CIO

SEPTEMBER 5, 2019

There is golden knowledge in the sea of data that businesses are swimming in. Being able to fish out the business intelligence you need — when you need it — is the key to steering your ship.

Knowledge 415

Knowledge Business Intelligence Intelligence Intelligence 415

Smart Data Collective

SEPTEMBER 13, 2019

As industry buzzwords, “Big Data” is one of those phrases that has become seemingly ubiquitous. Everyone wants to be using big data to better their operation. The maintenance department is no exception to this trend. Accordingly, maintenance teams are beginning to embrace the use of big data and analytics to improve performance. In emphasizing the use of “big data”, maintenance can establish predictive maintenance programs, which reduce downtime and save on maintenance costs.

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Analysis Information Management IT 275

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. . No matter what you sell, there’s a reason a customer with many options chooses your brand— and a fully-realized USP is integral to that decision.

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Restaurants Competitive Sales Win 248

Datapine Blog

SEPTEMBER 4, 2019

The secret is out, and has been for a while: In order to remain competitive, businesses of all sizes, from startup to enterprise, need business intelligence (BI). Business intelligence has evolved into smart solutions that provide effective data management – from extracting, monitoring, analyzing, and deriving actionable insights needed to stay competitive on the market, to powerful visualizations created with a dashboard builder which enables business users to interact with data and drill into

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KPI Retail Analysis Sales 105

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Moz

SEPTEMBER 10, 2019

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.

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Briefing Algorithm Analysis IT 86

CIO

SEPTEMBER 12, 2019

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

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Business Intelligence Intelligence Intelligence Business 399

Smart Data Collective

SEPTEMBER 15, 2019

Big data is changing the financial industry in a truly astounding way. Countless financial professionals are looking towards machine learning and other new tools to improve the quality of the services that they offer to their customers. K. Hussain of Atos Spain published a white paper on the growing relevance of big data in the finance and insurance verticals.

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Loss Gaming Algorithm Finance 271

Zoominfo

SEPTEMBER 4, 2019

Why does a customer remain loyal to a particular brand? Businesses have posed this question throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. Offering high-quality products is no longer enough. Today’s customers have an abundance of good options, so why should they stick with your brand over another?

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Education Knowledge Information Business 206

Datapine Blog

SEPTEMBER 25, 2019

In the Age of Information, data equals power. By harnessing the power of your business’s most valuable digital insights, you will enhance decision-making, improve internal communication, and accelerate your success. But with so much information and such little time in the day, how do you get the most from your data? Data is most effective when it’s visual, easy to analyze, and accessible to everyone in the organization.

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KPI Human Resources Knowledge Sales 61

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Moz

SEPTEMBER 26, 2019

Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.

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Win Banking Knowledge Learning 72

Primary Intelligence

SEPTEMBER 25, 2019

Sales training is meant to help salespeople improve their effectiveness and close more deals. The goal is to help sales gain the techniques that make the most impact on winning business. But what is the real world effectiveness of this? In 2005, CSO Insights determined that 41% of sales reps missed their quota. As the age of information has blossomed with the maturation of the Internet, sales reps have had more information at their disposal than ever.

Sales 80

Sales Win Benchmarking Intelligence 80

Fuld

SEPTEMBER 16, 2019

Kimberlee Luce has more than 20 years of experience in business research and consulting and has a unique blend of expertise rooted in opportunity analysis, competitor strategy and building effective distribution models in highly fragmented markets. She has provided market and competitive intelligence to some of the world’s largest and most ambitious companies taking her to places as diverse as Peru, Nigeria and China.

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Retail Market Intelligence Competitive Intelligence Competitive 61

Smart Data Collective

SEPTEMBER 13, 2019

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. While it has been tossed around as a buzzword in certain circles, Big Data is so much more than just a phrase. For a definition , Oracle recommends Gartner’s 2001 description of Big Data, which describes it as data containing a greater variety, getting to the source in increasing volume and at ever-higher velocity.

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Marketing Marketing Algorithm Restaurants 267

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Competitive

Zoominfo

SEPTEMBER 29, 2019

Have you ever tried to set up a meeting with a senior-level executive? If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

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Sales Briefing Win Learning 190

Domo

SEPTEMBER 30, 2019

In G2 Crowd’s Winter 2020 Grid® Report for Business Intelligence Platforms, Domo has been named the leader. What’s in the report: Customer rankings of the top BI vendors. Scores for each company, determining their placement on the Grid. Domo’s product profile.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Business 52

Moz

SEPTEMBER 29, 2019

Posted by ryanwashere A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don't give up on SEO!

Commerce 60

Commerce Retail Competitive Algorithm 60

Primary Intelligence

SEPTEMBER 10, 2019

Retention rates. It is often used as a buzz word in companies when they discuss their customers. And well they should since it is five times more costly to acquire new customers than retain current ones. Not only that, but the probability of selling to a current customer is 3-12 times more likely than selling to a new prospect. And companies know this.

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Benchmarking Loss Win Intelligence 80

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Fuld

SEPTEMBER 23, 2019

Background + Challenge. An international consumer goods company engaged Fuld + Company to determine the market size and assess marketplace dynamics in a large European country in support of a potential investment by leveraging unique methodology including on the ground field research. The client was unable to use syndicated research for their product in this particular country because the product is sold through traditional trade outlets like corner stores and small shops as opposed to modern tr

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Information Globalization Retail Marketing 58

Smart Data Collective

SEPTEMBER 19, 2019

Machine learning has played a very important role in the development of technology that has a large impact on our everyday lives. However, machine learning is also influencing the direction of technology that is not as commonplace. Text to speech technology is a prime example. Text to speech technology predates machine learning by over a century. However, machine learning has made the technology more reliable than ever.

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Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses.

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Win Learning Gaming Marketing 182

Domo

SEPTEMBER 30, 2019

In G2 Crowd’s Fall 2019 Grid® Report for Business Intelligence Platforms, Domo has been named the leader. What’s in the report: Customer rankings of the top BI vendors. Scores for each company, determining their placement on the Grid. Domo’s product profile.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Business 52

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Competitive

Moz

SEPTEMBER 15, 2019

Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!”.

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Profiling Algorithm Sales Gaming 58

ATTEST

SEPTEMBER 30, 2019

Every quarter we survey British consumers on their brand awareness and preferences in relation to the snacks industry. We’ve laid out our latest insights into the snack industry in this snacks brand index. To compile this quarter’s snacks brand index below, we looked at three things: Percentage of unprompted brand recall within the snacks category How likely a person is to purchase each brand (purchase intent) How likely a person is to recommend each brand (net promoter score).

Win 52

Win Competitive Management Research 52

Elegant BI

SEPTEMBER 27, 2019

Data Analytics Can Transform Users to Citizen Data Scientists! The term ‘data analytics can seem daunting to the average business user. Isn’t analytics something that is the sole domain of data scientists? No, actually it is not! Today’s Data Analytics Tools are designed for the average business user and make it easier than ever to gather, analyze and understand data.

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Business Environment Management Business IT 52

Smart Data Collective

SEPTEMBER 4, 2019

We have talked extensively about the role of big data in marketing in previous articles. However, most of our articles relate to the use of big data with traditional marketing channels, including older digital marketing outlets. There are a number of new channels that use big data as well. Push notifications are among them. Hacker Moon wrote an article on the role of big data with push notifications.

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Briefing Learning Technology Technology 263

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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