CIO
MAY 10, 2022
CIOs know they must be business leaders, but the business knowledge they must bring to the proverbial table is something of a moving target. There are, of course, the management fundamentals and the longstanding executive skills that remain constant must-haves. But there are, too, a list of topics that bubble up and dominate based on current trends and present-day realities.
Crayon
MAY 2, 2022
Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce.
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Cipher
MAY 17, 2022
As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace. In practice, it’s impossible to effectively source, process, and analyze this data to produce meaningful insights without software.
mention
MAY 13, 2022
A well-executed call to action (CTA) is a key element of effective digital marketing. It compels viewers to take action and is the gateway to acquiring leads and converting them to potential customers. It’s the driving force behind lead generation , and it can make or break your sales funnel. Just a simple thing such as using a button instead of text boosts conversion rate by up to 45% , speaking volumes about why CTAs are a critical part of any marketing campaign, and without them, you’re
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
MAY 19, 2022
Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
MAY 4, 2022
Ceridian SVP and CIO Carrie Rasmussen got a 7% bump in her IT budget for 2022, with her company’s growth, its ongoing digitalization drive, and security mindfulness driving the boost. More specifically, Rasmussen is boosting her spend on cybersecurity to help manage risk, a key element for enabling Ceridian’s planned global expansion. Some of the extra funds are paying for work to consolidate applications and services, a move Rasmussen classifies as an efficiency play “that will free up money to
Crayon
MAY 24, 2022
We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Sales. Customer Success. Product managers. Product marketers. Content marketers. Recruiters. Executive leaders.
FedSavvy
MAY 24, 2022
We last looked at Deloitte in January 2020 to gain insight into the Government & Public Services (GPS) practice, including its major wins and customer portfolio. Deloitte’s GPS business has experienced changes in its U.S. Government customer portfolio balance over the last two years. In 2020, Deloitte’s customer portfolio was led by the IRS, U.S.
mention
MAY 25, 2022
As a marketer or business owner, would you like to acquire free backlinks, increase user time spent on a page, and get brand exposure on social media through social media sharing? If so, infographics are a great tool for you and your business. Infographics are not a new concept and a lot of brands similar to yours are already using them in their marketing strategy.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
MAY 16, 2022
Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. Werner H Kunz of the University of Massachusetts Boston and some of his colleagues addressed this in their paper Customer Engagement in a Big Data World.
Zoominfo
MAY 31, 2022
Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches. The catch? Without a strong data foundation, even the most well-thought-out ABM playbook will fail.
Chris Webb BI
MAY 22, 2022
If you have sensitive data in your Power BI dataset you may need to stop some users seeing the data in certain columns or measures. There is only one way to achieve this: you have to use Object Level Security (OLS) in your dataset. It’s not enough to exclude those measures or columns from your reports or to hide them, because there will always be ways for enterprising users to see data they shouldn’t be allowed to see.
Crayon
MAY 31, 2022
In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at his two previous companies, Geoff arrived at Mend and began making moves to implement a competitive intelligence process, choosing the best CI platform for the job was a no-brainer.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Intelligence Node
MAY 31, 2022
The Need for Accurate Product Matching in Digital Retail According to a Statista report, eCommerce will account for an estimated 21% of retail sales worldwide in 2022 up from 10%.
mention
MAY 11, 2022
You put a lot of effort into your social media campaigns. But, how would you know if it’s working? Well, you could try measuring your social media Return on Investment (ROI). But how will you measure social media ROI? Isn’t it too much work? Don’t worry. We will make it easier for you. This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns.
Smart Data Collective
MAY 22, 2022
Human-operated ransomware attacks have threat actors using certain methods to get into your devices. They depend on hands-on-keyboard activities to get into your network. AI can protect you in the event of these and other attacks. Since the decisions are data-driven, you have a lower likelihood of falling victim to attacks. The decisions are based on extensive experimentation and research to improve effectiveness without altering customer experience.
Zoominfo
MAY 25, 2022
When lawmakers in the United Kingdom adopted the General Data Protection Regulation (GDPR) in 2018, the global privacy and compliance landscape experienced a monumental shift. At that time, most organizations around the world enacted changes to bolster their own privacy practices and ensure compliance with what was considered the new gold standard for privacy regulations.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Netbasequid
MAY 25, 2022
Market data refers to all the intel available explaining the demand and supply of products and services within a business category. On the surface, this “data” includes information on the types of products and services available, how many are sold to/by the number of businesses operating in the market, and the size of the customer base. But below the surface, there is so much more data available – and so much opportunity.
Crayon
MAY 18, 2022
To create a competitive culture is to convince your colleagues that competitive intelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What does that mean? It means getting everyone in your organization to think more broadly and more strategically, routinely asking—what other options do our customers have? Obsession is not the goal; knowledge is the goal.
Intelligence Node
MAY 10, 2022
Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses.
mention
MAY 18, 2022
All blogs, social media profiles , and websites use visuals to bring out the best in their content. A majority of content creators use stock images if they can’t hire a photographer, but if you’ve never used them before, you may not know how to navigate the legality of their use. . Legality is one thing. Choosing the best quality photos for your brand is another.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
MAY 13, 2022
Did you know that global companies are projected to spend nearly $1.6 trillion on AI by 2030 ? The demand for AI services is growing due to the many powerful benefits it offers. Various applications, from web-based smart assistants to self-driving cars and house-cleaning robots, run with the help of artificial intelligence (AI). With the growth of business data, it is no longer surprising that AI has penetrated data analytics and business insight tools.
Zoominfo
MAY 25, 2022
Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more.
Timo Elliot
MAY 27, 2022
I was at the Gartner Data & Analytics conference in London a couple of weeks ago and I’d like to share some thoughts on what I think was interesting, and what I think I learned…. First, data is by default, and by definition, a liability , because it costs money and has risks associated with it. To turn data into an asset , you actually have to do something with it and drive the business.
Crayon
MAY 10, 2022
May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast !
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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