Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers.
Moz
FEBRUARY 4, 2019
Posted by rjonesx. Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority broug
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Fuld
FEBRUARY 18, 2019
Fuld + Company engages with companies that are seeking confidence in their business strategy, including companies in the technology sector. These companies have increasing interest in dissecting how integrating AI tools can be a differentiator in a competitive environment—especially as AI’s role in the workplace remains ambiguous. When it comes to talent acquisition, it’s clear that AI-led hr tech is both helpful and disruptive across the tech sector, particularly in terms of how it can save tim
Happy Market
FEBRUARY 28, 2019
Today, my guest is Mitchell Atchison, Senior Associate in US Immunology Marketing Research at a leading global pharmaceutical firm. Mitchell has spent his career in both retail and pharma. This episode is brought to you by Attest. Attest is a powerful, easy-to-use SaaS platform that connects businesses to over 100 million consumers in 80 countries on demand in just a few clicks.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
BI Insight
FEBRUARY 26, 2019
In an article I posted a while back I showed different methods of creating Time dimension in Power BI and Tabular models. The Time dimension I explained was in Minutes. In this post I show you simple way to create Time dimension supporting Seconds. As this is a quick tip, I only show you how … Continue reading Quick Tips: Time Dimension with Granularity of Seconds in Power BI and Analysis Services Tabular Models.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
FEBRUARY 19, 2019
The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. What should I write about? Is there a particular format I should use? How do I know if this will resonate with my audience? If you’ve ever asked yourself a similar line of questions, fear not, dear marketer.
Moz
FEBRUARY 11, 2019
Posted by Ben_Fisher Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines , your Google My Business profile can help give your company FREE exposure on Google’s search engine.
Domo
FEBRUARY 21, 2019
When it comes to selling someone on the power of the Domo platform, there’s nothing more useful than a third-party testimonial. That’s why last week’s announcement that Domo made the Constellation ShortList for Marketing Analytics Solutions—for the fourth time, I might add—was so well received around here. In determining its list for Q1 2019, Constellation Research, a technology research and advisory firm based in Silicon Valley, examined what various business intelligence and analytics provider
Happy Market
FEBRUARY 28, 2019
Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Stephen Thompson, Executive VP of Recollective. This Episode’s Sponsor: GreenBook Contact Stephen Online: LinkedIn Recollective [00:02] My guest today is Stephen with Recollective.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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BI Insight
FEBRUARY 13, 2019
If you are a Business Intelligence consultant working in Power Platform, Azure Logic Apps and Azure Analysis Services landscape, you probably felt that On-premises Data Gateway is one of the essential parts of your engagements with your customers. Installing On-premises Data Gateway can go smoothly if you already have a well-thought implementation plan otherwise, it … Continue reading Implementing On-premises Data Gateway In Enterprises, What I Need to Know?
Elegant BI
FEBRUARY 21, 2019
There are many variables to the success of an advanced analytics solution but the primary pitfalls for this type of project can be traced back to poor planning. If the organization is not ready for self-serve advanced analytics, the initiative will fail. Organizational readiness is, in fact, one of the most overlooked issues in any type of software, system or technology introduction.
Zoominfo
FEBRUARY 6, 2019
Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. But, there’s a reason this topic has been discussed at such great length. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 25% of the average B2B database is inaccurate. 64% of “very successful” data-driven marke
Moz
FEBRUARY 1, 2019
Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Domo
FEBRUARY 12, 2019
Data is the lifeblood of a company’s business, but its value is severely diminished when it’s locked away in silos. That’s why every CIO needs to be a bridge builder. In a recent report , Gartner wrote that most organizations have identified the need to build a data-driven organization, a development reflected by the increasing appointment of chief data officers (CDO).
Happy Market
FEBRUARY 27, 2019
Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Rahul Krishna, Director EMEA, Client Solutions at Prodege. This Episode’s Sponsor: GreenBook Contact Rahul Online: LinkedIn Prodege [00:00] We are live today at IIeX in Amsterdam, morning time.
Athena Solutions BI
FEBRUARY 8, 2019
Why does self-service BI have to hurt so much? In theory, it should be the answer to all your problems. But so many enterprises end up disappointed. They’re overwhelmed with data, yet suffering from a shortage of useful information. They can’t gain insights. And it’s causing data chaos and anarchy. >>> Read the full article on SearchBusinessAnalytics.
Elegant BI
FEBRUARY 19, 2019
What is Smart Data Visualization? Smart data visualization is a crucial part of advanced analytics. Smart visualization allows business users to view and analyze data to identify a problem, clarify a root cause, identify a business opportunity, and to make confident decisions. Business users can interact easily with visual analytics tools to build a view that will tell a compelling story using guided visualization tools so there is no need for assistance from data scientists or delay in finding,
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
FEBRUARY 7, 2019
As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc.
Moz
FEBRUARY 11, 2019
Posted by SamuelMangialavori If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “ cannibalisation ” does not sound very suitable for digital marketing, this core concept has been around for a long time.
Domo
FEBRUARY 5, 2019
CIOs will invest more in data analytics than almost any other technology. So why aren’t enterprises better at data management? A 2017 article in Forbes posed an intriguing question: Data rules the world, but who rules the data? The organizations that collect it, the systems that store it, or the analysts who decipher it? The fact that the question is being asked highlights the data problem at enterprises large and small.
Happy Market
FEBRUARY 27, 2019
Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Ranier van Rietschoten, Co-Founder and CCO of Veylinx. This Episode’s Sponsor: GreenBook Contact Ranier Online: LinkedIn Veylinx [00:02] My guest today is Rainier from Veylinx.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
BI Insight
FEBRUARY 26, 2019
In an article I posted a while back I showed different methods of creating Time dimension in Power BI and Tabular models. The Time dimension I explained was in Minutes. In this post I show you simple way to create Time dimension supporting Seconds. As this is a quick tip, I only show you how … Continue reading Quick Tips: Time Dimension with Granularity of Seconds in Power BI and Analysis Services Tabular Models.
Elegant BI
FEBRUARY 15, 2019
Your Users Can Have Personalized BI Dashboards for True Flexibility! If your business users are frustrated with BI solutions that are restrictive or BI reporting tools that offer only formats and static reports chosen by others who do not know their needs, you are not alone. In an effort to streamline operations or to ensure data governance, businesses often employ methods of access to Business Intelligence that will only allow business users to see and use certain data in certain ways.
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place.
Moz
FEBRUARY 26, 2019
Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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