September, 2020

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Knowledge360 Case Study: How We Uncovered a Competitor's Pricing

Cipher

We are constantly and consistently publishing content about how to use competitive intelligence to improve strategy, and how monitoring is an incredibly important part of that strategy.

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How Leading Businesses Organize and Make Sense of Data

Smart Data Collective

Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data. With so much emphasis on collecting and accessing data, it’s easy to become so paralyzed by information that you fail to do anything with it.

Business 362
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How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their comp

Marketing 264
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Guidelines for Assessing Competitor Capabilities

FedSavvy

Understanding a competitor’s potential to win a contract, a business must identify and assess their competitors’ capabilities, which includes a range of people, tools, processes and past performance. . A business’ assessment of a competitor’s capabilities must be intellectually honest. How do we realize such analysis? Consider the following guidelines when assessing the threats posed by a competitor: Categorize and analyze.

Win 130
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Retail Guide To Selling To The 2020 Online Shopper

Intelligence Node

The year 2020 has been a rollercoaster ride for retailers, with the COVID-19 pandemic disrupting global businesses and pushing economies into recession, tit-for-tat tariffs, growing counterfeit market and the accelerated adoption of e-commerce shopping. The onset of the pandemic resulted in the enforcement of home quarantines and lockdowns across countries, coaxing people to order online, […].

Retail 104

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Crayon Intel vs. Knowledge360 vs. Kompyte Competitor Analysis Software

Cipher

Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place. We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.

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How Big Data Impacts The Finance And Banking Industries

Smart Data Collective

Nowadays, terms like ‘Data Analytics,’ ‘Data Visualization,’ and ‘Big Data’ have become quite popular. These terms are fundamentally tied predominantly to matters involving digital transformation as well as growth in companies. In this modern age, each business entity is driven by data. Data analytics are now very crucial whenever there is a decision-making process involved.

Finance 356
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How To Use Sales Dialers To Close Deals Faster

Zoominfo

Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone. While dialing a list of phone numbers might not sound that complicated, it’s a lot more nuanced than just going down an alphabetized list of names. You might not think that automatic sales dialers have that much to offer you.

Sales 264
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KBR Government Solutions: The Update and Continued Transformation

FedSavvy

This is a blog to follow-up from our May 2019 blog on KBR’s U.S. Government business. In May 2019, KBR rebranded their U.S. based government services business as “KBR Government Solutions” after retiring the very short lived KBRwyle brand Also changing in KBR’s business is their announcement moving three-segment business model to a two-segment model, effectively dropping the energy business to focus on the Government Solutions and Technology Solutions segments.

Win 130
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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The Tech Effect: What All Retailers Can Learn From Beauty Brands

Intelligence Node

This article was first published on Forbes on Apr 23, 2020, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. Recent retail news depicts a tale of two distinct fates: stores that are prospering, and those that are barely hanging on. 2019 was a tumultuous year […]. The post The Tech Effect: What All Retailers Can Learn From Beauty Brands appeared first on Blog.

Retail 104
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11 Competitor KPIs Every Brand Should Track – Part 1

Data Hut

As a retailer, your journey moves only in the direction of growth. That is why you are always chasing goals. As soon as you accomplish one goal, you make another and set your best foot forward. You can have several purposes, such as increasing ROI, lead generation, or increase website traffic. But how do you understand how close you have come to these goals?

KPI 98
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Competitive Intelligence Software Comparison: Crayon vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

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How Cryptocurrency Is Benefiting From Big Data Analytics

Smart Data Collective

The concept of cryptocurrency is still foreign to so many in the United States and around the world. There is a lot more mass appeal of cryptocurrencies like Bitcoin, Litecoin, and others. Generally speaking, though, they are still mysterious in the eyes of the common individual. In the cryptocurrency market, we are starting to see the emergency and convergence of crypto and big data analytics.

Startups 354
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Ways To Optimize Your Sales Prospecting Workflow

Zoominfo

You know those YouTube rabbit holes you go down? Twenty videos later you look up to see that hours have passed you by? Prospecting can feel pretty similar. Having more strategic workflows in place can ensure you’re spending your time on the right things without going too far off track. Let’s learn more. What is a prospecting workflow? Prospecting workflows are established so that sales reps don’t spend their whole day looking for prospects.

Sales 264
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Finding Minimum Date and Maximum Date Across All Tables in Power Query in Power BI and Excel

BI Insight

When we talk about data analysis in Power BI, creating a Date table is inevitable. There are different methods to create a Date table either in DAX or in Power Query. In DAX you my use either CALENDAR() function or CALENDARAUTO() function to create the Date table. In Power Query you may use a combination of List.Dates(), #date() and #duration() functions.

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How to Turn One Piece of Content into Multiple for SEO

Moz

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective.

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Lex Mundi selects Vable as technology partner

Vable

Vable provides a bespoke current awareness and news monitoring service to Lex Mundi members. London, UK and Houston, TX (1 October 2020) – Today, Lex Mundi has announced that they have selected Vable as their technology partner to deliver a current awareness & news monitoring service to clients, prospective clients, and 22000+ lawyers within the Lex Mundi network of 150+ member law firms.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Using FactSet for Competitor Analysis | Cipher

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy. Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes.

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Cloud Servers Are Fundamentally Rewriting The Rules Of Data Storage

Smart Data Collective

The market for cloud computing is growing at an insane pace. One analysis shows that it is likely to reach $761 billion by 2027. You might be surprised to know how much of a role it will play in the future of modern business. If it hadn’t been for massive advances in modern technology, the world would have been a completely different platform for modern businesses.

Retail 345
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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging.

Sales 262
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Social Insights Reveal New Consumer Truths About Dads

Infegy

Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies. But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Create 10x Content — Best of Whiteboard Friday

Moz

Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab!

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How to easily regain control of your Beast Modes

Domo

In an age when it’s imperative to work smarter not harder, it helps to have tools that enable us to be more efficient. That’s the inspiration behind Beast Mode Manager , a new tool designed to make life easier for anyone who uses Beast Modes in Domo. A Beast Mode helps you create calculated fields based on other fields that already exist in your Domo DataSets, and gives you the ability to view calculated fields across all your DataSets, all in one place—something no other tool has the power to d

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How to Create a Recurring CI Deliverable

Cipher

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. This is a post by Guest Author Carrie Grahn of American Family Insurance. The following article has been adapted from a webinar presentation given to members of the Society of Insurance Research, the full webinar is available in the member portal.

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7 Ways To Prevent Data Breaches With Technology And Training

Smart Data Collective

There is a common misconception prevalent amongst businesses that cyberattacks , and data breaches only target large scale enterprises. This is not true as almost half of the cyberattacks target small to midsize businesses. This misconception prevents businesses from taking data breaches and cybersecurity attacks seriously. They not only ignore it but also do nothing to protect themselves from it.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu