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Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger. Using big data to augment your social media strategy provides a wealth of opportunities simply because social media is such an integral part of people’s lives.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you
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Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your teams are often on the front-line, at the interface between your business and external stakeholders. They have access to a drip-feed of rumours, news, speculation, first-hand accounts and stories that will never make the press.
To succeed in today’s competitive business world, the ability to make the right decisions at the right time based on water-tight insights is essential. If you don’t have the vision or don’t know what to do with it, you’ll find yourself shooting in the dark – and that is detrimental to the growth and evolution of any business, regardless of size or sector.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
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“I don’t have 2020 vision” may have sparked more than a few memes and laughs in the past years. But the reality is marketers across industries are faced with this daunting question every time they’re forecasting their marketing and communications activities: "How will your brand strategy look in five years?".
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Live events offer a glut of valuable information on your competitors. This is unsurprising given that exhibitions and conferences are marketing opportunities – and that means showing off your best products and celebrating your biggest achievements. As well as the scheduled talks, sessions and stands, there is all of the informal conversations that take place in-between.
It doesn’t matter how innovative your brand is or how groundbreaking your business model might be; if your business is ridden with glaring inefficiencies, your potential for growth is eventually going to get stunted. In fact, an IDC study showed that over 80% of business leaders surveyed from sales, HR, procurement, and other departments agreed that issues arise because companies are equipped with different internal systems and applications that don’t ‘talk’ to one other. 43% of the surveyed sta
Posted by Suzzicks What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk , Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!
Tally on Mobile is the Answer to ‘On the Go’ Access Via All Types of Mobile Devices! Tally® Mobile App enables users to access previously unavailable data and information via a connection to the Tally desktop application via iOS and Android. Users can access information online and offline with near real-time data access and access to multi-company data.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Anybody that was online in the 1990s knows how different search engines are in the field of SEO. Big data has drastically improved the functionality of search engines. Big data has had a two-pronged effect on the search engine industry. AJ Agrawal, the CEO of Alumnify has talked about this in his article on Inc. Big data is making it a lot easier for search engines to analyze content, which is a great deal for the customer.
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.
If you want to understand your competitors, you really need to know their customers. After all, your competitor’s customers tell you a lot about their ambitions, their performance, their limitations and their goals. By pinpointing your competitors’ customers, you can explore how they acquire new business, which may help you acquire more customers of your own.
Michael Ratcliffe brings both deep industry expertise and intelligence and strategy consulting capabilities to the firm. Boston, Mass. November 26, 2019 — Fuld + Company, a global competitive strategy consultancy, today announced the recent appointment of Michael Ratcliffe as a Senior Director and Head of the Health & Life Sciences Practice.
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