Crayon
FEBRUARY 9, 2021
Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching. The role involves working with every aspect of the business in both strategic and tactical ways.
Cipher
FEBRUARY 17, 2021
In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging. No serious marketing team would dream of working without access to Big Data.
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Smart Data Collective
FEBRUARY 23, 2021
Marketers around the world are embracing data-driven marketing to drive better results from their campaigns. However, while doing so, you need to work with a lot of data and this could lead to some big data mistakes. But why use data-driven marketing in the first place? When you collect data about your audience and campaigns, you’ll be better placed to understand what works for them and what doesn’t.
mention
FEBRUARY 24, 2021
You’ve created your first handful of episodes. Spent hours crafting interviews, mixing your audio so it sounds just right, created the perfect logo, uploaded your podcast to your host , and a million other tiny little things. The time has come to press publish on your podcast, but what’s next? You probably got into podcasting to dive deep into a topic you’re passionate about, or interview interesting people to learn about their perspectives.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Alexa
FEBRUARY 7, 2021
It’s safe to say that 2020 threw some curveballs no one could’ve predicted. But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. During 2020, people craved brand connections more than ever. They wanted to know their favorite companies still cared for them during challenging times.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
FEBRUARY 17, 2021
If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
Cipher
FEBRUARY 8, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process. Once the appropriate competitor data is collected , it’s time to conduct your competitor analysis from which you will build your organizational strategies.
Smart Data Collective
FEBRUARY 4, 2021
Companies are discovering the countless benefits of using big data as they strive to keep their operations lean. Big data technology has made it a lot easier to maintain a decent profit margin as they try to keep their heads above water during a horrific economic downturn. One of the most important benefits of using big data is with expense tracking.
mention
FEBRUARY 10, 2021
All SEO strategies that were ever created served one purpose. They were developed to get the website rank higher. Content consolidation is not an exception – it is aimed at increasing the value of your content for a user, as well as for search engines. But do you really need this? How to consolidate your content right? Find all the answers below. Table of Contents: Why content consolidation is important for your SEO?
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Alexa
FEBRUARY 17, 2021
If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According to Edelman, 81% of customers agree that they need to trust a brand to do what is right to make a purchase — let alone become a repeat customer. One of the best ways to earn that trust as a brand is to leverage the power of relationship marketing.
Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018.
Crayon
FEBRUARY 4, 2021
Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult. Naturally, we find ways to do our jobs more effectively. The server learns which drink best pairs with a given entree. The account exec learns which feature best addresses a given pain point.
Cipher
FEBRUARY 22, 2021
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
FEBRUARY 3, 2021
Big data is changing the nature of the financial industry in countless ways. The market for data analytics in the banking industry alone is expected to be worth $5.4 billion by 2026. However, the impact of big data on the stock market is likely to be even greater. Automated trading software is fast changing the approach a lot of individuals take to investing.
mention
FEBRUARY 19, 2021
Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. As an agency juggling multiple clients across different industries, it can often be challenging to go above and beyond to meet their individual needs and expectations. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile.
Octopus
FEBRUARY 17, 2021
How to understand competitors by isolating the need to knows This article provides a pointers to how to understand competitors by isolating the need to knows. Knowing. The post How to understand competitors by isolating the need to knows appeared first on Octopus Competitive Intelligence.
Zoominfo
FEBRUARY 17, 2021
So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
FEBRUARY 23, 2021
In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim. Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market with a product identical to yours, they probably wouldn’t stick around for very long.
Cipher
FEBRUARY 25, 2021
Our consulting team has just finished their first major study of the year, and we are releasing it just for you!
Smart Data Collective
FEBRUARY 24, 2021
The scope of satellite big data applications has dramatically increased lately. Satellite companies offer commercial high-resolution images, and computer companies provide mighty cloud facilities to process them. Basically, while one company retrieves images, the other one ensures their computing. Spatial data helps almost in any niche of human activities.
mention
FEBRUARY 17, 2021
Although many businesses utilize different approaches to conversion optimization, the impact of COVID-19 has compounded the struggle of marketers as they attempt to cater to consumers on a psychological level in order to facilitate sales. Though categorizing consumers on a broad level can be a time and money-saving tool for a larger scale of conversions, the approach could leave some businesses exposed following the significant impact that the pandemic has had on consumer mindsets. .
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Octopus
FEBRUARY 3, 2021
What's the threat of entry within Porter's five forces model? This article asks what's the threat of entry within Porter's five forces model? It explains the entry threat, The post What’s the threat of entry within Porter’s five forces model? appeared first on Octopus Competitive Intelligence.
Zoominfo
FEBRUARY 11, 2021
There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient.
Crayon
FEBRUARY 2, 2021
A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. These matrices are fairly easy to create, or simply generate from third-party sources, and take on many different forms. What exactly does a competitive matrix look like and what are the benefits?
Cipher
FEBRUARY 24, 2021
Market and competitive Intelligence (M/CI) can be illuminating, insightful, and transformative. It can refocus your strategy and help you identify opportunities.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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