CIO

APRIL 15, 2022

In 2017, The Economist declared that data, rather than oil, had become the world’s most valuable resource. The refrain has been repeated ever since. Organizations across every industry have been and continue to invest heavily in data and analytics. But like oil, data and analytics have their dark side. According to CIO’s State of the CIO 2022 report, 35% of IT leaders say that data and business analytics will drive the most IT investment at their organization this year.

Algorithm 909

Algorithm Hospitals Retail Predictive Analytics 909

Crayon

APRIL 20, 2022

According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example, grocery products fail at a rate of 70-80%— but think about it : When you launch a new product, generally, your odds of success are 25 to 1. If casinos offered those kinds of odds, they'd go out of business overnight.

Business 792

Business IT Marketing Marketing 792

Cipher

APRIL 21, 2022

If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market. Regardless, a business plan acts as a map, helping your organization move forwards with a clear path.

Market Research 505

Market Research Marketing Research Research Marketing 505

mention

APRIL 27, 2022

Adopting a CRM system for your business comes with several benefits, but you need to choose the right one to get the most out of this tool. However, that can be difficult when there are so many options on the market, from well-known brands to up-and-coming software solutions. Picking the right CRM solution from the beginning requires a lot of time, patience, and extra study, especially if you don’t know where to start.

Startups 362

Startups Data Mining Sales Management 362

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Smart Data Collective

APRIL 20, 2022

Errors in data entry might have serious effects if they are not discovered quickly. Human mistake is the most common cause of data entry errors. Since typical data entry errors may be minimized with the right steps, there are numerous data lineage tool strategies that a corporation can follow. The steps organizations can take to reduce mistakes in their firm for a smooth process of business activities will be discussed in this blog.

Profiling 343

Profiling Data Analysis Analysis Security 343

CIO

APRIL 12, 2022

Everest Group’s annual ranking of the top IT service providers saw some movement this year compared to last, but one thing that remained unchanged was Accenture’s place at the top of the list. In fact, it was the sixth year in a row that the $50.5 billion firm was recognized as the overall leading service provider of the year. “Knocking Accenture down a peg or two is easily the biggest challenge for other players in the industry,” says Abhishek Singh, partner with Everest Group.

IT 828

IT Banking Market Segmentation Competitive Positioning 828

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ?? Related: Types of market research (examples + tips).

Competitive Intelligence 482

Competitive Intelligence Market Research Marketing Research Research 482

mention

APRIL 29, 2022

Social media has become a massive part of our lives. Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too. The best way to do so is by creating engaging content. In this post, we’ll share expert tips from renowned marketing professionals on crafting social media content that appeals to the masses and drives business for you.

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Matrix Profiling Briefing Entertainment 355

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Competitive

Smart Data Collective

APRIL 25, 2022

A lot of factors go into building a business, but online reputation is a huge part of it. A lot of organizations don’t recognize the role that AI technology can play when it comes to business management, improving customer relationships and managing your business’s online profile. Customers tend to Google an organization prior to engaging with their services.

Profiling 341

Profiling Intelligence Intelligence Management 341

Tinuiti

APRIL 7, 2022

Appoints Tinuiti as its strategic paid media partner to reimagine and expand its full-funnel digital footprint NEW YORK, NY – April 7, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced that it has been named PacSun’s Paid Media Agency of […]

Marketing 264

Marketing Marketing IT 264

CIO

APRIL 22, 2022

Behind every successful IT project, you’ll find a highly skilled project manager. From hardware and software upgrades to ongoing security patches, to application development and the rollout of software itself, project managers keep your teams on task and productive. Almost any IT pro can benefit from adding a project management certification to their list of IT credentials, showing you have the know-how to plan, schedule, budget, execute, deliver, and report on IT initiatives.

Management 697

Management Education Knowledge Alliance 697

Crayon

APRIL 25, 2022

Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives. At times it seemed scary and unwarranted, but other times it was exactly what we needed.

Travel 616

Travel IT 616

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Cipher

APRIL 26, 2022

Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI). We’ll peel back the curtain and show you how the world’s leading CI practitioners are using Knowledge360 ? to deliver high-quality competitive intelligence across their organizations.

Competitive Intelligence 449

Competitive Intelligence Competitive Intelligence Intelligence 449

mention

APRIL 20, 2022

You must have heard this saying of the famous American designer Marc Ecko saying, “ You too are a brand. Whether you know it or not. Whether you like it or not!” And if you still think personal branding is an oxymoron, especially in this internet era, you couldn’t be more wrong. What Marc Ecko says about branding is completely apt not just for direct sellers but for B2B sellers as well as B2B professionals.

Profiling 338

Profiling Knowledge Loss Gaming 338

Smart Data Collective

APRIL 7, 2022

Data visualization has become a major part of life for those looking to make use of the large swathes of data available in the modern world. As important as this data is, understanding and making use of that data is even more important. That’s where data visualization comes in. Data visualization is, to put it simply, converting hard data and lists of numbers or facts, into an easier to comprehend form.

Alliance 338

Alliance Sports Globalization Information 338

Intelligence Node

APRIL 13, 2022

The Digital Shopper & the Evolving Retail Landscape How has retail changed in the past few years? While there are multiple right answers to this question, the most obvious one. The post Leveraging Digital Buying Signals for Retail Success appeared first on Blog.

Retail 197

Retail Business 197

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

CIO

APRIL 5, 2022

Stay up-to-date with the latest UK CIO and senior IT executive appointments with our revamped and relaunched UK Movers & Shakers noticeboard. The world of the UK CIO is a dynamic one. It’s not unusual to find tech leaders seeking new and challenging roles to which they can bring their experience and digital transformation vision to fruition. Here, we bring you all the relevant announcements from the movers and shakers of the CIO UK community.

Pharmaceutical 636

Pharmaceutical IT Technology Technology 636

Crayon

APRIL 12, 2022

It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps.

Win 617

Win Loss Competitive Marketing 617

Cipher

APRIL 19, 2022

Competitor Analysis 483

Competitor Analysis Analysis 483

mention

APRIL 13, 2022

Not all marketing goals are created equal. Some goals produce the desired results, while others only stay on paper. That explains why 90% of businesses fail to meet their strategic goals. The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape.

Marketing 331

Marketing Marketing Copywrite Sales 331

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

APRIL 11, 2022

Artificial intelligence technology has been instrumental in driving many important changes in our daily lives. We use a ton of online tools and mobile apps that rely heavily on AI technology. How important has AI been in transforming mobile apps and online tools? One study from Gartner found that it increased 270% between 2015 and 2019. Online time tracking apps are among those that use AI technology to improve the customer experience and offer the best service.

Algorithm 330

Algorithm Intelligence Intelligence Technology 330

Intelligence Node

APRIL 25, 2022

What is Quick Commerce? Quick commerce is the next stage of eCommerce and is all about speedy delivery ( within less than an hour) of products and services to consumers. The post Paving the Way for Instant Delivery with Quick Commerce appeared first on Blog.

Commerce 193

Commerce 193

Zoominfo

APRIL 29, 2022

While the idea of getting a text from a sales professional may seem a little out of the ordinary, the rise of remote and hybrid work means sales reps are turning to text messaging more than ever. And, as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility.

Sales 130

Sales IT Business 130

Crayon

APRIL 6, 2022

Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed. Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade.

Competitive Intelligence 615

Competitive Intelligence Competitive Intelligence Intelligence 615

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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