Crayon
JUNE 29, 2021
Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. It is conducted with the intent of empowering internal stakeholders to improve their decision-making and execution—whether that means offering a new service, pitching prospective customers with a new set of slides, or something else entirely.
Cipher
JUNE 2, 2021
It’s never been more important for organizations to make smarter, faster decisions. The rapid pace of change in many industries means that in order to be successful, organizations have to not only anticipate emerging trends, but have methods to help them size and prioritize them to capitalize on new opportunities, and react quickly to new information and competitors.
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CIO
JUNE 25, 2021
Power BI is Microsoft’s interactive data visualization and analytics tool for business intelligence (BI). With Power BI, you can pull in data from a wide range of systems in the cloud and on premises and create dashboards that track the metrics you care about the most. You can even drill down into your data and (literally) ask questions about it. Power BI’s rich reports or dashboards can be embedded in reporting portals you already use.
mention
JUNE 2, 2021
Video content is exploding right now! Up to 80% of all traffic comes from it, and 85% of people want to see even more video content from their favorite brands today. Long story short: If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
JUNE 10, 2021
Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. In recent years, marketing automation has been a topic of utmost interest. It is one of the biggest gamechangers for the marketing profession brought on by A I.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
JUNE 2, 2021
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. In fact, the value of competitive battlecards becomes clearer with each passing year: According to the latest edition of our State of Competitive Intelligence Report , 53% of businesses say the majority of their sales deals are competitive—an 8% increase over the previous year’s figure.
Cipher
JUNE 21, 2021
In recent years, the role of analytics in the strategic decision-making process has been elevated to new levels of prominence. In fact, it’s safe to say that the majority of organizations don’t make important strategic decisions without first consulting the data. A recent McKinsey report termed this phenomenon “the strategy-analytics revolution” , and highlighted the key benefits organizations can realize by prioritizing the use of analytics in the strategic decision-making process.
CIO
JUNE 17, 2021
As companies re-evaluate current IT infrastructures and processes with the goal of creating more efficient, resilient, and intuitive enterprise systems, one thing has become very clear: traditional data warehousing architectures that separate data storage from usage are pretty much obsolete.
mention
JUNE 16, 2021
When it comes to finance, breaking down complex topics for the audience or selling relevant services is always a challenge. Finance has a reputation for being boring — anyone interested in a financial instrument or service is overwhelmed by the never-ending paperwork and lengthy brochures. Since the banking and finance sector is a highly competitive industry, it is also a huge challenge to attract more clients and retain them.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
JUNE 5, 2021
Artificial intelligence can be very important for online marketing. A growing number of marketing professionals are finding new ways to utilize AI to expand their reach. One of the most important ways that marketers can benefit from AI is with search engine marketing. It is important to understand the role that AI is playing with new search engine algorithms.
Octopus
JUNE 21, 2021
Competitive Intelligence and lessons from the military gets things done We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt. Read More. The post Competitive Intelligence And Lessons From The Military Gets Things Done appeared first on Octopus Competitive Intelligence.
Crayon
JUNE 16, 2021
We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions. Every day, we work with businesses to identify the unique value of their brands and products and to communicate that value to the market.
Cipher
JUNE 23, 2021
One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Silos are the enemy of many modern businesses, and not just in regards to CI.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
JUNE 28, 2021
Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations.
mention
JUNE 23, 2021
Instagram has become a massive platform with an audience of over 1.16 billion users, giving marketers a huge opportunity. And Instagram marketing ‘s potential reach has increased significantly this year, rising by 76 million people in just the last quarter. At least one company is followed by 90% of Instagram users. Market goods aren’t the only ones that prosper.
Smart Data Collective
JUNE 18, 2021
Although machine learning is still in its infancy, it is developing at a breathtaking pace to improve the reach of artificial intelligence. Since this type of advanced technology is at the cutting edge of industrial innovation, many large companies invest heavily in artificial intelligence and machine learning research. These tech giants are learning how to improve these technologies and simultaneously trying to figure out various implementations for them going forward.
Octopus
JUNE 16, 2021
How to Compete with my Competitors Using Competitive Intelligence Thinking In this article, we offer our thoughts on how to compete with my competitors using Competitive Intelligence thinking. Knowing who your competitors are is vitally important. And knowing how to. Read More. The post How to Compete with my Competitors Using Competitive Intelligence Thinking appeared first on Octopus Competitive Intelligence.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Crayon
JUNE 25, 2021
According to our 2021 State of Competitive Intelligence Report , 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and product updates, and myriad other insights, your competitors' websites are gold mines of actionable intel. Specifically, competitor website analysis enables you to: Better understand your target market.
Cipher
JUNE 3, 2021
Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.
FedSavvy
JUNE 4, 2021
Many sources of a competitor’s competitive advantage may often be categorized in one of four categories: People Processes Tools Past performance. We often refer to this as PPTP. This blog focuses on the process of examining a competitor’s people, or more specifically their technical subject matter experts (SMEs). What is a technical subject matter expert (SME)?
mention
JUNE 30, 2021
Entrepreneur Gary Vaynerchuk notably said, “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.” As you can imagine, a platform this powerful is a highly effective marketing tool. Businesses in all kinds of industries, from small artisanal bakeries to restaurants, tech startups to giant corporations and global brands, are all using Instagram to let people kno
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JUNE 15, 2021
Data-driven organizations are looking for new ways to use data technology to improve their operations. Unfortunately, they don’t always look at every opportunity to leverage it. Pre-employment background checks are not meant as a burden for the HR department, and they’re an effective tool to increase productivity and profits. One bad hire can cost a company quite a lot.
Octopus
JUNE 1, 2021
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor. Read More. The post How to Find Out things About my Competitors appeared first on Octopus Competitive Intelligence.
Crayon
JUNE 21, 2021
Work is stressful. At times, we all feel overwhelmed, be it because of a growing workload, a shrinking deadline or a hefty quota. What if, in addition to those traditional workplace worries, employees also felt that they couldn’t truly be themselves? What if they feared the judgement that would come with revealing their LGBTQ+ identity? Studies suggest this can decrease productivity and cause significant emotional trauma.
Cipher
JUNE 14, 2021
It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. One way to do that? Market research.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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