July, 2014

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What You’re Missing from Paid Social Media

Domo

Here’s the good news: There is real value behind buying into a paid social media strategy. Click-through rates, conversions and other metrics are easier to measure, meaning you know exactly what you’re getting out of your investment. According to socialmediatoday.com, paid ads and sponsored content on Facebook, LinkedIn, Instagram and other social platforms are an affordable alternative to more traditional marketing channels.

Sales 52
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Self-Service Business Intelligence for the Small and Medium Sized Business

Elegant BI

The concept of ‘self serve’ and ‘personalization’ is, I believe, an offshoot of the current state of technology, ease of access and ease-of-use. People are used to having information at their fingertips in a way that is meaningful to them, and serves their needs. Technology users are no longer willing to sacrifice personal requirements or accept a behemoth solution that suits 10% of their needs.

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Resolving “Object reference not set to an instance of an object.” Error When Deploying your Tabular Model

BI Insight

You’ve changed something in your Tabular model and you’re facing an ugly “Error: Object reference not set to an instance of an object.” message, don’t rush. Just go to the table you’ve made some changes and click on “Partitions” button. Then click “Refresh Preview” button and click OK. All done! The post Resolving “Object reference not set to an instance of an object.” Error When Deploying your Tabular Model appeared first on BI Insight.

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3 Data-Driven Tips for Veteran CMOs and Marketers

Domo

I‘ve always been comfortable being the youngest person in a conversation, which I credit to my two older sisters and parents who excitedly discussed and debated anything and everything around the dinner table. I also started kindergarten a year early and entered college before I was old enough to vote, making me the youngest one in the room by default.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Business and Analytical Considerations for Deriving Business Intelligence from Social Media Networks

Elegant BI

In our previous article, entitled ‘ The Provocative Possibilities of Combining Business Intelligence and Social Media ‘ , we talked in generalities about the opportunities of combining BI with Social Media to better leverage the potential of social media networks and internet marketing and to accurately measure the success of these programs and plan for the future.

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Are Data Warehouses Just a Stop-Gap?

Domo

Some technologies are heralded as having arrived, only to falter for years, sometimes decades. In movies, 3D took about half a century to gain traction. “Smart” appliances, such as refrigerators that track your grocery inventory, were the next big thing—a decade ago. Smart appliances are still around, and we’re all still waiting for them to become popular.

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I Can Read Your Mind! You Want Balanced Scorecards and Great Corporate Performance Management!

Elegant BI

I Can Read Your Mind! You Want Balanced Scorecards and Great Corporate Performance Management! I may never have met you, but I know one thing about you! As a business person, I know that you believe in your organization! If you didn’t, you would not be in business. You wouldn’t be working so hard to achieve the goals of your company and your team.

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Hiring for Sales? How to Avoid Getting Sold by a Professional

Domo

Let’s face it: Most salespeople are good at interviewing. In my 25-plus years building sales teams, I’ve met the best of the best. And I’ve hired a few who I thought were going to be huge contributors, but they didn’t live up to the expectations. Hiring the wrong person can cost you 15 months and, as you know, that’s too much time to invest in people who don’t fit into your organization.

Sales 52
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Where Data Warehouses Fall Short

Domo

The data warehouse seems like a perfect BI solution. It provides a central repository for storing all of an organization’s data that, in turn, gives reporting tools a single location where those tools can find and extract useful data that can then be analyzed and consumed. The disappointing reality. The reality is different. Picture a conventional warehouse with inventory not just coming in and going out via the front doors, but through windows in the walls and holes in the ceiling.

Sales 52
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Secrets of the Data-Driven CMO

Domo

Think of that executive you know with her head always bent to her smartphone, checking several different dashboards, and lost somewhere in the datasphere. Got that picture clearly in your mind? Good. That’s not the kind of data-driven CMO we’re talking about. The data-driven CMO has seven little secrets that give her an edge on even the most numbers-bent executives out there.

Sales 52
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Forget All Those Myths and Obstacles: Business Intelligence Is More Accessible Than Ever!

Elegant BI

Every enterprise, including small and medium sized companies, understands the value of business intelligence. True business intelligence can help an organization to acquire and retain customers, plan for new product and service initiatives, fix appropriate price points, integrate social media marketing campaigns with other marketing channels, understand and address the competition, budget and forecast for financial success and much more!

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BI – Managed Memory Computing is Superior to InMemory Computing

Elegant BI

Traditional business intelligence tools and corporate performance management solutions typically use an IO-based processing technique that makes the compilation and analysis of data a slow process. It limits processing and speed from hardware resources that use extensive IO to read and write to and from the disk. This challenge can be frustrating for users and for IT staff because it reduces productivity and can overwhelm systems during peak periods.

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Resolving “Object reference not set to an instance of an object.” Error When Deploying your Tabular Model

BI Insight

You’ve changed something in your Tabular model and you’re facing an ugly “Error: Object reference not set to an instance of an object.” message, don’t rush. Just go to the table you’ve made some changes and click on “Partitions” button. Then click “Refresh Preview” button and click OK. All done! The post Resolving “Object reference not set to an instance of an object.” Error When Deploying your Tabular Model appeared first on BI Insight.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Three Things to Consider When Streamlining Business Intelligence Reporting

Elegant BI

There are many other factors a business must consider when it elects to acquire or change reporting packages. In this article, we will focus on three of the most common problems a business faces in compiling, displaying and analyzing information to gain true business intelligence and create useful, clear reports and presentations. The problem with cookie cutter solutions is that every business has different requirements and reporting and business intelligence needs are as unique as each business

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Ten Business Intelligence Benefits Your Sales Team Cannot Afford to Be Without

Elegant BI

Successful sales force management is dependent on up-to-date, accurate information. With appropriate, easy access to business intelligence, a Sales Director and Sales Managers can monitor goals and objectives. But, that’s not all a business intelligence tool can do for a sales team. In today’s competitive market, marketing, advertising and sales teams cannot afford to wait to be outstripped by the competition.

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Why Data Democracy Is Your Competitors’ Best Tool

Domo

Too often, business analysts, data scientists, and similar power users share their analytic epiphanies with a very short list of peers and management. Those insights should be shared across departments if the enterprise is to get the fullest value from big data. For example, analytics may show the root cause of a new form of customer churn. That’s when you develop and regularly quantify churn metrics to spot the trend if it returns.