Crayon
APRIL 28, 2021
If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. If only. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.
Cipher
APRIL 12, 2021
The top life science companies work extensively with a network of external market and competitive intelligence (M/CI) vendors. M/CI plays a significant role in the decision making process of leading life science companies across all areas of the industry - including the pharmaceutical, biotechnology, and medical device sectors.
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CIO
APRIL 6, 2021
As enterprises move ahead in their digital transformation journey, the massive trail of data from digital transactions is growing steadily, but for many organizations extracting intelligence from data remains a pipe dream.
Smart Data Collective
APRIL 16, 2021
Cyber-attacks have emerged as a big threat to the world. The World Economic Forum has included cyber-attacks and data breaches in the list of top global risks in 2020. The problems associated with data breaches cannot possibly be overstated. The average data breach cost $3.86 million and that figure could rise even further in the future. While a cyber-attack can take a toll on anyone, it is particularly threatening for business enterprises.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
mention
APRIL 7, 2021
As we’ve been adjusting into the new normal, companies are increasingly aware of changing up their marketing strategies. And one such change we’ll likely see is the increasing importance of building brand authority, especially when everyone is crammed into the crowded digital space. How does brand authority differ from brand positioning? In short: brand positioning is what sets you apart from the competition—but brand authority is what raises you above the competition.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
APRIL 30, 2021
Sales enablement statistics are useful for a number of reasons. Maybe you’re new to the discipline and trying to quickly learn as much as possible. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Or maybe you’re just curious. No matter what you’re trying to accomplish, you’ve come to the right place.
Cipher
APRIL 26, 2021
For many life science companies, the FDA approval process is a long, arduous journey that spans years and requires tens of millions of dollars. The stakes are high, with groundbreaking science, fierce competition, and tight regulatory oversight rendering this a highly competitive industry.
Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.
Smart Data Collective
APRIL 28, 2021
The crypto market is booming once again. After a 2-year long bear market, prices are skyrocketing far and wide, with Bitcoin leading the charge. In November, Investopedia reported that prices of bitcoin rose 111% and they seem to be increasing even further. Bitcoin has tripled in value since it raced past its previous all-time high of $20.000. This has pushed investors, retail and institutional, into a buying frenzy.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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mention
APRIL 20, 2021
Public relations is an oft-misunderstood profession with paradoxical interpretations of the role, isn’t it? Accounting might think you’re the person that submits overpriced press releases with fluffy language. Engineering, on the other hand, sees the customer support tickets created due to all the social listening and thinks the role might be a glorified executive customer support rep with social account access.
Octopus
APRIL 19, 2021
This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is Competitor Analysis? Competitor Analysis is an evaluation of your identified. Read More. The post Competitor Analysis For Any Size Business With a Quick and Dirty Tool appeared first on Octopus Competitive Intelligence.
Crayon
APRIL 9, 2021
The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points , customers’ frustrations, competitors’ value propositions, and, of course, the product itself. Overlap aside, these two roles are considerably different — and equally important.
Cipher
APRIL 19, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall Competitive Intelligence (CI) strategy of the firm. By building a comprehensive understanding of the profiles, behaviors, and strategies of competitors, businesses can make more informed decisions and better position themselves for long
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
APRIL 21, 2021
So you want to start selling to the healthcare industry. Where should you even start? You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. You wouldn’t buy a product from someone who knew nothing about your company, would you? Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads
Smart Data Collective
APRIL 28, 2021
As technology continues to evolve, industry leaders are paving the way by using new and emerging capabilities to their advantage. For instance, mobile app development has been an important feature of the last decade. As users demand more intuitive apps and mobile friendly websites from goods and services providers, how are key industries benefiting?
mention
APRIL 20, 2021
( Lea este artículo en español ). ( Lire cet article en français ). 4.2 billion. This is the amount of social media users out there ( WeAreSocial , January 2021). In 2021, this represents about 53% of the world’s population. As a result, we see a LOT of fresh data published and shared each day online. Here’s a snapshot of the estimated amount of information circulating each minute in 2021 on Facebook, YouTube, Instagram, and Twitter.
Octopus
APRIL 15, 2021
London: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. Octopus understood they. Read More. The post Octopus Intelligence Announce a Complete Rebuild of Their Website appeared first on Octopus Competitive Intelligence.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Crayon
APRIL 14, 2021
The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it? How do you get all those people — who, on a day-to-day basis, work on an extraordinarily wide range of tasks — to focus on a common goal?
Cipher
APRIL 21, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Over the past year, much has changed. Industries have experienced tectonic shifts, customer demands have evolved rapidly, and boundless new opportunities have presented themselves. With all these changes, the need for organizations to perform competitive analysis has only been heightened.
Zoominfo
APRIL 23, 2021
ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies.
Smart Data Collective
APRIL 14, 2021
For most entrepreneurs, the best way to make money is to find ways to work smarter and not harder. While different companies, regardless of their size, have different operational processes, they share a common need for actionable insight to drive success in their business. Advancement in big data technology has made the world of business even more competitive.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
mention
APRIL 22, 2021
Congratulations on an awesome YouTube video. But, the real work begins now. In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it. But, first, let us answer a few basic questions. Why do I need to repurpose my videos? Think about it, you’ve spent a lot of time and effort to: Come up with ideas for your YouTube channel Create/shoot those videos Edit them to suit your brand/style Fill in the descriptions, tags, etc.
Octopus
APRIL 7, 2021
How Competitive Intelligence and Corporate Investigations prevented a lousy investment This article explains how Competitive Intelligence and Corporate Investigations prevented a lousy investment. Our investigations showed how an investment opportunity. The post How Competitive Intelligence and Corporate Investigations prevented a lousy investment appeared first on Octopus Competitive Intelligence.
Crayon
APRIL 16, 2021
Businesses have never been more agile than they are right now. Bringing a product to market , releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were. As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.
Cipher
APRIL 14, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy. Used effectively, a competitive analysis uncovers competitors’ strengths and weaknesses, predicts their strategies in the market, and outlines steps to take to outperform your competitive set.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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