Cipher
NOVEMBER 25, 2020
Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points. This feedback is harvested from customers, employees and product testers. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data.
Crayon
NOVEMBER 24, 2020
The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
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CIO
NOVEMBER 6, 2020
With Covid-19 still keeping shoppers out of stores, data-driven technology is going to be more critical than ever this year to make sure customers enjoy a seamless path to purchase. But, are retail IT organizations ready for a stay-at-home holiday season?
Smart Data Collective
NOVEMBER 25, 2020
Machine learning is transforming the financial sector more than anybody could have ever predicted. This technology might be more important than ever during the pandemic, as financial institutions discover that many traditional protocols aren’t nearly as effective. One of the most significant changes brought by advances in machine learning is with the loan underwriting process.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Alexa
NOVEMBER 16, 2020
In a world of social shares and viral content, what good is an amazing piece of content if no one sees it? To get as many eyes on it as possible, your content needs to be shareable. Shareable content spreads across the Internet as audiences connect with a topic, idea, or story, and click to share it with their friends and followers. If you want your content to stand out with a large number of shares, you need to answer some important questions first.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Cipher
NOVEMBER 23, 2020
This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Necessity is the mother of invention. In 2020, necessity has revolutionized conferencing.
mention
NOVEMBER 18, 2020
Promoting your brand at the right place is of utmost importance. Now, people are more engaged in the digital world so brands have moved toward the Internet to advertise themselves. In this move, Digital PR has emerged as one of the most expedient strategies being promptly adopted by brands for awareness and engagement. Not just brand engagement and awareness, but the right Digital PR strategy produces more results than this for building your brand.
Intelligence Node
NOVEMBER 2, 2020
Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust. With the alarming growth of this counterfeit threat, […].
Smart Data Collective
NOVEMBER 18, 2020
The Data Scientist profession today is often considered to be one of the most promising and lucrative. The Bureau of Labor Statistics estimates that the number of data scientists will increase from 32,700 to 37,700 between 2019 and 2029. Unfortunately, despite the growing interest in big data careers, many people don’t know how to pursue them properly.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Alexa
NOVEMBER 5, 2020
To build brand loyalty in today’s competitive landscape, you need to make sure you’re everywhere your customers are. A multi-channel marketing approach can help you craft the right message through your consumers’ preferred channels. You’ll understand specific marketing needs better, and your overall return on investment will likely increase as a result.
Zoominfo
NOVEMBER 18, 2020
We go together like lamb and tuna fish. (Or you might prefer spaghetti and a meatball.) . Whichever way you slice it, Jake Shaffren, former Sales Development Representative (SDR), Account Executive (AE) and current Director of Sales and Brad Metz former SDR and current AE made a pretty dynamic duo. Let’s dive into what made their AE/SDR pairing work for them.
Cipher
NOVEMBER 18, 2020
The insurance industry is subject to constant evolution and major market shifts. To compete and succeed, any company whose revenue is impacted by these shifts needs an ear to the ground. Monitoring insurance industry events is a vital exercise both for gathering competitor data and simply staying relevant in the market. Here are some of the best resources for keeping an eye on the field and being well-informed about trends within all sectors of insurance.
ArchIntel
NOVEMBER 18, 2020
ArchIntel™ -. Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders. Goode also touched on emerging technologies and tools she has used to organize data and conduct analysis. .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Intelligence Node
NOVEMBER 6, 2020
With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market which has been highest in importance, testing all their existing retail management systems and abilities to keep up with demand. Factors such as quality, price, […].
Smart Data Collective
NOVEMBER 12, 2020
In an age where data plays a fundamental role in every aspect of our lives, it’s relatively simple to find the answers that we need. You can conduct a Google query and you’ll quickly find thousands of helpful webpages, YouTube videos, and blogs dealing with the issue. Big data has made it possible to store information on virtually everything. Unfortunately, the growing reliance on big data hasn’t come without a cost.
Octopus
NOVEMBER 25, 2020
Competitive Intelligence for all - A pipe dream or a possibility? It is a great honour for us to present a guest article by Chris West of Counteraction. Chris. The post Competitive Intelligence for all – A pipe dream or a possibility? appeared first on Octopus Competitive Intelligence.
Zoominfo
NOVEMBER 17, 2020
New employee onboarding…what joy. After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Cipher
NOVEMBER 17, 2020
In a recent webinar , leaders from Cipher spoke to leaders from American Family Insurance about the many ways the industry is experiencing disruption. While some of these are related to COVID-19, there are many additional sources, some of which may surprise you. When looking out at the industry landscape over the next five years, the following elements will play a role.
ArchIntel
NOVEMBER 10, 2020
ArchIntel™ -. Dina Flynn , federal capture director with Cisco Systems , Inc., recently spoke with ArchIntel regarding significant lessons and challenges within competitive intelligence, how to analyze competition and customers, and how technology could offer insight into the practice. She also discussed the benefits and limitations of Porter’s Model and creating a strategy for a competitive intelligence team. .
FedSavvy
NOVEMBER 27, 2020
Competitive Intelligence. Everyone wants it. We all hustle to understand our competition. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. Doing competitive intelligence (CI) effectively is difficult. We all recognize that as a fact. Whether CI is done by a corporate team or an outsourced resource, consider the below guide to help you make decisions about sources and standards.
Smart Data Collective
NOVEMBER 18, 2020
The market for big data is surging. It is expected to be worth $274 billion within the next two years. The increasing demand for big data is not surprising. We are living at a time when there is heavy reliance on big data, which often comes from online information. Due to the benefits online data provides, you should strive even more to find or share factual information.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
mention
NOVEMBER 25, 2020
‘It’s a jungle out there,’ would be a pretty accurate way to describe the internet these days. With so much content and added noise from different social networks, numerous blogs, and countless review sites – it’s becoming more challenging everyday for brands to stay on top of what is being said about them online. It’s no surprise we’re in an age of information overload.
Zoominfo
NOVEMBER 9, 2020
Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel?
Cipher
NOVEMBER 16, 2020
This is a guest blog from Natalya Zhukova at SEMRush. The perfect scenario for any business is to have a growing market share within an expanding market. Yet in the real world, that’s rarely the case.
ArchIntel
NOVEMBER 11, 2020
ArchIntel™ -. Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitive intelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. He also discussed the purpose of competitive intelligence and how to stay ahead of competition. .
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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