CIO

NOVEMBER 14, 2023

It’s no longer a question of whether organizations are moving to the cloud but rather how well it’s going. Cloud isn’t that shiny new object in the distance, full of possibility. It’s come down to earth — sometimes with an unexpected thud onto the wrong side of a company’s balance sheet. “There are so many people who bought into cloud without thinking through the real reasons why they were doing this and what they wanted to accomplish,” says David Mitchell Smith, distinguished vice president and

IT 907

IT Security Security Finance 907

Smart Data Collective

NOVEMBER 29, 2023

Big data has led to a number of promising changes for consumers and businesses all over the world. It has led to the growth of nuanced search engines, website personalization features and many other promising benefits. This is one of the reasons that the market for big data is currently worth over $271 billion.

Management 290

Management Business Marketing Marketing 290

Chris Webb BI

NOVEMBER 18, 2023

Last week it was announced that Power BI datasets have been renamed: they are now semantic models. You can read the announcement blog post here and see the change in the Fabric/Power BI UI already. The name change proved to be surprisingly uncontroversial. Of course it’s very disruptive – trust me, I know, I have around 500 blog posts that I need to do a search-and-replace on at some point – so I have a lot of sympathy for people with books or training courses that need updatin

Business 285

Business IT 285

mention

NOVEMBER 10, 2023

TikTok is a global phenomenon, but it can be a pain point for businesses and creators who struggle to stand out in the bustling digital crowd. This can lead to frustration, wasted resources, and missed opportunities. But there is a solution: TikTok monitoring and data analysis. Businesses and creators can unlock unparalleled success on TikTok by using data to understand their audience, track trends, and optimize their content.

Predictive Analytics 182

Predictive Analytics Algorithm Data Analysis Entertainment 182

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. But access to more data than ever still doesn’t mean better outcomes. Data warehouses, CRMs, and marketing automation tools that rely solely on first-party data still face unacceptable rates of decay — in one industry survey , data professionals estimated their CRM data degrades 34% a year without

Marketing 147

Marketing Marketing Algorithm Analysis 147

CIO

NOVEMBER 13, 2023

In today’s fast-paced business world, companies are striving to harness the power of digital technologies to reinvent their operations, enhance customer experiences, drive innovation, and thereby create value for stakeholders. But the hard truth is that many digital initiatives fail to deliver results. Transformation efforts can be derailed for any number of reasons, but there are several common themes as to why digital initiatives fall short — and most revolve around leadership.

Capital 897

Capital Innovation Technology Technology 897

Smart Data Collective

NOVEMBER 5, 2023

AI technology has been a gamechanger for the video streaming industry. Some of the largest video streaming services, such as Netflix and Hulu use AI to provide the highest quality video streaming benefits to their customers. Of course, there are still some limitations with using AI to create higher quality video streaming experiences. Last month, the Chief Content Officer for Netflix stated that AI is unable to do an adequate job recommending content to customers.

Sports 290

Sports Entertainment Gaming Education 290

Chris Webb BI

NOVEMBER 26, 2023

A lot of DAX performance problems relate to the use of strict and eager evaluation with the IF or SWITCH functions. It’s an incredibly complex, “it depends”, black-box type of topic and naturally Marco and Alberto have a great article on it here. Rather than describe any general rules – which would be pretty much impossible – in this blog post I want to show a specific scenario that illustrates how the use of DAX variables can influence whether strict or eager evalu

Information 257

Information IT 257

mention

NOVEMBER 29, 2023

Content strategy involves planning, creating, and managing content. A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. However, maintaining a strong content strategy can be challenging without the right tools. This is where artificial intelligence (AI) tools step in, revolutionizing the way you produce and plan content.

Research 173

Research Analysis Competitor Analysis Competitive 173

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Competitive

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. The difference-maker for modern GTM success is an ABM platform that combines high-performance tools with the most accurate, broadest data coverage and up-to-the-minute market insights.

Marketing 147

Marketing Marketing Predictive Analytics Win 147

FedSavvy

NOVEMBER 27, 2023

We last looked at Leidos in late 2022 , and captured some of the company’s noteworthy wins, investments in capabilities, and critical M&A activity. This blog will focus first and foremost on the company’s reorganization announcement to realign its operating groups and restructure its corporate leadership effective January 1, 2024. These changes are part of the company’s Leidos Next corporate strategy to allow faster decision-making and more tightly align the business around key technology di

Technology 130

Technology Technology Win Analysis 130

CIO

NOVEMBER 5, 2023

Digital transformation is expected to be the top strategic priority for businesses of all sizes and industries, yet organisations find the transformation journey challenging due to digital skill gap, tight budget, or technology resource shortages. Amidst these challenges, organisations turn to low-code to remain competitive and agile. Taking the programmer out of software development, low-code provides tools that enable people with minimal training and coding skills to create and adapt applicati

Innovation 896

Innovation Competitive Globalization Security 896

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies?

Marketing 278

Marketing Marketing Competitive Sales 278

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IT

Chris Webb BI

NOVEMBER 12, 2023

Excel workbooks are one of the slowest data sources you can use with Power Query in Excel or Power BI. Reading small amounts of data from small workbooks is usually fast; reading large amounts of data from large workbooks can be very slow. But what about reading small amounts of data from large Excel workbooks? I did some tests and it turns out that performance can vary a lot depending on where your data is in the workbook and how that workbook is structured.

Sales 244

Sales Learning IT 244

mention

NOVEMBER 22, 2023

Many online shoppers start their holiday shopping before Thanksgiving. The holiday season is the best time for online businesses to sell their products and increase sales. According to MasterCard , online holiday sales increased by 10.6% last year, while in-store sales grew by 6.8%. Moreover, the average U.S. consumer in 2023 plans to spend approximately $1,530 during the peak holiday season.

Sales 173

Sales Commerce Advantage Advantage 173

Zoominfo

NOVEMBER 6, 2023

Keeping pace with today’s customer demands and competitive pressures requires an adaptable toolset and a compelling vision. By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered.

Marketing 147

Marketing Marketing Sales Research 147

FedSavvy

NOVEMBER 15, 2023

We are back with another installment of our T4NG2 series! Our last blog looked at the returning incumbents and we are now shifting our focus to look at the footprint of all T4NG2 awardees across the Department of Veterans Affairs (VA) and provide a special highlight of the contract’s newcomers. Current VA Footprint of T4NG2 Winners Figure 1 – The current VA footprint of T4NG2 awardees, FY2018-FY2023.

Cyberspace 130

Cyberspace Analysis Hospitals Competitive 130

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Competitive

CIO

NOVEMBER 2, 2023

As an infrastructure and security practitioner with nearly 30 years of experience, I’ve witnessed periods of rapid change in the technology landscape. However, I have seen a lot of things stay practically the same. Historically, our jobs as infrastructure and security professionals have involved installing the “plumbing” that ensures organizations remain connected through traditional networking and security practices.

Security 890

Security Security Technology Technology 890

Smart Data Collective

NOVEMBER 5, 2023

AI technology plays a very important role in photo editing and manipulation. In June, The New York Times published a fascinating article on some of the many ways that AI can help create amazing photos and visuals. However, AI can be equally important in some less exciting ways. One of the other advantages of AI is that it can help recover lost photos from digital cameras.

Loss 275

Loss Advantage Advantage Technology 275

Chris Webb BI

NOVEMBER 5, 2023

Recently I was involved in an interesting discussion on Twitter X about how partitioning a table in a Power BI dataset semantic model can affect compression and therefore its size and query performance. You can read the thread here. It got me thinking: is there a way to get more detail on how well compression, and in particular run-length encoding (RLE from hereon), is working for a column when you’re using Import mode or Direct Lake?

Analysis 225

Analysis Research Information Learning 225

mention

NOVEMBER 17, 2023

These days, marketing success is contingent on how well you can interact with your audience on platforms like TikTok. That’s doubly true if your target audience members are mostly or entirely Gen Z ! One of the best ways to engage and build connections with Gen Z audiences is to develop and post branded challenges. If you’re not sure what branded challenges are, how they work, or how you can maximize their effectiveness, read on; we’ll explore the answers to these questions and more.

Gaming 173

Gaming Profiling Education Marketing 173

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Capital 130

Capital Knowledge Marketing Marketing 130

FedSavvy

NOVEMBER 13, 2023

The U.S. Department of Veterans Affairs (VA) recently announced the 30 awardees on its Transformation Twenty-One Total Technology Next Generation Two (T4NG2) contract vehicle to provide a range of information technology (IT) services. The 10-year, $60.7 billion contract is the third iteration of the vehicle run by the Technology Acquisition Center (TAC) in Eatontown, NJ and is significant because most of the VA’s IT spend runs through this vehicle.

Cyberspace 130

Cyberspace IT Win Competitive Landscape 130

CIO

NOVEMBER 2, 2023

Cloud costs remain a key concern for IT leaders, who find themselves nearing a crossroads where expenditures for core workloads will need containment to free up spend for innovation. To be sure, enterprise cloud budgets continue to increase, with IT decision-makers reporting that 31% of their overall technology budget will go toward cloud computing and two-thirds expecting their cloud budget to increase in the next 12 months, according to the Foundry Cloud Computing Study 2023.

Security 872

Security Security Finance Management 872

Smart Data Collective

NOVEMBER 7, 2023

If you’re eager to monetize the web hosting services you offer to third party site owners, or you have a selection of self-hosted sites which you are eager to wring more cash out of, then machine learning could be the answer. There are lots of ways in which this bleeding edge tech can be applied to enhancing web hosting, so let’s talk about just a few of the main aspects in order to bring you in on this not-very-well-kept secret.

Learning 266

Learning Loss Knowledge Algorithm 266

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT