Crayon

JANUARY 21, 2022

The space race. SATs. Where the best barbecue hails from.

Win 662

Win Competitive 662

Cipher

JANUARY 20, 2022

So, you have made the strategic decision to invest in competitive intelligence software! First of all, congratulations on taking your first step to a more efficient and effective CI function in your business.

Competitive Intelligence 442

Competitive Intelligence Competitive Intelligence Intelligence 442

Smart Data Collective

JANUARY 9, 2022

Savvy business owners recognize the importance of investing in big data technology. Companies that utilize big data strategically end up having a strong advantage against their competitors. However, despite the benefits big data provides, companies that are using it are in the minority. Only 30% of companies have a well-defined data strategy. An even smaller number of companies have a data strategy that is supported by the company leadership.

Business 346

Business Gaming Innovation Advantage 346

mention

JANUARY 12, 2022

Over 4.57 billion people use the internet with 500 million of those viewing Instagram Stories daily — that’s half of the social media giant’s user base actively viewing and discovering new brands. Yours could be one of them. Below, we’re discussing not only the best ways to use Instagram Stories but how to make the most of your story content. While the main appeal of Instagram Stories is its limited-time nature, that doesn’t mean you can’t make the most out of that 24 hours or perhaps even exten

Gaming 317

Gaming Profiling Algorithm Retail 317

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Win

Primary Intelligence

JANUARY 19, 2022

As the buyer’s journey shifts to a digital experience, sellers have less time than ever with their buyers to build trust, demonstrate value, and close the deal. Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates.

Sales 160

Sales Battlecard Win Loss 160

Crayon

JANUARY 5, 2022

I have been working in the B2B SaaS world for over five years now. As a competitive intelligence (CI) professional, I help companies define and build their CI programs so that they can be one step ahead and crush their competitors.

Competitive Intelligence 617

Competitive Intelligence Competitive Intelligence Intelligence 617

Cipher

JANUARY 26, 2022

Regardless of what field you’re in, the start of a new year offers an opportunity to reflect, take stock, and refine your strategies for the year to come. As we enter 2022, the team at Cipher has been hard at work building an accurate forecast of the Market and Competitive Intelligence (M/CI) field, and today, we’re excited to share those insights.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Smart Data Collective

JANUARY 17, 2022

Did you know that global businesses are expected to spend $274 billion on big data this year? That figure is projected to grow at a rapid pace for years to come. The healthcare sector, in particular, has discovered a number of benefits of leveraging data technology. There are a lot of reasons that big data can be useful for healthcare businesses of all sizes.

Hospitals 345

Hospitals Pharmaceutical Analysis Competitive 345

mention

JANUARY 19, 2022

Today, people turn to online reviews for everything from choosing where to order pizza for dinner to curating the best SaaS stack for the marketing department. It’s hard to overstate just how important online reviews have become – just think, 86% of online shoppers (and 51% of those who shop in-store) won’t buy products without reading reviews first, according to a recent survey from PowerReviews.

Business 264

Business Sales Information IT 264

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

JANUARY 27, 2022

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action.

Market Segmentation 130

Market Segmentation Sales Analysis Capital 130

Timo Elliot

JANUARY 6, 2022

Like the proverbial man looking for his keys under the streetlight , when it comes to enterprise data, if you only look at where the light is already shining, you can end up missing a lot. In a previous blog , I explored the value of dark data and how it can reveal insights that can streamline processes, improve customer experiences, generate more revenue – and maybe even help make the world a better place.

IT 135

IT Intelligence Intelligence Data Analysis 135

Crayon

JANUARY 19, 2022

Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022.

Sales 616

Sales Competitive Sales Enablement Business 616

Intelligence Node

JANUARY 18, 2022

The Retail Giant that Changed the eCommerce Landscape Amazon is the leading e-retailer in the United States, with net sales amounting to close to 386 billion U.S. dollars in 2020. Every seller, new or old wants to sell on Amazon because of its huge, global customer base. It has become a household name in many […].

Win 118

Win Retail Globalization Sales 118

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Smart Data Collective

JANUARY 13, 2022

Savvy business owners need to appreciate the benefits of using AI technology to make the most out of their business models. Entrepreneurs considering purchasing existing businesses have discovered that AI technology can be highly useful. You can use AI technology when you are considering purchasing a new website. You will be able to tell whether the site is likely to be profitable and provide enough of a sustainable revenue stream to make up for the investment.

Due Diligence 342

Due Diligence IT Technology Technology 342

mention

JANUARY 5, 2022

I remember the first time I thought of creating my own WordPress website. Unbeknownst about the whole thing, I turned to my friends and colleagues to learn how I can get started. Their responses encouraged me, and I started believing that it should be a simple process. Boy, was I wrong? While making a WordPress website is not rocket science, it can take some time to figure out how to get things done.

Security 264

Security Security Advantage Advantage 264

Zoominfo

JANUARY 25, 2022

For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights. In a world where speed matters, bulky data processing tasks that can take weeks or months to complete, slow down the entire process and lead to missed opportunities.

Predictive Analytics 130

Predictive Analytics Business Intelligence Intelligence Intelligence 130

Timo Elliot

JANUARY 5, 2022

This is a English translation of an article by Thérèse van Bellinghen that first appeared on the SAP News Blog. . Yves Lombaerts, Sales Manager for the Belgian market, picked up our Global Innovation Evangelist Timo Elliott for an interesting ride to SAP’s offices in Brussels. They discussed how medium and small sized enterprises should handle the digital transformation, and the concrete roles of Data Protection Officers and Innovation Evangelists during this process.

Travel 115

Travel Innovation Win Human Resources 115

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Crayon

JANUARY 12, 2022

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption. While once viewed as an ambiguous position, companies across the globe now understand and see the value that PMMs bring to organizations – and they’re investing in this role more and more ev

Marketing 614

Marketing Marketing Sales Management 614

SpyFu

JANUARY 7, 2022

Every month, about 1,200 people in the US search Google for “ Google Analytics help.” It's not a reflection of anything they missed. Google Analytics (GA) is complicated, even for experienced SEOs. For beginners, it’s enough to make you skip GA altogether. But that’d be a mistake. With the right GA metrics, like the number of users or average session duration, you can determine what is and isn’t working on your website.

Loss 111

Loss Learning Algorithm Information 111

Smart Data Collective

JANUARY 19, 2022

Artificial intelligence technology is becoming more valuable than ever. The market was estimated to be worth over $50 billion by the end of 2020 and is growing around 20% a year. One of the biggest reasons AI is growing in popularity is due to its role in mobile app design. There are a lot of things that have to be taken into consideration with mobile app design.

Technology 340

Technology Technology Intelligence Intelligence 340

mention

JANUARY 26, 2022

The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority. Growth marketing experts agree: influencer marketing isn’t going anywhere. Most believe it will continue to grow exponentially in the coming years. Jonathan Martinez, quoted in a TechCrunch article, believes “we’re still less than 10% of the way there on how impactful influencers will be in the next decade.”.

Marketing 162

Marketing Marketing Gaming Research 162

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

Marketing 130

Marketing Marketing Sales Sales Enablement 130

Netbasequid

JANUARY 21, 2022

Twitter stats offer brands the inside track leading straight to consumers’ hearts. But what are Twitter stats exactly and how do you use them to inform your marketing strategy? We’re going to show you, along with some exciting new intel straight from the social channel itself! Adding a layer of social media analytics to your Twitter stats intel-gathering is key – and we’ve recently partnered with Twitter to provide you with precisely that!

Marketing 105

Marketing Marketing Market Intelligence Analysis 105

Crayon

JANUARY 26, 2022

Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth. Data and science now permeate a part of the organization that was once thought of as “the art department” at best—and ancillary at worst.

Sales 606

Sales Marketing Marketing Business 606

Domo

JANUARY 7, 2022

Happy New Year, everybody. We hope you had a chance to spend some time with family and recharge your batteries over the past few weeks. We here at “Domo on Data” did—and are ready to bring you more insights from the world of data. We’d love to be able to start 2022 on a positive note, but unfortunately the influx of COVID-19 cases here in the United States is dominating our attention.

IT 105

IT 105

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