20 Sales and Marketing Alignment Statistics
Zoominfo
MAY 19, 2017
Sales and marketing alignment should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source
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