CIO

OCTOBER 31, 2024

CIOs failing to gain organizational traction with generative AI might want to rethink how they are introducing the technology — and how they are honing their AI strategies to suit. When IT leaders consider generative AI, they should create separate strategies when rolling out productivity-enhancing AI tools than when deploying business-case-driven AI solutions, according to new research from the Massachusetts Institute of Technology.

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Briefing Predictive Analytics Research Innovation 535

Crayon

OCTOBER 16, 2024

Improve the relationship between product marketing and sales with this guide that dives into the common relationship challenges and how to overcome them.

Sales 325

Sales Marketing Marketing 325

Smart Data Collective

OCTOBER 17, 2024

Mayfair, one of the oldest districts in London, has started showing the benefits of investing in big data for business.

Business 286

Business 286

Chris Webb BI

OCTOBER 6, 2024

If you have been using Power BI Copilot to ask questions about the data in your model you will probably know that you should tune your Linguistic Schema to get the best results (something I’ve blogged about, for example here and here ). Synonyms are one of the most important things you can add to your Linguistic Schema and in this post I will explain all the different ways synonyms can be created.

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Knowledge Information IT 254

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. But AI isn’t just taking over mundane administrative work. It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines.

Sales 235

Sales Win Intelligence Intelligence 235

CIO

OCTOBER 17, 2024

Developers unimpressed by the early returns of generative AI for coding take note: Software development is headed toward a new era, when most code will be written by AI agents and reviewed by experienced developers, Gartner predicts. Organizations and vendors are already rolling out AI coding agents that enable developers to fully automate or offload many tasks, with more pilot programs and proofs-of-concept likely to be launched in 2025, says Philip Walsh, senior principal analyst in Gartner’s

Startups 532

Startups Technology Technology Globalization 532

mention

OCTOBER 8, 2024

”Advertising is what you pay for; publicity is what you pray for.” – Helen Woodward. Many of you would probably say Amazon if asked where you shop online. While there are many e-commerce platforms, Amazon’s brand stands out because of its strong PR strategy, which has helped build trust, visibility, and authority over time. No matter its size, every business needs a solid PR program to create that same kind of recognition and loyalty.

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Analysis Knowledge Marketing Marketing 147

Smart Data Collective

OCTOBER 10, 2024

Data analytics technology can play an important role in growing an ecommerce brand.

Technology 273

Technology Technology Business 273

Chris Webb BI

OCTOBER 27, 2024

If you’re the admin for a large Power BI/Fabric tenant you’ll know how important it is to monitor your on-premises data gateways: if they aren’t working then no-one will be able to refresh any semantic models or dataflows connected to on-prem sources. A while ago Rui Romano published a gateway monitoring solution that proved to be very popular, but recently my colleague at Microsoft Edgar Cotte built a new open-source solution that builds on Rui’s work and which is even m

Intelligence 172

Intelligence Intelligence Information IT 172

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions.

Sales 211

Sales Battlecard Predictive Analytics Briefing 211

TBR

OCTOBER 7, 2024

Generative AI (GenAI) clients are looking for offerings that complement existing technologies and use cases built around customer zero and that deliver fast ROI. In this blog, we highlight some of the GenAI use cases currently seen in the professional and IT services, cloud, IT infrastructure, and telecom industries. To learn more about TBR’s AI and GenAI analysis and data, start your TBR Insight Center free trial today !

Startups 147

Startups Market Segmentation Innovation Profiling 147

CIO

OCTOBER 22, 2024

Artificial Intelligence continues to dominate this week’s Gartner IT Symposium/Xpo, as well as the research firm’s annual predictions list. “It is clear that no matter where we go, we cannot avoid the impact of AI,” Daryl Plummer, distinguished vice president analyst, chief of research and Gartner Fellow told attendees. “AI is evolving as human use of AI evolves.

Security 508

Security Security Capital Intelligence 508

mention

OCTOBER 1, 2024

The importance of data-driven PR can’t be overstated—it allows professionals to quantify their impact, justify budgets, and continuously improve their strategies. But knowing which metrics to stay on top of can be a challenge. KPIs, or Key Performance Indicators, guide teams towards achieving wider business goals, setting out quantifiable targets along the way to the final objective.

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KPI Benchmarking Marketing Marketing 147

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

OCTOBER 20, 2024

AI can be great for creating powerful videos, so you should look for an agency that knows how to use it effectively.

IT 259

IT Business Marketing Marketing 259

Dataversity

OCTOBER 2, 2024

CXOs this year have witnessed a rollercoaster economy amid plenty of turbulent events – from ongoing inflation affecting consumer spending to large stock market swings, major overseas conflicts, and the uncertainties of an election year. Not surprisingly, the economic forecast remains murky at best. According to a CNBC CFO survey, CFOs seem to agree that […] The post Chief Officers: Do You Know What Your Data is Costing You?

Marketing 111

Marketing Marketing Education Information 111

Zoominfo

OCTOBER 25, 2024

Key Takeaways: We analyzed more than 100K product demos to find the most productive days and times. Thursdays between 2-4 p.m. have the best chance of a completed demo. Fridays from 10 a.m. to 12 p.m. are 2nd best. Thursdays are the best overall day for a completed demo. 2-4 p.m. Eastern is the best two-hour time window. Best Demo Days & Times: Here’s What the Numbers Say If you sell software, you know how persuasive product demos can be as a sales tool.

Sales 130

Sales Win Analysis Data Analysis 130

TBR

OCTOBER 4, 2024

Hyperscalers, Traditional Software Players and Consulting Firms Drive Hybrid Multicloud Adoption Amid Shifting Market Priorities Cloud Providers’ Market Share Projections Over the next five years, TBR expects to see incremental strengthening of the professional services capabilities of hyperscalers, including Amazon Web Services (AWS), Microsoft and Google Cloud , as well as traditional software players, such as Oracle and SAP.

Marketing 147

Marketing Marketing Security Security 147

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Competitive

CIO

OCTOBER 23, 2024

Anthropic’s Claude 3.5 Sonnet large language model has gained a new ability: operating a computer. The new ability, which the company is calling “computer use,” is currently in beta test. It enables developers to instruct Claude 3.5 Sonnet, through the Anthropic API , to read and interpret what’s on the display, type text, move the cursor, click buttons, and switch between windows or applications — much as today’s robotic process automation (RPA) tools can be instructed — much more laboriously

Startups 531

Startups Retail Advantage Advantage 531

mention

OCTOBER 17, 2024

By now, most businesses understand the power of Facebook. It’s the world’s largest social media platform, hosting over 3 billion active monthly users. In many ways, Facebook can be seen as the world’s biggest focus group, offering a direct link to your target audience. But what, if anything, are people saying about your brand? Answering this question is key to building your brand image, making Facebook monitoring an essential source of information.

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Profiling Management Marketing Marketing 147

Smart Data Collective

OCTOBER 4, 2024

SAP Clean Core is great for AI software developers trying to create powerful machine learning programs.

Learning 261

Learning 261

Dataversity

OCTOBER 14, 2024

A couple of weeks ago, a management consultant I met made an off-the-cuff remark that caught my attention. I was asking them about the ways in which generative AI might impact their business and they shared that clients might not want to pay $50,000 for a slide deck anymore if they disclosed that generative AI […] The post Ask a Data Ethicist: Does Using Generative AI Devalue Professional Work?

Management 110

Management Business Education Information 110

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Intelligence Node

OCTOBER 7, 2024

We may still be weeks away from the holidays, but for smart eCommerce retailers, now is the perfect time to start prepping. Looking at the holiday shopping trends 2023, US. The post Top eCommerce Holiday Trends for the 2024 appeared first on Blog.

Retail 104

Retail 104

TBR

OCTOBER 2, 2024

Digital Transformation Market Status As Digital Transformation Programs Mature, So Do Buyers’ Expectations, Testing Vendors’ Engagement and Partner Strategies As the most mature digital transformation component, customer experience (CX) has compelled buyers to embark on omnichannel projects to unify insights and processes across the customer life cycle for years now.

Marketing 130

Marketing Marketing Benchmarking Commerce 130

CIO

OCTOBER 23, 2024

CIOs are under increasing pressure to deliver meaningful returns from generative AI initiatives, yet spiraling costs and complex governance challenges are undermining their efforts, according to Gartner. Despite AI’s potential to transform businesses, many senior technology leaders find themselves wrestling with unpredictable expenses, uneven productivity gains, and growing risks as AI adoption scales, Gartner said.

Gaming 529

Gaming Technology Technology Security 529

CIO

OCTOBER 30, 2024

Salima Bhimani has been encouraging the responsible and ethical use of AI for several years as Alphabet’s first chief strategist and director for inclusive and responsible technology, business, and leaders from 2017 to 2023. At Google’s parent company, she worked with moonshot companies such as Waymo, Wing, and X, to shape sustainable businesses and global impact.

Loss 491

Loss Innovation Technology Technology 491

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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