4 Online Retail Lessons from eTail West
Domo
MARCH 5, 2013
This year’s eTail West was a whirlwind of personalization, customer centricity, multichannel campaigns, and rock-paper-scissors (more on that later). Here are four items I took away from my week in Palm Springs: Social Media Tracking Still Hurts Sorry to start with the negative. As a marketer who works with retailers, this one hit home for me. There are so many opportunities out there for retailers with social media, but tracking the campaigns and measuring ROI is incredibly difficult.
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