October, 2020

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Enabling productivity and scale through improved enterprise knowledge management

CIO

This article was co-written with Leila Dige. As the amount of knowledge generated within organizations continues to rise, firms must implement systems that make it easy for employees to find the information they need when they need it. Doing so not only stands to improve employee experience and boost productivity, but also can enable a level of agility and innovation that can become a competitive differentiator.

Knowledge 616
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Vulnerability Analysis

Cipher

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight.

Analysis 325
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4 Incredible Benefits Of IoT-Based Indoor Mapping

Smart Data Collective

The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential. One of the most overlooked benefits of the IoT is with indoor mapping. Companies can find a number of useful IoT approaches to achieve this goal.

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Disavowing Links: Guidance and First-Hand Advice for SEO

Alexa

Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ? You know — the ones that come from spammy websites with low-quality content and weak domain authority. To help you remove these bad backlinks, Google developed a tool for disavowing links.

Profiling 324
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Who Run The World?: Women in B2B Sales

Zoominfo

When I think of sales floors of the past, I think of Mad Men – esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes, or doesn’t. Yet modern day sales floors look quite different. Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. .

Sales 246

More Trending

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Salesforce to add Einstein Analytics AI to Tableau platform

CIO

When Salesforce completed its $15.7 billion acquisition of Tableau Software in August 2019, IT leaders were left wondering what the largest acquisition in Salesforce history might mean. A bit more than a year later, Tableau has provided some insight into its plans, announcing that Salesforce's Einstein Analytics will be rebranded Tableau CRM and Einstein's advanced analytics capabilities will be integrated with Tableau's other offerings.

Sales 607
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Defining Intelligence

Cipher

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Maximizing your competitive advantage will require intelligence inputs as a part of your solution. And your challenges will begin with the word itself. Simply put, “intelligence” is the “synergy” of the 90’s or the “pivot” of the ‘00’s.

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Has Machine Learning Made Cryptocurrencies Traceable?

Smart Data Collective

Machine learning has become a major game changer for the cryptocurrency industry. Most of the benefits are machine learning have been positive for the market. Machine learning is being used to predict price patterns more easily. However, some of these changes are not as welcome. Machine learning is making cryptocurrencies easier to trace. Since their inception, cryptocurrencies have gained popularity in several parts of the world.

Learning 360
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Content Curation: How to Publish Less and Unlock More Brand Awareness

Alexa

Trying to bring in more organic traffic? The solution isn’t churning out as much content as you can. Search engines today penalize websites that push out low-quality content for the sake of publishing often. Your target audience won’t benefit from low-quality content, either. If that’s what you end up producing, your brand’s reputation can take a serious hit, and people will seek out higher-quality alternatives.

Briefing 272
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

Personalization. It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail? What Is Personalization In Marketing?

Marketing 246
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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

ArchIntel™ -. Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector. She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. .

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Microsoft Data Analyst Associate certification guide

CIO

Earlier this year, Microsoft announced it would retire 15 certifications and 44 exams, including MCSA: BI Reporting, which validated data analysts' expertise using Power BI and Excel to visualize data via dashboards and reports. The move is the culmination of the company's 2018 decision to focus on role-based certifications such as data analyst, data engineer, and data scientist.

IT 600
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Competitive Intelligence Tools: Using Competitive Intelligence Software vs. a Build Your Own Approach

Cipher

You’re trying to decide if you really need competitive intelligence software, or if you can be budget-conscious and get scrappy and creative with tools you may already have. We’ve all been there. Especially in times of budget crunch. And for some, the absolute right answer at a given time may be to preserve the budget and get scrappy.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Cloud-Based UI/UX Design Tool For Better Collaboration

Smart Data Collective

Cloud design tools are creating a new future for the design profession. One study found that 47% of companies that use CAD software are implementing or strongly considering implementing a cloud-based CAD solution in the future. The number of professionals using other cloud-based design applications is even higher. We talked about the use of machine learning and big data in web development.

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Competitor Highlights: Parsons

FedSavvy

Parsons is a diverse contractor with work spanning from engineering, construction, and facilities management to information technology, cybersecurity, and intelligence work. Parsons has made several acquisitions to diversify its portfolio of services and customers that will be discussed shortly. This blog will also explore Parsons’ major contracts, tools and their efforts to diversify their work from being an engineering, procurement, and construction (EPC) company.

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Like PB&J: SDR + AE Alignment & Why it Matters

Zoominfo

Peanut butter and jelly. Tacos and Tuesdays. Some things just go together. At ZoomInfo, our Sales Development Representatives (SDRs) and Account Executives (AEs) complement each other across the sales process. First things first, how did we get here? . According to a 2019 study, 67% of salespeople agree or strongly agree that they are close to experiencing burnout.

IT 246
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ArchIntel Launches Competitive Intelligence Roundtable Membership to Improve CI Collaboration

ArchIntel

ArchIntel™ -. ArchIntel , the market leading provider of open source daily intelligence, competitive intelligence reports and competitive intelligence events announced today that it is launching an executive level Competitive Intelligence Event Roundtable Series for executives in the competitive intelligence sector. . Following the release of the “ State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive ” Compendium, ArchIntel would like to introduce its new

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Take Advantage Of Operational Metrics & KPI Examples – A Comprehensive Guide

Datapine Blog

Using data in today’s businesses is crucial to evaluate success and gather insights needed for a sustainable company. Identifying what is working and what is not is one of the invaluable management practices that can decrease costs, determine the progress a business is making, and compare it to organizational goals. By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data.

KPI 107
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Competitive Intelligence Software Comparison: Quid vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

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Machine Learning Maximizes Email Marketing ROI With List Segmentation

Smart Data Collective

Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively. We have previously written about the benefits of data driven marketing , but wanted to focus more on the benefits of machine learning as well.

Learning 353
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How to evaluate your business…competitive intelligence style

FedSavvy

You’ve done your research on your competitors. You checked your biases. You conducted an analysis of your competitor’s capabilities. Now what? Do an objective evaluation of yourself. Why? They’re confused, too. Competitive intelligence is a two-way street. Expect your competitors to be looking into your capabilities with the same intensity that you are analyzing theirs.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Let’s Get Personal: What Role Does Personalization Play In Sales?

Zoominfo

Let’s face it: in today’s B2B buying landscape, we’ve got options. If one company doesn’t make the effort to address your specific pain points, there’s another one that will. The whole point of personalization in sales is standing out among the competition. You might have a great product, but it’s not enough to be noticed by potential buyers. If you don’t find a way to connect with them, it won’t matter how useful your product or service actually is.

Sales 246
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ArchIntel Releases ‘State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive’ Compendium

ArchIntel

ArchIntel™ -. ArchIntel , a provider of concise actionable open source market and competitive intelligence reports to business leaders, has released its first compendium called, “ The State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive. ”. The compendium summarizes the insights provided by the field’s leading CI practitioners to the US federal sector from the first 22 interviews of ArchIntel’s “ Competitive Intelligence Spotlight ” Series, featuring: .

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5 Major Challenges That Make Amazon Data Scraping Painful

Data Hut

Amazon has been on the cutting edge of collecting, storing, and analyzing a large amount of data. Be it customer data, product information, data about retailers, or even information on the general market trends. Since Amazon is one of the largest e-commerce websites, a lot of analysts and firms depend on the data extracted from here to derive actionable insights.

Commerce 105
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Should Product Marketing Managers Do Competitive Intelligence?

Cipher

Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Phenomenal Data-Driven Insights Spark Growth In Auto Transport Industry

Smart Data Collective

Deloitte Analytics author Ashwin Patil recently talked about the incredible benefits of big data in the automotive sector. His article focused primarily on the applications of big data in auto manufacturing. “At the same time, big data and analytics today offer previously unthinkable possibilities for tackling these and many other challenges automakers face.

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How to Create a Killer Marketing Proposal

Digimind

While the most exciting part of any influencer marketing campaign might be seeing the results roll in, a lot of work needs to be done beforehand if you want to achieve success.

Marketing 105
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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”.

Sales 246