Elegant BI
SEPTEMBER 14, 2016
Have you ever been frustrated because you didn’t have the right tool for the job? You know what I’m talking about. You need something now – information, or a tool – but you don’t have access. AH! So aggravating. Now, consider your business intelligence situation: Maybe you are on the road and you can only access BI tools while you are in the office.
Domo
SEPTEMBER 23, 2016
We know you’ve sat in your office daydreaming of a way to figure out exactly how much revenue you’ve made from each of your marketing efforts. Perhaps as you dreamt, you were shuffling through pages of spreadsheets and unintelligible data to make your own calculations and draw your own conclusions. Cue Marketing Attribution , a Domo app that takes out the guesswork by chewing up your marketing performance data and spitting out intuitive, clear-cut insight on how to run your business
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BI Insight
SEPTEMBER 18, 2016
In the previous posts, here and here, I explained how you can use Power BI Desktop Query Parameters for many different use cases. Power BI development team added another cool feature to Power BI Desktop on July 2016 which is the ability to add a List Query output to a query parameter as it’s “Suggested … Continue reading Power BI Desktop Query Parameters, Part 3, List Output.
BI4Cloud
SEPTEMBER 15, 2016
“The purpose of a business is to create and keep a custom er.” Peter Drucker. If only it were that simple! We do know that the cost to retain a customer is far less than the cost to acquire a new one, but did you know it is much easier to sell to an existing customer than to a prospective one? Checkout this great article that finds it costs 5 times more to acquire a new customer.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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Better Buys
SEPTEMBER 13, 2016
Domo and Tableau are two business intelligence (BI) solutions that are dominating the market. Consistently a “leader” in Gartner’s Magic Quadrant reports, Tableau is a data visualization and self-service analytics champion. Its intuitive interface and simple dashboard and reporting tools tend to make the solution the top choice for businesses. However, Domo is a cloud-based […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
SEPTEMBER 28, 2016
This Saudi Arabia based telecommunications company provides landline, mobile and internet services to its customers. The business selected the ElegantJ BI solution to integrate all data and reporting from subsidiaries, and establish and monitor key performance indicators and performance reporting. ElegantJ BI was configured to build multi-dimensional cubes and resolve challenges the business faced in retrieving and reporting data.
Domo
SEPTEMBER 21, 2016
From mobile-based loyalty programs to biometrics to beacons, there’s a seemingly never-ending parade of new e-commerce technology. While this is a parade that retail marketers definitely want to watch (shoot, we’d probably camp out for a front-row seat), it can be hard to separate the tech you need from the tech you feel like you should have because everyone else does.
BI Insight
SEPTEMBER 18, 2016
In the previous posts, here and here, I explained how you can use Power BI Desktop Query Parameters for many different use cases. Power BI development team added another cool feature to Power BI Desktop on July 2016 which is the ability to add a List Query output to a query parameter as it’s “Suggested … Continue reading Power BI Desktop Query Parameters, Part 3, List Output.
Domo
SEPTEMBER 16, 2016
The Domo Appstore gives you all the tools you need to tailor our platform to the unique circumstances of your business. In our App of the Week series, we’re taking a look at just a few of the 1,000 different applications you can use to hone in on the individual challenges facing your company. Today, we’re highlighting Profit and Loss, a popular app from the independent publisher Big Squid that helps you to get to the bottom of your bottom line.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Domo
SEPTEMBER 15, 2016
For thousands of years, storytelling has been an integral part of our humanity. Even in our digital age, stories continue to appeal to us just as much as they did to our ancient ancestors. Stories play a vibrant role in our daily lives—from the entertainment we consume to the experiences we share with others to what we conjure up in our dreams. Modern-day storytelling is often associated with the popular TED conference series and its slogan of “Ideas Worth Spreading.” Analysis of the most
Domo
SEPTEMBER 12, 2016
The Domo Appstore is home to roughly 1,000 different applications that our customers can use to solve specific business challenges. While it would take us way too long to tell you about every one of them, our App of the Week series is giving readers a taste of just a few of the ways they can customize our platform to tackle the unique problems facing their companies.
Domo
SEPTEMBER 9, 2016
We’re less than a month away from one of the tech industry’s biggest conferences—and we can’t wait to spend time in San Francisco with some of the best and brightest minds in the business. We’re even more excited to show every Dreamforce 2016 attendee how Domo turns data into big business opportunities. Here’s what we’ve got in the works for #DF16: 1.
Domo
SEPTEMBER 6, 2016
Some of the top minds in business intelligence came together in Boulder, Colorado this past July, when Domo paid a visit to the Boulder BI Brain Trust (BBBT), a collective of high-level independent analysts from across the country. After giving BBBT’s members an in-depth look at the Domo platform, our own Paul Weiskopf (Senior Vice President) and Mark Dalton (Director of Sales Consulting) dropped by the BBBT podcast to chat with BBBT founder Claudia Imhoff about what makes the Business Clo
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Domo
SEPTEMBER 2, 2016
QuickBooks is one of the world’s leading accounting software packages—and for good reason. Tons of small businesses use its power to view and manage every aspect of their invoicing, eliminating headaches and maximizing profits at the same time. Doing double duty matters to small business leaders, because they often juggle several important organizational responsibilities.
Elegant BI
SEPTEMBER 7, 2016
Debunking Common Business Intelligence Myths. A Summary of the Myths and Confusion in the Business Intelligence Market. This article series is entitled ‘Debunking Common Business Intelligence Myths’ The information presented in this, the seventh article of the series, summarizes the myths and cuts through the confusion to help you choose the right BI tool for your business and business users.
Better Buys
SEPTEMBER 20, 2016
A learning management system (LMS) is an investment in your employees. The long-term and short-term effects of training employees through an LMS solution lead to a suite of benefits that gain a return on the investment (ROI). How to Measure ROI? An LMS solution will impact an organization in many different ways. Much of the […].
Better Buys
SEPTEMBER 19, 2016
Tableau and Spotfire are two very similar business intelligence solutions. Both target users with the same goal: to quickly visualize data from various sources. While both solutions have the same end-goal, they approach their target users differently. The skill level needed to make the most of each solution varies. Spotfire allows advanced users to make predictions […].
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Audience Partners
SEPTEMBER 15, 2016
Originally published in AdExchanger Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal to close in October. For Audience Partners, Bering Media – with whom it has partnered over the past two years – provides an ad-targeting solution that doesn’t require cookies.
Audience Partners
SEPTEMBER 15, 2016
With Political TV Spots Sold Out In 16 States, Expanded Partnership Offers Advertisers More Precision In Reaching Political Audiences DENVER–( BUSINESS WIRE )–With midterm elections days away, SpotXchange and Audience Partners are offering advertisers the ability to reach their desired political audience with digital video advertising across all screens.
Audience Partners
SEPTEMBER 15, 2016
Originally Published in Crain’s New York Business. Companies compete for health reform’s stragglers and comparison shoppers. “It’s about the quality of [consumer] acquisition,” said Matt Henry, vice president of health care for Audience Partners, a data-driven marketing firm that counts several insurers as clients. “To make this whole thing work financially, the ratio of people aged 18 to 34 in an insurance plan needs to hit 37.5%,” he said.
Audience Partners
SEPTEMBER 15, 2016
WASHINGTON, DC (Nov. 6, 2015) PRNewswire – Audience Partners , a leading voter targeting and political data company, today announced that it is partnering with Elite Daily, the voice of generation Y, to create advertising packages and content experiences that will better reach millennial voters. Coupled with Elite Daily’s millennial focused content, this partnership will leverage Audience Partners’ National Online Voter File® enabling advertisers to identify readers by party affiliation and othe
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Audience Partners
SEPTEMBER 7, 2016
Audience Partners, the leading provider of data-driven audience-targeted digital advertising for the political and healthcare industries, today announced that the company’s CEO, Jeff Dittus, has been selected as a 2013 finalist in the Ernst & Young Greater Philadelphia Entrepreneur of the Year Awards. The awards program recognizes entrepreneurs that create and build market-leading businesses, taking standards of excellence to new heights and helping to transform the face of their respective
Audience Partners
SEPTEMBER 7, 2016
Having successfully launched Affordable Care Act online advertising campaigns in 39 States, Audience Partners is in a unique position to analyze the early efforts to increase awareness, educate and enroll. The multi-million dollar online advertising campaigns include sponsors from the federal government, state exchanges, advocacy groups and private insurers nationwide.
Audience Partners
SEPTEMBER 7, 2016
Audience Partners, the leading provider of data-driven audience-targeted digital advertising for the political and healthcare industries, today announced that the company has been named the 13th fastest growing company in the Greater Philadelphia Region. The Philadelphia 100 has been the hallmark of entrepreneurial achievement in the region since 1988.
Audience Partners
SEPTEMBER 7, 2016
Fort Washington, PA, May 7, 2014 – Audience Partners, a leader in data-driven audience targeted digital advertising, announced today that its online advertising campaigns successfully delivered over 351 million ad impressions in Affordable Care Act advertising campaigns for the federal government, state exchanges, advocacy groups and private insurers nationwide.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Audience Partners
SEPTEMBER 7, 2016
Fort Washington, PA – The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data. Audience Partners is the first company in the ad tech industry to use a voter file to target ads by leveraging programmatic ad buying systems and real-time bidding (RTB).
Audience Partners
SEPTEMBER 7, 2016
Originally Published in Campaigns and Elections Audience Partners has received a patent on its cookie-voter file matching technology. The patent, which the company filed for in August 2011, could have major financial implications for Audience Partners and its rivals if the company is able to enforce it. Political advertising is expected to hit $6 billion for the 2014 midterms, with only half of that going to television, according to an industry estimate.
Audience Partners
SEPTEMBER 7, 2016
Originally Published in Mediapost Voter file data now up for grabs in some political ad targeting campaigns could change the game for some of the more tech-savvy political candidates. The U.S. Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data.
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