July, 2020

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Insight everywhere: The state of analytics in 2020

CIO

The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch. But you can’t improve what you can’t measure – which is why analytics now envelops the entire enterprise, crunching every data set it can find to get a clear view of current reality and suggest a better road ahead.

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Using SEC Edgar Database for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The U.S. Securities and Exchange Commission (SEC) is part of the United States federal government. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and Retrieval.

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How to Improve Communication Between Marketing and Sales

Zoominfo

In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year?

Sales 301
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How Can You Use Analytics to Measure Employee Engagement?

Smart Data Collective

Employee engagement is one of the most important metrics for the success of an organization, but it’s an elusive figure. According to one recent Gallup poll , a meager 15 percent of employees define themselves as “engaged” with their work. But what does that really mean? And how can you measure or improve employee engagement in your organization? What Is Employee Engagement?

Education 299
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Conquering Q4: A Holiday Planning Series for Marketers

Tinuiti

Marketing 246

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Qlik Sense vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

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Using TechCrunch for Competitor Analysis | Cipher

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Successful companies know what their competitors are up to. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy. This is how some companies predict responses, follow market shifts and always come out on top.

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Q2 2020 Recap| Work Smarter, Not Harder

Zoominfo

You’d be hard-pressed to find someone who didn’t have …. an unusual second quarter. At ZoomInfo, the story was no different. With Covid-19 hitting the US hard, we had to pivot in a lot of different ways. We adjusted goals. We reset expectations. We said goodbye to the office (for now). Oh yeah, and we IPOd. Saying this quarter was eventful would be the understatement of the decade.

Sales 264
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How to strengthen your Home’s Security through Data and Technology

Smart Data Collective

. It is the 21 st century, and technology has experienced radical changes making it more seamless to perform tasks. The massive advancement in technology is increasing the rate of real time monitoring, data collection, and data measurement. The changes in technology enable the massive integration of data into smart home technology and the existing environment site.

Security 295
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Our Technology

Tinuiti

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What Is Ad Hoc Reporting? Your Guide To Definition, Meaning, Examples & Benefits

Datapine Blog

“The goal is to turn data into information, and information into insight.” – Carly Fiorina, former executive, president, HP. Digital data is all around us. In fact, we create around 2.5 quintillion bytes of data every single day, with 90% of the world’s digital insights generated in the last two years alone, according to Forbes. If utilized correctly, data offers a wealth of opportunity to individuals and companies looking to improve their business’ intelligence, operational efficiency, pr

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Lennox enlists BI to anticipate COVID-19 supply chain disruptions

CIO

The COVID-19 pandemic has profoundly disrupted supply chains across the globe. This is especially true in the manufacturing industry, where supply chain managers must track and analyze the pandemic’s impact in every region that effects their business: Is it safe to bring staff into factories? Are suppliers still shipping — or even still in business?

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Using LexisNexis for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. LexisNexis is a media monitoring database that provides resources for competitive analysis. This platform extracts data from all kinds of news and reporting outlets, streamlining and sorting the information.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. You want the best of the best from every industry specialty. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. Unfortunately, we’re not actually superheroes and there is no magic formula to pinpointing your perfect people.

Marketing 246
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Integrated Data Pipelines Make Magento 2 A Premier B2B Solution

Smart Data Collective

Data pipelines have been crucial for brands in a number of ways. In March, Hubspot talked about the shift towards incorporating big data into marketing pipelines in B2B campaigns. “A modern B2B sales pipeline is a treasure trove of data to model and improve, providing insights that are critical to performance,” writes Hubspot author Dan Tyre. However, it is important to use the right data pipelines to leverage these benefits.

Commerce 293
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Introducing Mobius — Technology That Closes the Loop on Your Marketing Performance

Tinuiti

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The Real BI Trends in 2020: What 2,865 BI Professionals Think

BI Survey

The post The Real BI Trends in 2020: What 2,865 BI Professionals Think appeared first on BI Survey.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Moz

Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?

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Using Crunchbase for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Gaining a competitive advantage is not possible without first analyzing your competitors. As you glean big data, it can become a resource by which a company refines their business strategy. All of the smartest moves, sharpest pivots and most market-responsive acts are steeped in competitor analysis.

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How to Differentiate Between Warm and Hot Leads

Zoominfo

Not all leads are created equal. In fact, they fall more on a spectrum. There are good ones, not-so-good ones, and just plain bad ones. That being said, there are also amazing leads that are essentially ready to buy. Aka, the dream leads. More often than not, though, you will be dealing with warm leads. In terms of the lead spectrum, they fall somewhere around the middle.

Sales 246
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Machine Learning Enhances VPN Testing Effectiveness In Amazing Ways

Smart Data Collective

In December, Springer published an insightful article about the value of deep learning for VPNs. The article “Deep learning-based real-time VPN encrypted traffic identification methods” delves into the use of machine learning to improve encryption models. However, there are other ways that machine learning is improving the quality of VPN technology.

Learning 247
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Amazon Agency Buying Guide

Tinuiti

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How to Use Product Intelligence to Win Customers

Data Hut

By now, everyone has figured out that data means opportunity. But how exactly does data become an opportunity? Markets are volatile and most products have a limited window of opportunity. Businesses need to improve engineering and design and to develop the features and personalization their customers want. From massive selections and free shipping to inventive new shopping experiences, customers today have a plethora of options to choose from.

Win 84
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Core Web Vitals: The Next Official Google Ranking Factor - Whiteboard Friday

Moz

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.

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Utilize The Undeniable Power Of Professional COO Dashboards & Reports

Datapine Blog

Chief operating officers (COOs) have a demanding task to make sure all operational activities within a company are performed in the best possible manner, but their career development can vary based on industry and previous experience. We won’t delve into details about the career prospects of this C-level position but we will present COO dashboards and reports that are critical for helping chief operating officers across the world to effectively manage their time, company, operational proce

KPI 81
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu