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If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. Now more than ever, companies are growing their revenue by tracking, analyzing, and acting on their competitors’ movements. This raises an important question: How? If you were to look at all the companies that are yielding returns on their competitive intelligence investments, what commonalities would you observe?
When you’re figuring out how to analyze competitors, you quickly realize that finding data is the easy part. Even a cursory Google search for material about your competitors will reveal so much that you could end up drowning in data.
Business intelligence (BI) platforms are evolving. By adding artificial intelligence and machine learning, companies are transforming data dashboards and business analytics into more comprehensive decision support platforms. This movement toward “decision intelligence” sees its sophisticated mix of tools increasingly embedded into enterprise workflows, when and where decision-makers need them most.
Video marketing has gained a surge of popularity over the past years. Many brands have used this marketing strategy because it can generate ROI in the space of a short time. However, what makes video marketing distinct from any other marketing tactics in the first place? First, let’s take a look at the video statistics below: 78% of internet users view online videos weekly, and 55% watch online videos daily. 100% raise of online video consumption each year. 82% of internet traffic will be
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing.
The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.
The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.
No one cares about the price of your SaaS product unless they’re interested in buying it. (Or they're interested in gathering competitive intel. But we'll set that aside for now.). Prospects who visit your pricing page, in other words, are high-intent prospects — they’re aware of their pain points (to some extent) and they’re on the hunt for a solution.
No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor. There are many reasons to do so: access to deeper subject expertise, guidance on setting up the right systems and processes, or even just to get a fresh perspective on your existing M/CI process.
As more conversational AI assistants, such as Alexa and Siri , become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves many customers and prospects confused.
How Competitive Intelligence helped transform a British icon This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case. The post How Competitive Intelligence helped transform a British icon appeared first on Octopus Competitive Intelligence.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
According to a forecast by IDC and Seagate Technology, the global data sphere will grow more than fivefold in the next seven years. The total amount of new data will increase to 175 zettabytes by 2025 , up from 33 zettabytes in 2018. This ever-growing volume of information has given rise to the concept of big data. And I do not mean large amounts of information per se, but rather data that is processed at high speed and has a strong variability.
TikTok was already an important social media platform before COVID-19, but its popularity has shot way up during the pandemic. TikTok added another 12 million unique US-based visitors in March 2020 alone, and crossed the 2 billion download mark in April. Americans who were stuck at home entertained themselves watching TikTok videos, attempting TikTok challenges, and creating their own popular content.
As consumers, we often make purchases without the intention of problem-solving. But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting on behalf of companies, we seldom make purchases unless we have specific problems that need to be solved. That’s why B2B marketers need to identify their prospects’ pain points.
If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. One of our goals at Cipher has been to pull industry specific data from sources like the National Association of Insurance Commissioners ( NAIC ) into our market and competitive intelligence tool, Knowledge360 ?.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.
Competitive Intelligence showed how a major competitor was retaking market share Competitive Intelligence showed how a major competitor was retaking market share. With this case study, we. The post Competitive Intelligence showed how a major competitor was retaking market share appeared first on Octopus Competitive Intelligence.
Machine learning (ML) is an innovative tool that advances technology in every industry around the world. From the most subtle advances, like Netflix recommendations, to life-saving medical diagnostics or even writing content , machine learning facilitates it all. Due to its constant learning and evolution, the algorithms are able to adapt based on success and failure.
ArchIntel™ -. Not all open-source investigations yield positive results on the first try, in fact, at some point, it becomes apparent that some of these efforts are headed nowhere. A recent blog entry on OSINTCurio.us said that when the intelligence-gathering expedition is turning out to be a waste of time, researchers are well-advised to step back for a minute and then “RESET.”.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.
Market and competitive intelligence (M/CI) is an essential component of successful organizations. But it’s a very complex field. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals.
Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.
Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers. The post Competitive Intelligence questions to NATS Strategy Analysis and Development manager appeared first on Octopus Competitive Intelligence.
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
The term “artificial intelligence” has certainly become a buzzword that’s thrown around a lot. But behind all of the hype and pop culture references is a technological marvel with some extremely powerful capabilities, especially for B2C businesses. In essence, artificial intelligence is a field of computer science that teaches computers how to interpret data and derive answers from it.
With the conversational AI space expected to reach $15.7 billion by 2024 —up from $4.2 billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. Conversational experiences as a whole are going to continue to evolve and become more sophisticated in the coming years. Because of that, bots will also evolve to have more advanced capabilities and take on bigger and more important roles in the lives of businesses and consumers.
Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more. This year, we fielded responses from more than 1,000 CI professionals and stakeholders. Our survey was 41 questions in total, and based on the data we’ve gathered, there’s no shortage of exciting trends to discuss.
Competitive Intelligence (CI) teams can sometimes be a victim of their own success. You might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results. And then, immediately, everyone wants you to start producing reports for them.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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