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As CIOs prepare for the next wave of digital transformation, they must demonstrate shorter-term business impacts from technology investments and achieve larger innovation goals that evolve the organization’s business model. But perhaps more importantly, they must learn from their previous big digital wins — and avoid repeating all-too-frequent mistakes that cause transformations to fail or lag behind expectations.
If you visit Bob Boyle’s LinkedIn profile , you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started doing product marketing long before that.
In the vast realm of technology, chatbots have emerged as a revolutionary tool, bridging the gap between humans and machines. These digital assistants, initially designed to follow pre-set scripts, have now evolved into sophisticated entities capable of understanding and responding to complex human emotions and queries. But what’s the secret behind their enhanced conversational abilities?
In the Power BI/Fabric community everyone is excited about the recent release of Semantic Link : the ability to analyse Power BI data easily using Python in Fabric notebooks. Sandeep Pawar has an excellent blog post here explaining what this is and why it’s so cool. Meanwhile in the Excel community, everyone is excited about the new integration of Python into Excel.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
4.8 billion people around the world use social media , making up approximately 59.9% of the global population. If you don’t have an online presence, you can’t reach your target audience and make them aware of your business. Social media makes it easy to get your online brand noticed , so you need to have one. With the right social media marketing plan, you can increase your online brand presence.
Former EssenceMediacom/OpenX exec to oversee evolving strategy needs of clients and agency’s continued growth NEW YORK, NY – October 16, 2023 – Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.
Former EssenceMediacom/OpenX exec to oversee evolving strategy needs of clients and agency’s continued growth NEW YORK, NY – October 16, 2023 – Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.
In today’s digitally transforming world, time is of the essence. Whether you’re looking to deliver a new product release, fix an issue, or enhance a service, the longer you make customers wait, the worse for your business. As you seek to boost agility and speed your organization’s digital transformation, there are some proven principles you can apply.
Rachel Pangburn and Garrett Denney—who lead competitive intelligence at RF-SMART and Crayon, respectively—are well-versed in the act of presenting CI program results to senior leaders. They’re so well-versed, in fact, that we did a webinar with them to tap into their collective best practices. You can watch the recording below.
Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are inevitable ups and downs that every industry experiences, and recognizing these ebbs and flows can fundamentally impact your business.
The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
If you’re a fan of using Log Analytics for monitoring Power BI activity , then you may have noticed there’s some new data in the ApplicationContext column of the PowerBIDatasetsWorkspace table. Up until recently the ApplicationContext column only contained IDs that identify the report and the visual that generated a DAX query (something I blogged about here ); it now contains additional information on the type of Power BI report that generated the query and an ID for the user session
Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. As more companies shift their marketing efforts online, looking beyond the ways to use various marketing channels and deeply examining the intricacies of social media PR and affiliate marketing , it’s critical that they also prioritize cybersecurity.
The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. (IBM, Oracle, and Salesforce are in the 2-3% range.) Revenue growth remains solid across the industry, but slowing somewhat, with none of the Big 3 outperforming the others enough to materially alter the balance of power.
Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Healthcare providers are investing more heavily in big data technology, as they strive to deal with growing challenges such as declining operating margins and an increasingly complex regulatory environment. However, many healthcare providers lack the technology or knowledge to use data prudently. One study found that 56% of hospitals do not have any data analytics or governance strategies.
With as many bids as we are involved with and we analyze, there are certain lessons one can learn. One such lesson is never, ever underestimate the power of management and understanding how to drive down risk. Government evaluators don’t like risk. Quite honestly, who does like risk? It’s the spooky boogeyman that lurks around each corner that will ruin your day if you’re not ready to neutralize it.
Back in 2021 I wrote a post showing how you can link a DAX query generated by a Power BI report in Log Analytics to a visual in a Power BI report. In that post I showed how you can get the unique IDs for each visual in a report using Performance Analyzer, an approach which works but has drawbacks. Then, in 2022 I wrote another post showing how you can get the same IDs using the Power BI Embedded Analytics Playground, which again works but isn’t perfect.
Generating revenue is especially challenging during a global economic downturn, placing more pressure on sales reps to widen their pipelines and increase their efficiency. One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). Admittedly, ICPs are nothing new, but they are still highly effective for driving more sales, and in today’s difficult sales environment, they are more relevant than ever.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
It’s no secret that banks and fintech companies must meet compliance and regulatory standards that are much stricter than what traditional tech companies are forced to comply with. The question becomes: How do you meet strict regulatory and compliance standards while keeping up with the rapid pace of innovation in technology? As the vice president of enterprise architecture and technology strategy at Discover Financial Services, I think about this question often as we work to design our tech sta
In 2023, it’s quite possible that your CI team has gotten smaller, or the amount of time you can dedicate to the program has decreased. Organizations are trying to do more with less, but while capacity has changed, the expectations have not.
Cloud technology is starting to have a huge impact on the field of academia. Global academic institutions spent nearly $2.7 billion on cloud computing in 2021 and that figure is expected to be worth over $15 billion by 2030. Cloud technology has taken over all aspects of our lives, and schools are no exception. Increased connectivity and technology promote innovation and out-of-the-box thinking.
ThunderCat Technology is a Service-Disabled Veteran Owned Small Business (SDVOSB) delivering technology services and solutions to government organizations, educational institutions, and commercial companies. Headquartered in Reston, Virginia, ThunderCat Technology employs about 125 personnel and primarily provides support in systems integration, IT solutions and services, data storage, networking, applications, cybersecurity, and big data.
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
This week, one of my colleagues at Microsoft, Nat Van Gulck, showed me a cool new open-source tool he’s been working on to make VisOps for Power BI much easier: PBI Inspector. What is VisOps? I’ll admit I didn’t really know either, so being lazy I asked Nat to write a few paragraphs describing the project and why it will be useful: Great progress has been made over the years with software development CICD tooling and processes (aka DevOps), just not so much with BI report visua
In 2023, developing your business successfully without a presence on the Internet is impossible or truly challenging. It would be best if you had your brand discussed and recognizable. Solving this issue is not a piece of cake at all. But there are no boundaries if you have the right strategy for growth. One of its key aspects should be collaboration with various services and platforms that would host information about your company and bring potential customers to you.
Resistance to digital transformation comes in many forms. And sometimes it takes a wizard — or a CIO with a satchel of magic tricks — to overcome them. You’ll need to persuade employees and middle management to leave their comfort zones and change how they operate. You may find yourself stuck in bureaucratic quagmires or be forced to battle a ‘not built here’ mindset.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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