytics in the insurance industry. One report found that big data vendors will generate over $2.4 billion from the insurance industry. However, major advances in AI have arguably affected the insurance industry even more. AI has moved forward in giant leaps over the last ten years, and new developments are being realized every day.

Banking 337

Banking Algorithm Gaming Retail 337

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. (Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. One of those strategies to add to your resolutions needs to be for your contact database.

Profiling 245

Profiling Win Sales Information 245

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mention

DECEMBER 2, 2020

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. Online marketing has been cemented as a norm since more and more businesses have to come up with digital campaigns, stand out from the crowded online space, and continue to increase their bottom line.

Marketing 195

Marketing Marketing Briefing Management 195

Octopus

DECEMBER 20, 2020

Understand your competitors plans to compete with you in the future This article discusses how to understand your competitors plans to compete with you in the future and. The post Understand your competitors plans to compete with you in the future appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 187

Competitive Intelligence Competitive Intelligence Intelligence 187

Crayon

DECEMBER 4, 2020

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. I get to understand their problems, what their day-to-day is like, and how they operate within their organizations.

Competitive Intelligence 422

Competitive Intelligence Competitive Intelligence Intelligence 422

Cipher

DECEMBER 10, 2020

Pop quiz: What is the most commonly asked question of competitive intelligence teams?

Competitive Intelligence 327

Competitive Intelligence Competitive Intelligence Intelligence 327

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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