CIO

JULY 20, 2022

As technology continues to take a larger role in corporate sustainability practices, CIOs can play a key role in driving both business value and environmental, social, and governance (ESG) performance. In fact, creating and implementing a comprehensive sustainable technology strategy must now be the core mission of a purpose-driven CIO. Every executive in Accenture’s recent sustainable technology survey agreed that technology is critical for achieving sustainability goals.

Technology 905

Technology Technology Education Innovation 905

Crayon

JULY 29, 2022

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

Competitive Landscape 620

Competitive Landscape Competitive Competitive Intelligence Intelligence 620

Smart Data Collective

JULY 7, 2022

We have previously talked about the reasons that data analytics technology is changing the financial industry. One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. They point out that value investors are using machine learning technology to anticipate future stock prices.

Marketing 358

Marketing Marketing Data Mining Gaming 358

Chris Webb BI

JULY 31, 2022

One feature of Power BI incremental refresh I’ve always been meaning to test out is the ability to create your own M queries to work with the “detect data changes” feature, and last week I finally had the chance to do it. The documentation is reasonably detailed but I thought it would be a good idea to show a worked example of how to use it to get direct control over what data is refreshed during an incremental refresh.

Sales 347

Sales Profiling Management IT 347

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

mention

JULY 13, 2022

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. That’s just the reality of things. But with so many different marketing strategies, it can be tough to know which ones are right for your business. That’s why we’ve put together this list of the top B2B marketing strategies for SaaS businesses.

Win 338

Win Marketing Marketing Business 338

CIO

JULY 18, 2022

Plummeting sales of printers and PCs and a growing inflation crisis aside, IT spending will remain strong through 2022, rising 3% year-over-year to a total of $4.5 trillion, according to projections released by Gartner Research. The 3% increase in total IT spending represents slower growth than in 2021, as the economy as a whole and the IT sector in particular began to recover from the effects of the pandemic, and growth will largely be driven by cloud services and the data center, Gartner said.

IT 897

IT Research Sales Analysis 897

Crayon

JULY 6, 2022

An account executive on your sales team, Jen, is chatting with a prospect. The conversation is going well. The prospect doesn’t seem to be evaluating any other vendors.

Competitive 369

Competitive Sales Sales Enablement 369

Smart Data Collective

JULY 20, 2022

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 351

Marketing Marketing Algorithm Commerce 351

Chris Webb BI

JULY 17, 2022

Recently I collaborated with a number of people from Microsoft and Snowflake to write a blog post on best practices for using Power BI in DirectQuery mode on Snowflake. You can read it here: [link]. It builds on what is already in the Power BI guidance documentation for DirectQuery to add some advice specific to Snowflake. It also has a few other tips that are generally applicable to all DirectQuery sources and which aren’t in the guidance docs (yet), such as the importance of setting the

IT 308

IT 308

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Competitive

mention

JULY 20, 2022

Online shopping has experienced tremendous growth since the COVID-19 pandemic. Lockdowns worldwide made customers use online digital platforms for online shopping, which increased e-commerce in the United States by $183 billion. The e-commerce industry is incredibly profitable for sellers. With a wide range of online platforms like Shopify, Magento, and Woocommerce, it has become easier to set up an online store.

Commerce 328

Commerce Marketing Marketing Analysis 328

Zoominfo

JULY 27, 2022

Even in today’s data-driven sales landscape, cold calling remains a fact of life for many sales professionals. But cold calling isn’t just a major investment of time and energy, it’s precious time that could be better spent connecting with warm leads — prospects who want to hear from you and are ready to spend. Fortunately, today’s salespeople have a crucial advantage over their predecessors — an abundance of data.

Sales 130

Sales Research Profiling Knowledge 130

CIO

JULY 28, 2022

For the past few years, IT leaders at a US financial services company have been struggling to hire data scientists to harness the increasing flood of incoming data that, if used properly, could improve customer experience and drive new products. To deal with this hiring problem, they’ve had to get creative. They’re not just offering remote work and flexible hours.

IT 899

IT Algorithm Sports Advantage 899

Crayon

JULY 27, 2022

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ensure that each of your colleagues has easy access to the information they need—even when they don’t know they need it.

Win 325

Win Competitive Intelligence Competitive Intelligence 325

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Smart Data Collective

JULY 28, 2022

Bitcoin has experienced tremendous price volatility in recent months. Traders are struggling to make sense of these patterns. Fortunately, new predictive analytics algorithms can make this easier. The financial industry is becoming more dependent on machine learning technology with each passing day. Last summer, a report by Deloitte showed that more CFOs are using predictive analytics technology.

Predictive Analytics 343

Predictive Analytics Algorithm Loss Profiling 343

Chris Webb BI

JULY 24, 2022

I like free stuff and I like books, so of course I like free books – and it seems that the more I provide free publicity for relevant books here the more free books I get sent. I’ve now got enough to merit writing another post covering those I’ve received recently from various publishers and authors. As always these are not reviews, just short summaries of books you might want to check out.

Knowledge 279

Knowledge Learning Technology Technology 279

mention

JULY 27, 2022

Keeping track of customer demands and communications is becoming an increasingly complex discipline. The buyer’s journey today spans a growing number of touchpoints, and people expect the businesses that they interact with to know more about them as the relationship grows beyond marketing and sales nurture to encompass support , success and even advocacy.

Business 317

Business Sales Retail Profiling 317

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. But unreliable data spread across siloed, disconnected systems too often impedes a team’s ability to achieve its revenue goals. Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems.

Business 130

Business Sales Profiling Information 130

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

CIO

JULY 18, 2022

More than 38 million people in the United States, including 12 million children, are facing hunger despite the country producing more than enough food to feed everyone. One organization, Feeding America, the country’s largest domestic hunger relief organization, is turning to information technology to help, having hired three years ago its first IT chief to transform how its network of 200 food banks serve the food insecure.

Banking 876

Banking Restaurants Retail Algorithm 876

Crayon

JULY 26, 2022

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.

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Battlecard Win Sales Competitive 325

Smart Data Collective

JULY 21, 2022

Data analytics is incredibly valuable for helping people. learn. More institutions are recognizing this, so the market for data analytics in education is projected to be worth over $57 billion by 2030. We have previously talked about the many ways that big data is disrupting education. Big data isn’t just helping with education in the field of academia.

Learning 340

Learning Education Knowledge Predictive Analytics 340

FedSavvy

JULY 13, 2022

Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022. Noteworthy DISA Win – In late February 2022, it was first announced that Leidos was awarded a 10-year, $11.5 billion ceiling value Defense Enclave Services (DES) IDIQ – its largest single contract to date – the Defense

Win 130

Win Loss Data Analysis Analysis 130

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

mention

JULY 29, 2022

Cold email outreach is an effective way to build backlinks, but not everyone is seeing great ROI with it. Backlinko analyzed 12 million cold emails and found that only 8.5% of emails triggered a response. From getting the first response to actually closing the deal, the numbers go down even further. So this begs the question — what’s ailing the link building today?

Profiling 312

Profiling Benchmarking Management Gaming 312

Zoominfo

JULY 25, 2022

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive. Here, we present the three dominant remote work models, their benefits, and how they compare.

Advantage 130

Advantage Advantage Startups Technology 130

CIO

JULY 12, 2022

Servant leadership has emerged as a popular management method that replaces command-and control-style leadership with empathy and empowerment. The management approach prioritizes the growth, well-being, and empowerment of employees. It aims to foster an inclusive environment that enables everyone in the organization to thrive as their authentic self.

Management 880

Management Information IT 880

Crayon

JULY 18, 2022

Competitive deals are emotional. How could they not be? You’re in sales because you like to win and make money. Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325

Win Competitive Sales Competitive Intelligence 325

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