Smart Data Collective

NOVEMBER 28, 2019

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger. Using big data to augment your social media strategy provides a wealth of opportunities simply because social media is such an integral part of people’s lives.

Advantage 283

Advantage Advantage Algorithm Entertainment 283

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Well, it’s really not as hard as you think. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started.

Marketing 218

Marketing Marketing Sales Benchmarking 218

Aqute Intelligence

NOVEMBER 27, 2019

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. The prevalence of digital research tools may have accelerated the boom in this field. It’s impossible to ignore the wealth of data available, and difficult to opt-out when the majority of your competitors are investing in systematic research and competitor analys

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Datapine Blog

NOVEMBER 19, 2019

The modern world is changing more and more quickly with each passing year. If you don’t pay attention to new changes or keep up the pace, it’s easy to fall behind the times (and the market) while other companies beat you to the punch. The solution? To keep abreast of current changes – at least at a level of basic understanding. Adding to that, if you can’t understand the buzzwords others are using in conversation, it’s much harder to look smart while participating in that conversation.

Technology 111

Technology Technology IT Banking 111

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Moz

NOVEMBER 26, 2019

Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you

Sales 71

Sales Gaming Information Marketing 71

Smart Data Collective

NOVEMBER 21, 2019

Big data is transforming the daily realities of running a business. Companies can use big data to handle certain tasks more quickly and cost-effectively than ever. Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. Of course, big data also raises some new challenges.

Competitive 278

Competitive Business Startups Predictive Analytics 278

Zoominfo

NOVEMBER 15, 2019

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running.

Marketing 200

Marketing Marketing Sales Intelligence 200

Aqute Intelligence

NOVEMBER 22, 2019

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your teams are often on the front-line, at the interface between your business and external stakeholders. They have access to a drip-feed of rumours, news, speculation, first-hand accounts and stories that will never make the press.

Research 147

Research Battlecard Competitive Intelligence Primary Research 147

Datapine Blog

NOVEMBER 5, 2019

To succeed in today’s competitive business world, the ability to make the right decisions at the right time based on water-tight insights is essential. If you don’t have the vision or don’t know what to do with it, you’ll find yourself shooting in the dark – and that is detrimental to the growth and evolution of any business, regardless of size or sector.

Hospitals 88

Hospitals Business Knowledge Analysis 88

Advertisement

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Moz

NOVEMBER 21, 2019

Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better op

Knowledge 68

Knowledge Win Marketing Marketing 68

Elegant BI

NOVEMBER 29, 2019

Tally on Mobile is the Answer to ‘On the Go’ Access Via All Types of Mobile Devices! Tally® Mobile App enables users to access previously unavailable data and information via a connection to the Tally desktop application via iOS and Android. Users can access information online and offline with near real-time data access and access to multi-company data.

Banking 52

Banking Information Business 52

Smart Data Collective

NOVEMBER 25, 2019

More and more often, businesses are using data to drive their decisions — which makes cutting-edge analytics and business intelligence strategies one of the best advantages a company can have. New technologies, especially those driven by artificial intelligence (or AI), are changing how businesses collect and extract usable insights from data. Here are the six trends you should be aware of that will reshape business intelligence in 2020 and throughout the new decade. 1.

Business Intelligence 259

Business Intelligence Intelligence Intelligence Business 259

Zoominfo

NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good about the deal they’ve just made. They want to feel like they’ve won. So how can you make sure your future customer wins – and feels like they won – while winning business yourself?

Sales 191

Sales Win Entertainment Gaming 191

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Aqute Intelligence

NOVEMBER 18, 2019

Live events offer a glut of valuable information on your competitors. This is unsurprising given that exhibitions and conferences are marketing opportunities – and that means showing off your best products and celebrating your biggest achievements. As well as the scheduled talks, sessions and stands, there is all of the informal conversations that take place in-between.

Competitive Intelligence 124

Competitive Intelligence Competitive Intelligence Intelligence 124

Datapine Blog

NOVEMBER 13, 2019

It doesn’t matter how innovative your brand is or how groundbreaking your business model might be; if your business is ridden with glaring inefficiencies, your potential for growth is eventually going to get stunted. In fact, an IDC study showed that over 80% of business leaders surveyed from sales, HR, procurement, and other departments agreed that issues arise because companies are equipped with different internal systems and applications that don’t ‘talk’ to one other. 43% of the surveyed sta

KPI 63

KPI Analysis Management Advantage 63

Moz

NOVEMBER 28, 2019

Posted by Suzzicks What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk , Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!

Knowledge 65

Knowledge Algorithm Information IT 65

Fuld

NOVEMBER 26, 2019

Michael Ratcliffe brings both deep industry expertise and intelligence and strategy consulting capabilities to the firm. Boston, Mass. November 26, 2019 — Fuld + Company, a global competitive strategy consultancy, today announced the recent appointment of Michael Ratcliffe as a Senior Director and Head of the Health & Life Sciences Practice.

Pharmaceutical 52

Pharmaceutical Competitive Intelligence Competitive Analysis 52

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

NOVEMBER 28, 2019

Anybody that was online in the 1990s knows how different search engines are in the field of SEO. Big data has drastically improved the functionality of search engines. Big data has had a two-pronged effect on the search engine industry. AJ Agrawal, the CEO of Alumnify has talked about this in his article on Inc. Big data is making it a lot easier for search engines to analyze content, which is a great deal for the customer.

Algorithm 249

Algorithm Competitive Advantage Advantage 249

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.

Sales 187

Sales Win Research Intelligence 187

Aqute Intelligence

NOVEMBER 14, 2019

If you want to understand your competitors, you really need to know their customers. After all, your competitor’s customers tell you a lot about their ambitions, their performance, their limitations and their goals. By pinpointing your competitors’ customers, you can explore how they acquire new business, which may help you acquire more customers of your own.

Competitive Intelligence 113

Competitive Intelligence Research Intelligence Intelligence 113

Elegant BI

NOVEMBER 25, 2019

Why is Social Business Intelligence Important for My Business? If your business is planning to implement self service business intelligence, you may be focused on cascading data analysis and fact-based decision-making throughout the enterprise and, hopefully, your focus includes improving the data literacy of your business users and team members. One of the additional benefits of Self Service BI Tools is the concept of social BI, and it is important not to overlook these benefits when you lay ou

Business Intelligence 52

Business Intelligence Data Analysis Analysis Intelligence 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Moz

NOVEMBER 8, 2019

Posted by BritneyMuller There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

Algorithm 60

Algorithm Research Learning IT 60

Domo

NOVEMBER 19, 2019

What does it mean to be a CFO in 2019? Something much different than it did even a few years ago, that’s for sure. According to McKinsey , the number of CFOs overseeing their company’s digital activities has doubled in two years, and they are increasingly asked to resolve business issues outside of the traditional finance function. I can certainly attest to that.

Advantage 52

Advantage Advantage Finance Knowledge 52

Smart Data Collective

NOVEMBER 22, 2019

Big data is transforming many facets of our lives. One of the ways consumers are looking to big data is with the student loan crisis. Big data advances could also make the government more understanding with its student loan forgiveness program. Big Data Could Turn the Student Loan Crisis on its Head. There are multiple applications of big data for solving the student loan crisis.

Education 247

Education Research IT 247

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. But, after gaining international attention, the initiative ignited a long-overdue examination of sexual misconduct and gender discrimination across all industries and walks of life.

Education 167

Education Learning Knowledge Management 167

Advertisement

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT