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Business intelligence definition. Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence about the state of the business.
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions.
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.
Sales is a challenging role. One way to make it easier is to arm your sales team with information and insights about your competitors. But how, exactly, can competitive intelligence help salespeople to strike more deals? Before we address that question, let’s cover the basics. What is competitive intelligence? Competitive intelligence simply means information about your competitors, your industry and emerging threats and opportunities.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. But, these reports are only as useful as the work that goes into preparing and presenting them. In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective.
Getting key feedback from customers is nothing new. And in the height of the information age, it has become easier than ever to get the voice of your customer. However, not every Voice of the Customer (VoC) program is successful. Definition of Voice of the Customer. Voice of the Customer is a research program that captures the experience customers have during their entire customer journey with you.
Getting key feedback from customers is nothing new. And in the height of the information age, it has become easier than ever to get the voice of your customer. However, not every Voice of the Customer (VoC) program is successful. Definition of Voice of the Customer. Voice of the Customer is a research program that captures the experience customers have during their entire customer journey with you.
Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are increasingly more likely to interact with a bot than ever before. Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and
What exactly is artificial intelligence (AI) and what business does it have in higher education? Simply put, AI is an attempt to emulate human knowledge by programming extensive rules into computers. Through machine learning and expert systems, machines can produce patterns within mass flows of data and pinpoint correlations that couldn’t possibly be immediately intuitive to humans.
Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference.
Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Posted by BritneyMuller Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday.
Diet and exercise. If you ask anyone competent in dealing with body health, they will invariably come back to these two items. When it comes right down to it, that is the key. It is a lifestyle change. However, our society is riddled with quick fixes—from fad diets to pills—all meant to take the effort out of improving our health. And these quick fixes are tempting.
If you want to convey crucial information to decision-makers in the easiest and most effective way possible, you need to embrace the power of interactive dashboards. A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Unlike early predecessors, they give presenters the ability to engage audiences with real-time data.
While sports analytics is hardly a new idea, how it is being used in hockey has changed dramatically. Coaches no longer have to wait for newspapers to print out statistics. Fans are not left to wonder how their favorite players are truly excelling. What has brought about this change? Big data. Big data has taken all forms of sports analytics by storm, but we are only now really beginning to see what it can do for hockey.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Companies hire new talent for a number of reasons. Perhaps they’re growing, or have new goals and needs, or an existing employee is leaving, etc. But, modern recruiters can’t simply wait for one of these things to happen before they start looking for new job candidates. Given the fast-paced and increasingly competitive hiring landscape, recruiters must take a proactive approach to cultivate a group of potential hires — even before they need to fill open positions.
The short answer is that yes, competitive intelligence is an ethical business activity. The longer answer is that intelligence gathering can stray into unethical territory, and it’s important for competitive intelligence firms to understand the risks and have policies for staying on the right side of the ethical (and legal) divide. We have a simple rule (as well as a company policy on how we conduct research) that governs our work: if you find yourself asking if a practice is legal, then you pro
Posted by MiriamEllis. ? ?. Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold. Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list.
What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. After all, with the wrong sources and approach, enablement could end up being the blind leading the blind.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Port of Seattle in Washington, US is working on plans to extend shore power to more piers. It is the first port in North America to provide shore power in its 2 Seattle cruise berths located at Terminal 91. The port has further planned to connect shore power to other major facilities at its waterfront. The facilities located at the waterfront will be provided shore power through underwater cables to all 4 cruise berths.
There are a lot of ways that organizations can leverage big data. Most of them don’t have difficulty collecting the data they need to make more informed decisions. However, they often struggle to conceptualize the data and present it in a format that supports their conclusions. This is one of the areas where a business dashboard can be useful. Big data has made business dashboards possible.
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Starting a business is like entering a perpetual race: You have to keep pushing forward, or watch your rivals overtake you. We’re in the business of competitive intelligence, which is a common tactic to mitigate the risks from competitors. But what else do companies do to fend off surging startups – or overtake incumbents? Know your competitors Competitive intelligence is really just a big term for a very basic human impulse.
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
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Every company wants to understand how their customers feel about their experience with them. The question is how to accomplish that? Mapping the customer journey can be difficult if not done with the proper tools and methodology. Let’s cover seven steps you can take to make your customer journey map accurate and effective. Customer journey definition.
Pfizer, Inc., is one of the world’s leading biopharmaceutical companies whose portfolio includes medicines, vaccines, and consumer healthcare products. During the last decade, the company has been focused to strengthen their global position in branded prescription drugs through internal restructuring and divestments. Similarly, Mylan NV, is a global giant that has a strong geographic presence across 165 countries and offers generics and specialty products.
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