The Need for Big Data-Fueled Marketing BI
Domo
SEPTEMBER 30, 2014
Data exhaust. Cyber shadow. Digital footprint. Turns out our passionate embrace of all these interconnected digital devices is leaving a kind of transactional trail that, in the aggregate, has come to be known as Big Data. We are creating enormous quantities of the stuff, and modern organizations are increasingly eager to poke around in it. Consider, for example, Google CEO Eric Schmidt’s claim that every two days we modern humans create as much information as did all our ancestors combined; or
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