July, 2019

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Hermes transforms data infrastructure to speed parcel deliveries

CIO

Parcel delivery is a cutthroat business in the U.K., with margins of just pennies per parcel.

Business 564
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4 Data Goldmines Your Company Should Not Ignore

Smart Data Collective

In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. The situation was famously captured by John Wanamaker, who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, data is everywhere. Phones track our locations and our social media usage.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level.

Marketing 246
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14 Dashboard Design Principles & Best Practices To Enhance Your Data Analysis

Datapine Blog

The rise of innovative, interactive, data-driven dashboard tools has made creating effective dashboards – like the one featured above – swift, simple, and accessible to today’s forward-thinking businesses. In the digital age, there’s little need for a department of IT technicians, plus a qualified graphic designer, to create a dazzling data dashboard.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The 2019 Prime Day Recap

Tinuiti

2019 Amazon Prime Day tells a unique story than previous years.

More Trending

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How Traeger Found Its Spark

Domo

For almost three decades, Traeger Grills was a company that relied primarily on word of mouth to survive. People would talk with their neighbors from yard to yard while grilling and that’s how knowledge of the product spread. But when Jeremy Andrus became the CEO in 2014, things started to change. Since then, Traeger has gone from a small, local business to a global one, and has increased its annual sales almost six-fold.

IT 52
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How To Use Big Data To Deliver Optimized Customer Experiences

Smart Data Collective

Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and feedback surveys—with the development and proliferation of analytics.

Analysis 278
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5 B2B Marketing Metrics That Matter

Zoominfo

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help. .

Marketing 240
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Your Ultimate Guide To Modern KPI Reports In The Digital Age – Examples & Templates

Datapine Blog

Experts predict that by 2025, around 175 Zettabytes of data will be generated annually, according to research from Seagate. Moreover, within just five years, the number of smart connected devices in the world will amount to more than 22 billion – all of which will produce colossal sets of collectible, curatable, and analyzable data, claimed IoT Analytics in their industry report.

KPI 89
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Ep. 224 - Michael Yaksich - How one of the Fastest Startups in the Silicon Valley is Using Market Research

Happy Market

My guest today is Michael Yaksich, Director of Customer Strategy at Cruise. Headquartered in San Francisco, Cruise is a self driving technology company that will offer a ride hailing service initially in San Francisco. Prior to joining Cruise, Michael has worked in insights at Hyundai, BrandIQ, Cadillac, and Honda. Find Michael Online: LinkedIn Website: [link].

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New Things I’ve Learned About Google Review Likes

Moz

Posted by MiriamEllis Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features. Often, you may simply ignore them until life makes you engage. A few weeks ago, a local SEO came to me with a curious real-life anecdote, in which a client was pressuring the agency to have all their staff hit the “like” button on

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Why Every Retailer Needs an Augmented Reality Plan

Domo

The United States is, by any measure, a retail wonderland. If you were to gather all 3.8 million U.S. stores 1 under one roof—a true Mall of America—the square footage would cover 40% of Rhode Island. 2 That translates into six times more retail space per person than exists in Europe or Japan. Retail’s huge impact on the U.S. economy can be seen in employment numbers, with two-thirds of states ranking retail as their largest occupation.

Retail 52
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Technology Is Transforming the Real Estate Market

Smart Data Collective

Do you remember what it was like trying to buy a house before the days of online listings? If you were born after about 1980, you probably never experienced that. The internet has catapulted the real estate industry into a world where people can buy houses site-unseen and sign the paperwork without ever meeting in person. And it’s only just beginning. 2019 has hailed in an incredible era of mobile-centric technology, automation, smart tools, and other electronic marvels that make real estate tra

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 of the Best B2B Websites to Inspire Your Next Rebrand

Zoominfo

In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design ( source ): 38% of people will stop engaging with a website if the content or layout is unattractive. 88% of online visitors are less likely to return to a site after a bad experience. 46%

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Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy

Datapine Blog

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. The modern consumer, or digital native, craves a significant level of value from the brands in which they’re looking to invest – and as such, to gain consumer loyalty, businesses must reach out and talk to their customers on a personal level.

KPI 87
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Data Modeling Pulls it All Together for the Business!

Elegant BI

What is Predictive Analytics and How Can it Help My Business? What is predictive analytics? Put simply, predictive analytics is a method used to forecast and predict the future results and needs of an organization using historical data and a comprehensive set of data from across and outside the enterprise. Predictive Modeling allows users to test theories and hypotheses and develop the best strategy.

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How to Make a Technical SEO Recommendation - Whiteboard Friday

Moz

Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done. In this week's episode of Whiteboard Friday, Benjamin Estes from Distilled presents his framework for making technical recommendations to clients and stakeholders to best position you for success.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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7 Retail Predictions for the 2019 Holiday Season

Domo

As the holiday season begins to come into view—Black Friday is only a few months away, if you can believe it—I’ve been thinking about what trends and activities could impact the shopping experience later this year. Before Domo, I worked at Target for 13 years and in the retail industry for 16 years. Between what I learned over that period, and what I’ve taken away from events such as NRF Big Show , I’ve arrived at seven predictions for retail’s busiest time of year.

Retail 52
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Is Big Data Transforming Our Broken Hospital Management Systems?

Smart Data Collective

The healthcare industry is happily embracing big data. Hospitals around the world are finding that data can have a profound impact on their operations. A lot of the emphasis so far has been on the use of big data to better engage with external third-parties, but big data can be equally valuable for managing internal hospital systems. Big Data is the Key to Improving the Efficiency of Hospital Management Systems?

Hospitals 244
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35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals?

Alliance 216
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Master Salesforce Reports With Modern Reporting Tools – Examples And Templates

Datapine Blog

In a data-driven age, modern organizations need access to advanced data analytics solutions to help them improve the business in a wealth of key areas—Salesforce is one of those solutions. One of the world’s most popular cloud-based customer relationship management (CRM) platforms, the software is designed to help companies across sectors plan and optimize their sales processes.

KPI 64
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Augmented Analytics with Smart Data Visualization!

Elegant BI

Smart Data Visualization and Augmented Analytics Makes Users Smarter! Why is smart data visualization important? Consider how difficult it would be to put together a jigsaw puzzle if you were blindfolded. You might have access to all the pieces, but you could not truly see the picture unless you were able to visualize the outcome. Data is like that.

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How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Moz

Posted by BritneyMuller Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Joining us at MozCon next week?

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What ‘Data Never Sleeps 7.0’ Says—and Doesn’t Say

Domo

The latest edition of ‘ Data Never Sleeps ,’ our annual study on the volume, velocity and variety of data generated and distributed over the internet, came out earlier this month—and nothing about it surprised me. As the infographic BELOW attests, a crazy amount of data is created, shared and consumed every single second. From a business perspective though, volume means nothing.

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Analytics and its effect on data dissemination and ecommerce

Smart Data Collective

When it comes to understanding all the contributing factors and advanced innovations of the impending digital era , it is more than fair to say that we are all striving to contribute in our own way. For some, that means teaching themselves how to code. For others, it is taking on the commitment of a post-graduate program in AI and ML. No matter what one’s individual contribution to the ever-looming digital era, seemingly big or small, the point remains the same: we are propelling towards the dig

IT 236
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu