CIO

JULY 6, 2023

Virtually every organization worth its salt is involved in digital transformation, and those efforts are starting to pay dividends, according to F5’s 2023 State of Application Strategy Report. When respondents to F5’s survey of more than 1,000 IT leaders were asked to list the benefits of digital transformation, IT operational efficiency topped the list (cited by 66% of respondents), followed by business operational efficiency (49%), better alignment of IT with business outcomes (47%), employee

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Crayon

JULY 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?

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Chris Webb BI

JULY 2, 2023

For any Power BI person, Direct Lake mode is the killer feature of Fabric. Import mode report performance (or near enough) direct on data from the lake, with none of the waiting around for data to refresh! It seems too good to be true. How can it be possible? The full answer, going into detail about how data from Delta tables is transcoded to Power BI’s in-memory format, is too long for one blog post.

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Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.

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Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

mention

JULY 7, 2023

In today’s world, where technology is advancing at a rapid pace, voice search has become a game-changer in the world of digital marketing. With the increasing use of personal assistants like Alexa, Siri, and Google Assistant, voice search has become an integral part of our lives. As a result, it has become essential for businesses to optimize their content for voice search to stay ahead in the game.

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Restaurants IT Gaming Research 246

CIO

JULY 7, 2023

Improving employee productivity and collaboration is a top business objective, according to the 2023 Foundry Digital Business Study. But delivering these productive employee experiences can be challenging, especially with an increasingly distributed workforce. As more individuals use browser-based apps to get their work done, IT leaders need to provide seamless access to corporate apps and tools while minimizing security risks.

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Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards.

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Chris Webb BI

JULY 9, 2023

If you’re excited about Direct Lake mode in Fabric you’re probably going to want to test it with some of your own data, and in particular look at DAX query performance. Before you do so, though, there are a few things to know about performance testing with Direct Lake datasets that are slightly different from what you might be used to with Import mode or DirectQuery datasets.

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Smart Data Collective

JULY 24, 2023

Vendor Management Systems (VMS) have become an indispensable tool for streamlining procurement and fostering strong vendor relationships. With the advent of the Fourth Industrial Revolution, where the lines between physical, digital, and biological spheres are increasingly blurred, a new transformational player has emerged on the VMS scene: Artificial Intelligence (AI).

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

mention

JULY 26, 2023

Customer engagement is more than just some extravagant term for brands to use in marketing campaigns. Although customer engagement cannot be expressed in numbers, it is directly associated with individual metrics that could reveal how customers feel about your business. So how can you measure and improve customer engagement? In this article, we will walk you through the process and share tried-and-tested tips on boosting customer experience.

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Tinuiti

JULY 14, 2023

[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

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CIO

JULY 10, 2023

The digital transformation journey for any enterprise is protracted and complex. Technology leaders often underestimate the complications associated with it. For such initiatives to conclude successfully, enterprise technology decision makers must overcome inertia, build momentum, and bring about changes across their large organizations. To bring about enterprise-wide changes, CIOs at times need to take tough decisions that may not go down well with employees.

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Aqute Intelligence

JULY 26, 2023

Social media has completely revolutionized the internet landscape in the last decade. Today, keeping your finger on the pulse means being “extremely online.” If you’re scrolling through multiple news feeds in background tabs while reading this post, you might be extremely online too. When it comes to evaluating a brand’s perception in the eyes of the public, social media gives us a fair approximation.

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Chris Webb BI

JULY 23, 2023

In the first post in this series I described the events in Log Analytics that can be used to understand throughput – the speed that Power BI can read from your dataset when importing data from it – during refresh. While the individual events are easy to understand when you look at a simple example they don’t make it easy to analyse the data in the real world, so here’s a KQL query that takes all the data from all these events and gives you one row per partition per refres

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Smart Data Collective

JULY 9, 2023

ETL (Extract, Transform, Load) is a crucial process in the world of data analytics and business intelligence. In this article, we will explore the significance of ETL and how it plays a vital role in enabling effective decision making within businesses. By understanding the power of ETL, organisations can harness the potential of their data and gain valuable insights that drive informed choices.

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mention

JULY 28, 2023

In the ever-evolving digital marketing landscape, affiliate marketing has cemented its place as a potent, ROI-driven strategy. By leveraging the networks and influence of affiliates, businesses amplify their reach, fostering trust and driving conversions. Affiliate marketing is a symbiotic arrangement where a business rewards affiliates (individuals or companies) for each visitor or customer brought in by their marketing efforts.

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Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. The mentality was simple: if you want to increase revenue, hire more salespeople. Today, rapidly changing technology is altering that equation. Experts say that standout growth will come from teams that double down on productivity. “What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Mill

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

CIO

JULY 7, 2023

Rona Bunn is CIO for the National Association of Corporate Directors (NACD), where she facilitates digital orchestration and leads information technology, data, and digital experience. A two-time Technology All-Star award recipient from Women of Color in STEM, Bunn previously served as CIO at the US Department of Commerce, International Trade Administration.

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Aqute Intelligence

JULY 17, 2023

At times, it seems like AI (Bard AI, Chat GPT) is making things up. Ars Techica has a good article about this trait, which it calls confabulation, althought the article doesn’t quite get to the bottom of why AI does this. If you try AI for various typical competitor analysis questions, maybe half of them will include made-up facts. Here is an example, asking Bard who leads competitive intelligence at Google: There are three different ways here in which Bard has invented facts: Misinterpretation:

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Chris Webb BI

JULY 16, 2023

If you’re tuning refresh for a Power BI Import mode dataset one of the areas you’ll be most interested in is throughput, that is to say how quickly Power BI can read data from the data source. It can be affected by a number of different factors: how quickly the data source can return data; network latency; the efficiency of the connector you’re using; any transformations in Power Query; the number of columns in the data and their data types; the amount of other objects in the s

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Profiling IT 189

Smart Data Collective

JULY 26, 2023

Big data has driven major changes in the e-commerce sector in recent years. E-commerce brands spent over $16 billion on analytics in 2022 and are projected to spend over $38 billion by 2028. One of the biggest benefits of data analytics is that it can help e-commerce brands optimize their logistics and fulfillment processes. Keep reading to learn more.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

mention

JULY 24, 2023

Nowadays, in such a competitive digital landscape, businesses need to utilize every tool and marketing channel possible to stand out from the crowd. Many business owners make the mistake of perceiving social media activity, advertisements, and strategies as a standalone channel to generate leads and promote their brands. Similarly, many view SEO as something that’s disparate from their other marketing activities.

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Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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CIO

JULY 7, 2023

In today’s ever-changing technology landscape, it’s important for IT leaders of every stripe to not only keep abreast of current events and trends affecting the industry, but also know about focus areas and challenges of their upper management peers since the tech function is increasingly viewed as a strategic business partner to the C-suite. One of the best ways for CIOs and IT leaders to absorb information is by tuning in to tech and leadership podcasts.

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Intelligence Node

JULY 20, 2023

Market Comparison Between Two Premier Retail Giants In the original report, Intelligence Node compared two of the largest departmental stores in the US- Macy’s & Kohl’s. Both these retailers have. The post An In-Depth Data Analysis of Macy’s and Kohl’s Retail Competitiveness appeared first on Blog.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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