CIO
NOVEMBER 19, 2024
Most IT and business executives recognize the necessity of close alignment. They understand that their strategies, capabilities, resources, and management systems should be configured to support the enterprise’s overarching purpose and goals. But the challenge many executives face is that they tend to focus on how their particular area aligns with overall goals, to the exclusion of other facets of the organization.
Chris Webb BI
NOVEMBER 24, 2024
If you’ve looked into using Copilot with Power BI, you’ll know that you need a capacity to use it : a P1/F64 or greater. Something I learned recently, though, is that the current Power BI Copilot capabilities are only accessible via a side pane to a report and it’s the report that needs to be stored in a workspace on a P1/F64+ capacity and that’s where the CUs for Copilot are consumed.
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Crayon
NOVEMBER 1, 2024
Since its launch a month ago, Crayon Sparks has had an outsized impact on how Crayon customers compete, enabling them to transform data overload into effortless, actionable enablement.
Zoominfo
NOVEMBER 18, 2024
A well-designed, high-performing website is the cornerstone of modern digital marketing. But even the most engaging, highest traffic website is no good if you can’t tell who’s visiting. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Smart Data Collective
NOVEMBER 8, 2024
Smart businesses need to invest in the right data collection and retention strategies if they want to utilize big data effectively.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
NOVEMBER 27, 2024
Once the province of the data warehouse team, data management has increasingly become a C-suite priority, with data quality seen as key for both customer experience and business performance. But along with siloed data and compliance concerns , poor data quality is holding back enterprise AI projects. And while most executives generally trust their data, they also say less than two thirds of it is usable.
mention
NOVEMBER 11, 2024
Influencer marketing is becoming an indispensable ingredient in the social media marketing (SMM) and most businesses are willing to spend top dollar on getting popular agents of influence to promote their products on social media networks. The evolution of social media since the data leak controversies that plagued the sector in 2018 and the growth of new generation social networks such as TikTok promise to make the social media industry even more relevant for digital marketers.
Crayon
NOVEMBER 27, 2024
Marketing today isn’t just about creativity—it’s about strategy, pipeline, and outperforming competitors. But here’s the reality: relying on traditional marketing tools may no longer cut it. With tighter budgets, heightened expectations, and increasing competition, you need every advantage you can get.
Zoominfo
NOVEMBER 14, 2024
When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
NOVEMBER 3, 2024
AI has made tradelines more accessible which helps people improve their credit scores.
Dataversity
NOVEMBER 12, 2024
Digital-first businesses are managing an overwhelming amount of data, and many are struggling to make sense of it all and turn it into meaningful and actionable insights. Customers want fast and more personalized experiences at their fingertips, and real-time analytics is a key tool that companies can use to deliver tailored and responsive user experiences […] The post How Organizations Can Overcome Barriers to Leveraging Real-Time Data appeared first on DATAVERSITY.
CIO
NOVEMBER 11, 2024
While the ROI of any given AI project remains uncertain , one thing is becoming clear: CIOs will be spending a whole lot more on the technology in the years ahead. Research firm IDC projects worldwide spending on technology to support AI strategies will reach $337 billion in 2025 — and more than double to $749 billion by 2028. Those bullish numbers don’t surprise many CIOs, as IT leaders from nearly every vertical are rolling out generative AI proofs of concept, with some already in production.
Weidert Group
NOVEMBER 21, 2024
Artificial intelligence (AI) is remarkable. It’s always in a cycle of continuous improvement, transforming learning into technologies that manufacturers can leverage to gain efficiencies. It may seem as though the use of AI is sudden in the industrial space and B2B companies are reaching an inflection point in terms of adopting AI technologies. The truth is that many aspects of AI are already well-established in manufacturing environments.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Infegy
NOVEMBER 7, 2024
How AI Can Change Your Social Listening Practice Since the release of OpenAI’s generative models in late 2022, generative AI has become a buzzword in marketing. However, long before this, AI was the backbone of social listening tools, helping brands extract insights from massive volumes of social media data. These tools initially used traditional NLP techniques to analyze sentiment, detect themes, and recognize entities—turning raw data into measurable insights.
Timo Elliot
NOVEMBER 7, 2024
In the digital era, data is the backbone of innovation and transformation. At IKEA, the global home furnishings leader, data is more than an operational necessity—it’s a strategic asset. In a recent presentation at the SAPSA Impuls event in Stockholm , George Sandu, IKEA’s Master Data Leader, shared the company’s data transformation story, offering valuable lessons for organizations navigating similar challenges.
Smart Data Collective
NOVEMBER 15, 2024
Coming up with the right pricing strategy is crucial for any business, so it is a good idea to use data analytics to help.
Dataversity
NOVEMBER 11, 2024
The recent meltdown of 23andme and what might become of their DNA database got me thinking about this question: What happens to your data when a company goes bankrupt? To say the past year has been a tough one for 23andme is an understatement. This latest turn of events, which involves infighting between management and […] The post Ask a Data Ethicist: What Happens to Your Data When a Company Goes Bankrupt?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CIO
NOVEMBER 27, 2024
From customer service chatbots to marketing teams analyzing call center data, the majority of enterprises—about 90% according to recent data —have begun exploring AI. However, there’s a significant difference between those experimenting with AI and those fully integrating it into their operations. For companies investing in data science, realizing the return on these investments requires embedding AI deeply into business processes.
SpyFu
NOVEMBER 5, 2024
In today's digital advertising landscape, achieving a strong return on investment (ROI) from your Google Ads campaigns isn't just about spending more – it's about spending smarter. While Google Ads is our everyday tool, sometimes we want to go beyond for campaign results. In this piece, I will share my 6 practical tips to maximise your PPC efforts according to fundamentals rather than the skyrocket ideas 🙂 These strategies will help you: Stay ahead of your competiti
TBR
NOVEMBER 14, 2024
Join Us Dec. 12 for TBR Insights Live What Will Hyperscaler-owned and -operated Networks Mean for the Telecom Industry? Though AI dominates hyperscalers’ mindshare and investments currently, network connectivity remains a critical need and investment area for hyperscalers’ longer-term growth ambitions, and they continue to discreetly build out their global networks.
Athena Solutions BI
NOVEMBER 19, 2024
The client is a global leader in media and technology, offering a comprehensive platform for professionals to access educational resources, tools, and expertise. Challenges Rapid expansion through multiple mergers and acquisitions left the client operating within a labyrinth of outdated, custom-built legacy systems. These inefficient, unreliable, and largely undocumented systems posed significant risks to business continuity.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
NOVEMBER 30, 2024
China has a unique zip code system, which makes it easier to develop great business intelligence models.
Dataversity
NOVEMBER 1, 2024
In a recent conversation with one of our customers, my team uncovered a troubling reality: Poor data quality wasn’t just impacting their bottom line but also causing friction between departments. In one instance, they explained how their marketing team could not run a campaign on time because they had to wait for the IT team […] The post Poor Data Fuels Interdepartmental Conflict and Organizational Inefficiency – Here’s What to Do appeared first on DATAVERSITY.
CIO
NOVEMBER 7, 2024
Just as Japanese Kanban techniques revolutionized manufacturing several decades ago, similar “just-in-time” methods are paying dividends as companies get their feet wet with generative AI. “The timeliness is critical. You don’t want to do the work too much in advance because you want that real-time context. We activate the AI just in time,” says Sastry Durvasula, chief information and client services officer at financial services firm TIAA.
ATTEST
NOVEMBER 18, 2024
The automotive industry is experiencing one of its most transformative periods, probably since the first car hit the streets. From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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