December, 2021

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A CI Pro's Guide to Helping Content Teams Thrive In 2022

Crayon

Blogs. E-books. White papers. Reports. The list goes on and on.

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Recapping the Society of Insurance Research Annual Conference 2021

Cipher

This fall, the Society of Insurance Research (SIR) hosted their 51st annual conference, bringing together leaders from across the insurance industry. And as we approach winter, we’re still making our way through all the valuable content presented at the conference. The conferences co-chairs Neelam Paharia with Allstate and Lori Schoenberger with Amerisure did a fantastic job curating an agenda that delivered.

Research 537
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How to Conduct a Brand Visual Audit of Your Website

mention

Fine feathers make fine birds , says an old proverb, and it applies to many more aspects than a human look. Just think about your website – it’s like a business card. You want your potential clients to perceive it as neat, well-organized, and elegant. The impression that the website makes may greatly influence their decision to buy your product or use your services.

SWOT 358
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How To Use Data For Smarter Business Decisions

Smart Data Collective

Big data technology has become an invaluable asset to so many organizations around the world. There are a lot of benefits of utilizing data technology, such as improving financial reporting, forecasting marketing trends and efficient human resource allocation. It is crucial to business growth , as companies transition to more digital business models.

Business 351
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Dyson’s AI Success Story: A New DTC Playbook for Consumer Brands

Intelligence Node

Key Lessons from Dyson to Boost Your Direct-To-Consumer Retail Growth Content Summary : Why Dyson’s DTC Strategy Works Take Back Control of Your Brand’s Online Presence How Digitally Advanced Brands Use AI as a Differentiation Strategy How to be a DTC Trailblazer in 2022 Futureproof your Digital Growth with Dyson’s Data Best Practices The strongest […].

Retail 196

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Product Marketing Spotlight Series: Elizabeth Brophy

Crayon

Marketing 617
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Getting Started with Knowledge360®

Cipher

If you’re in the process of evaluating different Market and Competitive Intelligence (M/CI) platforms, two of the most important variables to consider are what your implementation and rollout processes will involve. CI platforms are complex, and without the right guidance, you risk delaying the benefits of your new software and possibly the reputation of your CI team.

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15 Examples of Creative B2B Content Marketing Done Right

mention

It’s hard to be original. The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. It is understandable. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity.

Marketing 351
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Startups Must Take Advantage of Big Data to Gain a Competitive Edge

Smart Data Collective

Startups need to take advantage of the latest technology in order to remain competitive. Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge. The success of your startup might depend on your ability to use big data to your full advantage. But you have to know how to do so effectively.

Startups 346
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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6 Tech Strategies to Optimize Your Recruitment Funnel

Zoominfo

The COVID-19 pandemic hit recruitment and hiring professionals with a massive one-two punch of disruption. Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. Human resources professionals now rank recruiting and hiring as top concerns , and they are embracing new recruiting technology to meet those demands — tools that may become permanent parts of the HR toolbox.

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Competitor Highlight: Sev1Tech

FedSavvy

You may have noticed Sev1Tech ’s recent M&A fueled evolution in utilizing funding from private equity owners. This blog provides a short overview into the Sev1Tech’s latest key hires, acquisitions, and new customer footprint. Founded in 2010, Sev1Tech began as a data center consolidation and relocation consulting firm. The business has greatly expanded its offering to include providing enterprise IT, cyber security, cloud services, engineering, C5ISR, fielding, training, and program support

Capital 130
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Positioning vs. Messaging: An Easy Guide

Crayon

We’ve all found ourselves lured by the siren song of some irresistible silver bullet.

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Are You Using Email to Manage Third Party CI Vendors?

Cipher

For decades, email has been central to the way we work and communicate. Professionals all over the world use email to share updates, schedule meetings, consume information, and much, much more. It’s no stretch to say that for many of us, working without using email would be close to impossible.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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The Importance of Video Content in Days of Uncertainty

mention

Whatever misgivings people had about video content integrations in our daily lives before the pandemic, we can safely say they are long gone now. As many of us were compelled to find out, video content can help simplify and improve our lives in many ways. Not just as a welcome source of entertainment and distraction, but also a powerful tool to facilitate our work, learning, and even the way we communicate and relate to one another.

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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. The e-commerce sector has been one of the most affected by major advances in data technology. Smart e-commerce entrepreneurs are utilizing big data to address many of the problems they are facing.

Commerce 346
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What’s New at ZoomInfo: Buying Committees, Email Templates, Candidate Filters

Zoominfo

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.

Sales 130
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Are We There Yet? …Composite Models Using DirectQuery Over Power BI Datasets

Paul Turnley

Last year I wrote this post about the new composite model feature in Power BI that enables datasets to be chained together using a featured called “DirectQuery for PBI Datasets and AS“ The prospect of creating a data model that virtually layers existing data models together without having to repeat the design, sounds like nothing … Continue reading →

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Check Website Ranking--For Any Point in Time

SpyFu

Google's tools are helpful for checking current rankings on your own site, but if you want more options--including past website rankings--that's where 3rd party tools come in. That's especially true for competitive research or market research, because Google won't help you find much on other people's sites. Here's how to get past all of that. You can check a website's ranking by searching it in SpyFu.

Loss 111
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Breaking Down the Pricing Models of CI Software

Cipher

If you’re in the process of selecting the right Competitive Intelligence (CI) software for your organization, you know there are many variables to consider. You’ll need to think through how easy the software will be to implement in your organization, the benefits the technology can offer your team, and the data sources you can leverage to generate insights.

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4 Unskippable Social Rituals for Remote Teams

mention

Remote work has thrown up a lot of new challenges for teams. Before, office life was dominated by connecting in person and being physically present. This enabled work to get done and allowed an easy pathway to socialize. A coffee chat here, team lunch there, after-work drinks, and a host of activities can be efficiently planned as most people share a common factor – the office.

Gaming 262
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Python for Business: Optimize Pre-Processing Data for Decision-Making

Smart Data Collective

The rise of machine learning and the use of Artificial Intelligence gradually increases the requirement of data processing. That’s because the machine learning projects go through and process a lot of data, and that data should come in the specified format to make it easier for the AI to catch and process. Likewise, Python is a popular name in the data preprocessing world because of its ability to process the functionalities in different ways.

Business 344
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. But too many campaigns are still using an approach that treats all visitors the same.

Marketing 130
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Engage3: A Year in Review

Engage3

2021 has been a crazy year in the world of Retail pricing. As we write this, our inflation tracker is showing Year-Over-Year price increases of nearly 10%, promotion frequency declines of over 5% and promotion depth of discount reductions well over 10%. Despite the turbulent environment, 2021 was a year of unprecedented growth for Engage3. We are incredibly proud of how our team grew, adapted, and supported our partners to track and optimize their Price Image.

Retail 105
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WINK, INC. NAMES NEW PRESIDENT

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. . WINK, INC. NAMES NEW PRESIDENT. Victoria Grossman takes the helm at Wink, Inc. . Des Moines, Iowa. December 2, 2021 – Wink, Inc., the competitive intelligence firm specialized in providing life insurance and annuity product data to the industry, today announced Victoria L. Grossman has been named the President of Wink, Inc. effective immediately.

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The State of Competitive Intelligence: Q3 2021

Cipher

Welcome to the State of Competitive Intelligence Update, a quarterly report from the team at Cipher. Today, we’re discussing the latest insights from the world of Market and Competitive Intelligence (M/CI), and sharing how leading organizations around the world are using the Knowledge360 ? platform to advance their CI efforts.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu