Crayon
APRIL 20, 2022
According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example, grocery products fail at a rate of 70-80%— but think about it : When you launch a new product, generally, your odds of success are 25 to 1. If casinos offered those kinds of odds, they'd go out of business overnight.
CIO
APRIL 15, 2022
In 2017, The Economist declared that data, rather than oil, had become the world’s most valuable resource. The refrain has been repeated ever since. Organizations across every industry have been and continue to invest heavily in data and analytics. But like oil, data and analytics have their dark side. According to CIO’s State of the CIO 2022 report, 35% of IT leaders say that data and business analytics will drive the most IT investment at their organization this year.
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Cipher
APRIL 21, 2022
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market. Regardless, a business plan acts as a map, helping your organization move forwards with a clear path.
mention
APRIL 29, 2022
Social media has become a massive part of our lives. Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too. The best way to do so is by creating engaging content. In this post, we’ll share expert tips from renowned marketing professionals on crafting social media content that appeals to the masses and drives business for you.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Smart Data Collective
APRIL 20, 2022
Errors in data entry might have serious effects if they are not discovered quickly. Human mistake is the most common cause of data entry errors. Since typical data entry errors may be minimized with the right steps, there are numerous data lineage tool strategies that a corporation can follow. The steps organizations can take to reduce mistakes in their firm for a smooth process of business activities will be discussed in this blog.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
APRIL 11, 2022
In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.
CIO
APRIL 22, 2022
What is data science? Data science is a method for gleaning insights from structured and unstructured data using approaches ranging from statistical analysis to machine learning. For most organizations, it is employed to transform data into value in the form of improved revenue, reduced costs, business agility, improved customer experience, the development of new products, and the like.
mention
APRIL 20, 2022
You must have heard this saying of the famous American designer Marc Ecko saying, “ You too are a brand. Whether you know it or not. Whether you like it or not!” And if you still think personal branding is an oxymoron, especially in this internet era, you couldn’t be more wrong. What Marc Ecko says about branding is completely apt not just for direct sellers but for B2B sellers as well as B2B professionals.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
APRIL 25, 2022
A lot of factors go into building a business, but online reputation is a huge part of it. A lot of organizations don’t recognize the role that AI technology can play when it comes to business management, improving customer relationships and managing your business’s online profile. Customers tend to Google an organization prior to engaging with their services.
Tinuiti
APRIL 7, 2022
Appoints Tinuiti as its strategic paid media partner to reimagine and expand its full-funnel digital footprint NEW YORK, NY – April 7, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced that it has been named PacSun’s Paid Media Agency of […]
Crayon
APRIL 12, 2022
It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps.
CIO
APRIL 12, 2022
Every profession has its own collection of abbreviations, acronyms, catchphrases, and jargon that serve as shorthand for their techniques and tools. IT is no different. Yet, unlike other disciplines, the language of IT tends to spill out across the enterprise and society itself. There are ads praising cloud computing and data-driven decision-making.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ?? Related: Types of market research (examples + tips).
mention
APRIL 13, 2022
Not all marketing goals are created equal. Some goals produce the desired results, while others only stay on paper. That explains why 90% of businesses fail to meet their strategic goals. The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape.
Smart Data Collective
APRIL 7, 2022
Data visualization has become a major part of life for those looking to make use of the large swathes of data available in the modern world. As important as this data is, understanding and making use of that data is even more important. That’s where data visualization comes in. Data visualization is, to put it simply, converting hard data and lists of numbers or facts, into an easier to comprehend form.
Intelligence Node
APRIL 13, 2022
The Digital Shopper & the Evolving Retail Landscape How has retail changed in the past few years? While there are multiple right answers to this question, the most obvious one. The post Leveraging Digital Buying Signals for Retail Success appeared first on Blog.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
APRIL 25, 2022
Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives. At times it seemed scary and unwarranted, but other times it was exactly what we needed.
CIO
APRIL 12, 2022
Everest Group’s annual ranking of the top IT service providers saw some movement this year compared to last, but one thing that remained unchanged was Accenture’s place at the top of the list. In fact, it was the sixth year in a row that the $50.5 billion firm was recognized as the overall leading service provider of the year. “Knocking Accenture down a peg or two is easily the biggest challenge for other players in the industry,” says Abhishek Singh, partner with Everest Group.
Cipher
APRIL 26, 2022
Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI). We’ll peel back the curtain and show you how the world’s leading CI practitioners are using Knowledge360 ? to deliver high-quality competitive intelligence across their organizations.
mention
APRIL 15, 2022
It is a known fact that every brand wants a strong representation in the market. To do so, they rely on effective branding techniques to grab the eyes of prospective customers. And understandably too, as it has now become a necessity due to the stiff competition in the market. Businesses that are better at positioning and presenting their services/products professionally get more traction from their audience, which allows their digital footprint to grow in the targeted market.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
APRIL 11, 2022
Artificial intelligence technology has been instrumental in driving many important changes in our daily lives. We use a ton of online tools and mobile apps that rely heavily on AI technology. How important has AI been in transforming mobile apps and online tools? One study from Gartner found that it increased 270% between 2015 and 2019. Online time tracking apps are among those that use AI technology to improve the customer experience and offer the best service.
Intelligence Node
APRIL 25, 2022
What is Quick Commerce? Quick commerce is the next stage of eCommerce and is all about speedy delivery ( within less than an hour) of products and services to consumers. The post Paving the Way for Instant Delivery with Quick Commerce appeared first on Blog.
Crayon
APRIL 8, 2022
I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close….
CIO
APRIL 22, 2022
Behind every successful IT project, you’ll find a highly skilled project manager. From hardware and software upgrades to ongoing security patches, to application development and the rollout of software itself, project managers keep your teams on task and productive. Almost any IT pro can benefit from adding a project management certification to their list of IT credentials, showing you have the know-how to plan, schedule, budget, execute, deliver, and report on IT initiatives.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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