September, 2016

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Right Tool, Right Time, RIGHT NOW! Self-Serve BI vs Restricted Dashboards/Access

Elegant BI

Have you ever been frustrated because you didn’t have the right tool for the job? You know what I’m talking about. You need something now – information, or a tool – but you don’t have access. AH! So aggravating. Now, consider your business intelligence situation: Maybe you are on the road and you can only access BI tools while you are in the office.

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App of the week: Marketing Attribution

Domo

We know you’ve sat in your office daydreaming of a way to figure out exactly how much revenue you’ve made from each of your marketing efforts. Perhaps as you dreamt, you were shuffling through pages of spreadsheets and unintelligible data to make your own calculations and draw your own conclusions. Cue Marketing Attribution , a Domo app that takes out the guesswork by chewing up your marketing performance data and spitting out intuitive, clear-cut insight on how to run your business

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Power BI Desktop Query Parameters, Part 3, List Output

BI Insight

In the previous posts, here and here, I explained how you can use Power BI Desktop Query Parameters for many different use cases. Power BI development team added another cool feature to Power BI Desktop on July 2016 which is the ability to add a List Query output to a query parameter as it’s “Suggested … Continue reading Power BI Desktop Query Parameters, Part 3, List Output.

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How Business Intelligence can Drive CRM

BI4Cloud

“The purpose of a business is to create and keep a custom er.” Peter Drucker. If only it were that simple! We do know that the cost to retain a customer is far less than the cost to acquire a new one, but did you know it is much easier to sell to an existing customer than to a prospective one? Checkout this great article that finds it costs 5 times more to acquire a new customer.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Domo vs Tableau: Pros, Cons & the Bottom Line

Better Buys

Domo and Tableau are two business intelligence (BI) solutions that are dominating the market. Consistently a “leader” in Gartner’s Magic Quadrant reports, Tableau is a data visualization and self-service analytics champion. Its intuitive interface and simple dashboard and reporting tools tend to make the solution the top choice for businesses. However, Domo is a cloud-based […].

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Case Study: Telecom Co Engages ElegantJ BI to Improve Performance reporting with KPIs, Scorecards & Dashboards

Elegant BI

This Saudi Arabia based telecommunications company provides landline, mobile and internet services to its customers. The business selected the ElegantJ BI solution to integrate all data and reporting from subsidiaries, and establish and monitor key performance indicators and performance reporting. ElegantJ BI was configured to build multi-dimensional cubes and resolve challenges the business faced in retrieving and reporting data.

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Headed to Shop.org? This guide will help you avoid the inevitable e-commerce FOMO.

Domo

From mobile-based loyalty programs to biometrics to beacons, there’s a seemingly never-ending parade of new e-commerce technology. While this is a parade that retail marketers definitely want to watch (shoot, we’d probably camp out for a front-row seat), it can be hard to separate the tech you need from the tech you feel like you should have because everyone else does.

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Power BI Desktop Query Parameters, Part 3, List Output

BI Insight

In the previous posts, here and here, I explained how you can use Power BI Desktop Query Parameters for many different use cases. Power BI development team added another cool feature to Power BI Desktop on July 2016 which is the ability to add a List Query output to a query parameter as it’s “Suggested … Continue reading Power BI Desktop Query Parameters, Part 3, List Output.

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App of the week: Profit and Loss by Big Squid.

Domo

The Domo Appstore gives you all the tools you need to tailor our platform to the unique circumstances of your business. In our App of the Week series, we’re taking a look at just a few of the 1,000 different applications you can use to hone in on the individual challenges facing your company. Today, we’re highlighting Profit and Loss, a popular app from the independent publisher Big Squid that helps you to get to the bottom of your bottom line.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Data storytelling pt. 2: Why telling stories with data is essential to success

Domo

For thousands of years, storytelling has been an integral part of our humanity. Even in our digital age, stories continue to appeal to us just as much as they did to our ancient ancestors. Stories play a vibrant role in our daily lives—from the entertainment we consume to the experiences we share with others to what we conjure up in our dreams. Modern-day storytelling is often associated with the popular TED conference series and its slogan of “Ideas Worth Spreading.” Analysis of the most

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App of the week: Google Maps Pinboard

Domo

The Domo Appstore is home to roughly 1,000 different applications that our customers can use to solve specific business challenges. While it would take us way too long to tell you about every one of them, our App of the Week series is giving readers a taste of just a few of the ways they can customize our platform to tackle the unique problems facing their companies.

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Domo at Dreamforce 2016: 4 ways to experience it all

Domo

We’re less than a month away from one of the tech industry’s biggest conferences—and we can’t wait to spend time in San Francisco with some of the best and brightest minds in the business. We’re even more excited to show every Dreamforce 2016 attendee how Domo turns data into big business opportunities. Here’s what we’ve got in the works for #DF16: 1.

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Domo on the Boulder BI Brain Trust Podcast: 3 things you need to know

Domo

Some of the top minds in business intelligence came together in Boulder, Colorado this past July, when Domo paid a visit to the Boulder BI Brain Trust (BBBT), a collective of high-level independent analysts from across the country. After giving BBBT’s members an in-depth look at the Domo platform, our own Paul Weiskopf (Senior Vice President) and Mark Dalton (Director of Sales Consulting) dropped by the BBBT podcast to chat with BBBT founder Claudia Imhoff about what makes the Business Clo

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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App of the week: QuickBooks On-Premise Insights

Domo

QuickBooks is one of the world’s leading accounting software packages—and for good reason. Tons of small businesses use its power to view and manage every aspect of their invoicing, eliminating headaches and maximizing profits at the same time. Doing double duty matters to small business leaders, because they often juggle several important organizational responsibilities.

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A Summary of the Myths and Confusion in Business Intelligence

Elegant BI

Debunking Common Business Intelligence Myths. A Summary of the Myths and Confusion in the Business Intelligence Market. This article series is entitled ‘Debunking Common Business Intelligence Myths’ The information presented in this, the seventh article of the series, summarizes the myths and cuts through the confusion to help you choose the right BI tool for your business and business users.

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The ROI of Learning Management Systems: 3 Ways to Measure

Better Buys

A learning management system (LMS) is an investment in your employees. The long-term and short-term effects of training employees through an LMS solution lead to a suite of benefits that gain a return on the investment (ROI). How to Measure ROI? An LMS solution will impact an organization in many different ways. Much of the […].

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Tableau vs Spotfire: Price and Feature Comparison

Better Buys

Tableau and Spotfire are two very similar business intelligence solutions. Both target users with the same goal: to quickly visualize data from various sources. While both solutions have the same end-goal, they approach their target users differently. The skill level needed to make the most of each solution varies. Spotfire allows advanced users to make predictions […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Audience Partners To Buy Bering Media And Go Beyond The Cookie

Audience Partners

Originally published in AdExchanger Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal to close in October. For Audience Partners, Bering Media – with whom it has partnered over the past two years – provides an ad-targeting solution that doesn’t require cookies.

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SpotXchange and Audience Partners Roll Out Voter-Targeted Video Advertising Ahead of Midterm Elections

Audience Partners

With Political TV Spots Sold Out In 16 States, Expanded Partnership Offers Advertisers More Precision In Reaching Political Audiences DENVER–( BUSINESS WIRE )–With midterm elections days away, SpotXchange and Audience Partners are offering advertisers the ability to reach their desired political audience with digital video advertising across all screens.

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Insurers prepare for Obamacare, round two

Audience Partners

Originally Published in Crain’s New York Business. Companies compete for health reform’s stragglers and comparison shoppers. “It’s about the quality of [consumer] acquisition,” said Matt Henry, vice president of health care for Audience Partners, a data-driven marketing firm that counts several insurers as clients. “To make this whole thing work financially, the ratio of people aged 18 to 34 in an insurance plan needs to hit 37.5%,” he said.

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Audience Partners Joins Forces with Elite Daily to Help Political Campaigns and Advocacy Groups Reach Millennial Voters

Audience Partners

WASHINGTON, DC (Nov. 6, 2015) PRNewswire – Audience Partners , a leading voter targeting and political data company, today announced that it is partnering with Elite Daily, the voice of generation Y, to create advertising packages and content experiences that will better reach millennial voters. Coupled with Elite Daily’s millennial focused content, this partnership will leverage Audience Partners’ National Online Voter File® enabling advertisers to identify readers by party affiliation and othe

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Audience Partners CEO Selected as Finalist in Greater Philadelphia Region Ernst & Young Entrepreneur Of The Year Awards

Audience Partners

Audience Partners, the leading provider of data-driven audience-targeted digital advertising for the political and healthcare industries, today announced that the company’s CEO, Jeff Dittus, has been selected as a 2013 finalist in the Ernst & Young Greater Philadelphia Entrepreneur of the Year Awards. The awards program recognizes entrepreneurs that create and build market-leading businesses, taking standards of excellence to new heights and helping to transform the face of their respective

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An Early Look at Affordable Care Act Digital Marketing

Audience Partners

Having successfully launched Affordable Care Act online advertising campaigns in 39 States, Audience Partners is in a unique position to analyze the early efforts to increase awareness, educate and enroll. The multi-million dollar online advertising campaigns include sponsors from the federal government, state exchanges, advocacy groups and private insurers nationwide.

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Audience Partners was named the 13th fastest growing company at the 2013 Philadelphia 100 Awards Gala

Audience Partners

Audience Partners, the leading provider of data-driven audience-targeted digital advertising for the political and healthcare industries, today announced that the company has been named the 13th fastest growing company in the Greater Philadelphia Region. The Philadelphia 100 has been the hallmark of entrepreneurial achievement in the region since 1988.

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Philadelphia Digital Advertising Firm Drove 1.7 Million Affordable Care Act Site Visits to Purchase Health Insurance in All 50 States

Audience Partners

Fort Washington, PA, May 7, 2014 – Audience Partners, a leader in data-driven audience targeted digital advertising, announced today that its online advertising campaigns successfully delivered over 351 million ad impressions in Affordable Care Act advertising campaigns for the federal government, state exchanges, advocacy groups and private insurers nationwide.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu