Crayon
AUGUST 11, 2021
There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread usage across nearly every industry. Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community.
Cipher
AUGUST 9, 2021
Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage. Over time, these competitive advantages help organizations to outperform their competitors, translating to continued growth and superior financial returns.
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CIO
AUGUST 19, 2021
The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis. The organization describes CBAP as a credential that “recognizes seasoned BA professionals who have over five years of practical business analysis work experience.
Smart Data Collective
AUGUST 25, 2021
Artificial intelligence is one of the fastest-growing technologies. It grew 270% in just four years since more companies started noticing its benefits and adopted this technology. eCommerce businesses are no exception. Over 50 percent of them use AI for various purposes, like creating personalized services and automation. This article will share the basic concept of AI, including its definition, types, and current trends.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
mention
AUGUST 11, 2021
Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
AUGUST 27, 2021
As your market saturates, connecting with your target audience becomes increasingly difficult. With each new competitor that pops up, you have to work that much harder to say something unique—something that differentiates your company's product from its alternatives. This is true no matter what promotional channel you're using. Whether you're writing an email, revising your website copy, or creating a customer case study, ask yourself: "In the eyes of a prospect, is this unique, memorable, and c
Cipher
AUGUST 11, 2021
Porter’s Five Forces Framework was first published in the Harvard Business Review in 1979 by famed academic Michael Porter, and has come to be renowned as a seminal management framework. Since then, the framework has become one of the most referenced models in the world of competitive strategy and remains popular today, more than 40 years later.
CIO
AUGUST 11, 2021
Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence.
Smart Data Collective
AUGUST 31, 2021
Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Data analytics tools have been especially useful with PPC marketing , media buying and other forms of paid traffic.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
mention
AUGUST 25, 2021
Community management is one of the hottest topics in the marketing industry. However, businesses, mainly medium and large ones, struggle to scale and automate day to day activities and, most importantly, maintaining community growth. Social media community management is about interacting with your customers in a way that fosters loyalty and advocacy.
Zoominfo
AUGUST 16, 2021
The sales and marketing landscape has changed dramatically over the last year. At least 25% of you are reading this article from your smartphone—on the go or from your home office. You’re selling from your home office, too. With hybrid or fully remote models now the norm for you and your customers, the need to stay “mobile” and flexible is more imperative than ever.
Crayon
AUGUST 23, 2021
Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.
Cipher
AUGUST 30, 2021
Every organization should take steps to build a comprehensive competitive strategy. Without one, an organization can easily find itself falling behind competitors, bleeding customers, and ultimately, limping towards failure. But with a robust competitive strategy, organizations can make smart investments in building core competencies that create a defensible market position.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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CIO
AUGUST 13, 2021
If you’re interested in data and how it relates to business processes, a career as a business analyst (BA) might be for you. Business analysis will enable you to spend your days burrowing into numbers and emerging with nuggets of insight. You will need to really know your data to succeed. But as experienced business analysts will tell you, there’s much more to it than that.
Smart Data Collective
AUGUST 5, 2021
Collecting, processing, and carrying out analysis on streaming data , in industries such as ad-tech involves intense data engineering. The data generated daily is huge (100s of GB data) and requires a significant processing time to process the data for subsequent steps. Another challenge is the joining of datasets to derive insights. Each process on average has more than 10 datasets and an equal number of joins with multiple keys.
mention
AUGUST 18, 2021
If you’ve been on YouTube for at least a year now, then you might have heard — or in fact, not heard — that Google has completely severed the connection between YouTube and Google Analytics as of February this year. What this means is that businesses who were previously tracking their YouTube analytics and data on Google Analytics can now no longer see their channel data appear on the platform.
Zoominfo
AUGUST 2, 2021
As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
AUGUST 20, 2021
We talk a lot about branding and messaging on the Crayon blog. Specifically, we’re interested in how companies can leverage messaging to position themselves as unique, best-in-class players in their verticals. Why? Because that’s one of the core challenges we seek to attack with competitive intelligence every single day. It would be easy enough to say there are 3-5 pillars that all companies need to reconcile in order to understand who they are.
Cipher
AUGUST 2, 2021
Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before.
Intelligence Node
AUGUST 17, 2021
How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything. Table of Contents Premium pricing: A game of perception First, tap […]. The post Premium Pricing: The Ins & Outs of a Successful Brand Strategy appeared first on Blog.
Smart Data Collective
AUGUST 16, 2021
Managing data is a challenge. It’s not hard to collect data, but most companies collect data in disparate locations and across multiple applications that don’t talk to each other. With this model, multiple reports are required to crunch data from multiple sources. That requires manually entering data into yet another application to generate a final report.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Primary Intelligence
AUGUST 5, 2021
Traditional win loss analysis is dead. We’re sorry, but it is. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. Traditional win loss analysis is classified as a program conducted in-house or with a third party, typically in partnership with members of the marketing team who are also focused on other objectives.
Zoominfo
AUGUST 11, 2021
No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. It helps you forecast revenue and business growth and provides insight to drive new initiatives. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads.
Crayon
AUGUST 18, 2021
No matter how experienced you are as a product marketer, one aspect of the role that’s often a challenge is properly conveying the difference between features and benefits. You yourself may see the dividing line very clearly—it’s getting others up to speed that causes friction. And when it comes to creating messaging that speaks to features and benefits, it’s important to know how to speak to each, when to speak to each, and what specific nuances make these closely related aspects of your produc
Cipher
AUGUST 18, 2021
It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation. A competitive strategy dictates how an organization can build a competitive advantage over competitors, and in turn create a superior market position that enables them to perform better in the long term.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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