CIO
MAY 5, 2023
Generative AI such as ChatGPT has of late captured the imagination of business leaders across industries. While enterprise IT orgs by and large are taking a measured approach , some early movers are showing impressive results. CarMax’s IT team, for one, has been working with Microsoft and OpenAI to leverage GPT-3.x for business value even before ChatGPT became a household name.
Crayon
MAY 9, 2023
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mention
MAY 31, 2023
Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. Yet, many businesses will make simple mistakes that can affect the success of their efforts. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ?
Chris Webb BI
MAY 7, 2023
Here’s a recording of a session I did for the Manchester (UK) Power BI user group recently on best practices for DirectQuery mode in Power BI: I’ve done it for a few other groups over the last six months but this is the latest and best version, I think. I’ve worked with several customers using DirectQuery mode since I joined the CAT team and learned a lot along the way.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
MAY 24, 2023
Great customer support plays a central role in a company’s success and profitability. Businesses with an excellent reputation for customer service tend to do better overall and stay in business longer. Companies that miss the mark often lose customers and generate negative reviews online. Unfortunately, bad reviews can deter new customers. What makes some businesses fail to provide outstanding customer support?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
MAY 23, 2023
By Hock Tan, Broadcom President & CEO Innovation comes in many forms. In Broadcom’s case, it has been through a combination of organic growth and growth through acquisition, which has created Broadcom today – a company built from a heritage of American technology pioneers such as AT&T Bell Labs and Hewlett Packard, among others. Broadcom has grown by building on the innovations of businesses with critical products, a strong track record, and significant long-term growth potential.
Crayon
MAY 30, 2023
There’s a trope in teen movies where the protagonist’s mom prepares an extraordinary breakfast — eggs, bacon, bagels, fresh fruit, coffee, orange juice — only for said protagonist (annoying, self-absorbed) to absent-mindedly walk out the door with a single piece of bacon.
mention
MAY 23, 2023
Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. However, with so many businesses jumping on the content marketing train, it’s more important than ever to get ahead of the competition and keep up with the latest trends.
Chris Webb BI
MAY 2, 2023
Another new metric has appeared in Profiler/Log Analytics recently, added to the end of the query text shown in the TextData column for the Query End event. It’s called WaitTime: What does WaitTime represent? Here’s the technical explanation: it’s the wait time on the query thread pool in the Analysis Services engine before the query starts to run.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
MAY 4, 2023
If you’re like most small business owners, cybersecurity is probably the last worry on your mind. Between growing a business and dealing with day-to-day tasks, it’s easy to let your cyber presence fade into the background of your thoughts. Unfortunately, as the world becomes more and more digital, cybersecurity risks are growing at a rapid pace. As a small business owner, this means that you and your business could be at risk of being attacked this very second.
Zoominfo
MAY 31, 2023
Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today.
CIO
MAY 16, 2023
SAP wants to give new meaning to the resources in enterprise resource planning, going beyond the boundaries of the enterprise and accounting for its impact on the whole planet. The software provider plans to do that by enhancing existing tools for estimating greenhouse gas emissions due to an enterprise’s activities, and adding capabilities for exchanging that data with partners, bringing it all together in a “green ledger” that will record the climate cost of doing business alongside the financ
Crayon
MAY 22, 2023
Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
mention
MAY 10, 2023
A website host plays a critical role in improving your site’s performance, and helps you connect with a relevant audience. It’s one of the fundamental elements of running a successful online business. So, it’s essential that you carefully choose one that best fits your needs and requirements. However, selecting the best-suited website hosting is easier said than done.
Chris Webb BI
MAY 14, 2023
One of the most confusing things about troubleshooting Power BI refresh problems is the way Power BI will sometimes try running a refresh again after it has failed. It means that refreshes seem to take a lot longer than you would expect and also that more queries are run against your data source than you would expect. I don’t have all the answers but I thought it would be useful to highlight a few scenarios where it does happen.
Smart Data Collective
MAY 7, 2023
The advent of the digital age introduced a novel conundrum for businesses, and it is adhering to stringent government regulations related to record-keeping. This challenge becomes particularly pronounced for companies that manage extensive reservoirs of data. However, cloud computing has revolutionized how enterprises manage their records and make it easier for businesses to comply.
Tinuiti
MAY 22, 2023
Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? By Tinuiti Team May 23 2023 Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
CIO
MAY 2, 2023
Despite the best of intentions, CIOs and their organizations often struggle to deliver business outcomes from digital transformation strategies. According to research firm Gartner , 89% of corporate boards say digital is embedded in all business growth strategies, but only 35% of organizations are on track to achieve digital transformation goals. And while KPMG reports that 72% of CEOs have aggressive digital investment strategies, McKinsey details a harsh reality that 70% of transformations fai
Crayon
MAY 18, 2023
For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.
mention
MAY 17, 2023
The affiliate marketing spend in the US was up to $8.2 billion in 2022 , a significant rise from $5.4 billion in 2017. With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing.
Chris Webb BI
MAY 28, 2023
After my post on tuning Excel cube functions last week there was some (justified) moaning on Twitter about their performance. This got me thinking about other things you could do with cube functions that might improve performance and I had a crazy idea… Late last year two new DAX functions were introduced which didn’t get much attention: ToCSV and ToJSON.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
MAY 7, 2023
Cybersecurity is essential for any organization looking to stay competitive in today’s digital world. However, the average data breach cost is staggering— $3.86 million —and organizations are constantly at risk of cyber-attacks and malicious actors. In order to protect your business from these threats, it’s essential to understand what digital transformation entails and how you can safeguard your company from cyber risks.
Tinuiti
MAY 22, 2023
Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? By Tinuiti Team May 23 2023 Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.
CIO
MAY 13, 2023
Artificial intelligence (AI) in 2023 feels a bit like déjà vu to me. Back in 2001, as I was just entering the venture industry, I remember the typical VC reaction to a start-up pitch was, “Can’t Microsoft replicate your product with 20 people and a few months of effort, given the resources they have?” Today, any time a new company is pitching its product that uses AI to do ‘X,’ the VC industry asks, “Can’t ChatGPT do that?
FedSavvy
MAY 23, 2023
“We have a deep bench” and “We have great corporate reachback” are some of my favorite lies. While this is not always flawed, it can most definitely boomerang around to kill your bid. Let’s take a journey down the yellow brick reachback road to see examples of the good and the bad. In this blog we will feature a good use of reachback and a case in which reachback did not work out as intended.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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