CIO

AUGUST 18, 2024

Se ha repetido ya tantas veces que se puede enunciar como algo establecido: no, el papel del o la CIO ya no se limita a ‘ keep the lights on ‘, a mantener toda la parte de TI funcionando. Sus responsabilidades han cambiado, de la mano de la creciente importancia de la tecnología en el funcionamiento empresarial (y en la vida diaria de plantilla y potencial clientela), y de los procesos de transformación digital en las compañías que estas herramientas están incentivando.

Technology 774

Technology Technology IT Management 774

Chris Webb BI

AUGUST 18, 2024

As you probably know, in Power BI Direct Lake mode column data is only loaded into memory when it is needed by a query. I gave a few examples of this – and how to monitor it using DMVs – in this blog post from last year. But which columns are loaded into memory in which circumstances? I was thinking about this recently and realised I didn’t know for sure, so I decided to do some tests.

Sales 234

Sales IT 234

Kompyte

AUGUST 18, 2024

Quick run-down: People are competitive in nature. In business, it’s normal to have an idea of the key players in the industry and different solutions that compare. It’s also natural from a buyer perspective to see what other options are out there.

Competitive 52

Competitive Business Marketing Marketing 52

Kompyte

AUGUST 18, 2024

No matter how you do competitor research, you’ll need tools to organize the market intelligence you gather. For small businesses or those in the early days of doing competitive analysis, that may be as basic as a spreadsheet. But many businesses will quickly realize that their needs are more complex than that.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Kompyte

AUGUST 18, 2024

Social engagement is the involvement, participation, or activity across social channels. The activity would include social posts, comments, etc. Participation varies to a degree, but all if not most companies participate in some form of social interaction. However, not all companies do social well. There are, of course, companies and brands across B2B, B2C, and industries that provide fantastic examples of how to incorporate competitive intelligence into their social strategy to increase engagem

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Kompyte

AUGUST 18, 2024

The Urgency of Finding a Data-driven Competitive Advantage in Uncertain Times I have been in Marketing in one industry or another for many years now; more than I care to admit. What I’ve witnessed over the years is that industries just keep getting more crowded. New companies seem to pop up on a daily basis with the promise of the newest and greatest product; new technologies emerge to solve consumers’ most pressing needs; established companies broadening portfolios and entering adjacencies to s

Advantage 52

Advantage Advantage Competitive Technology 52

Kompyte

AUGUST 18, 2024

A lot of competitive research is data based. In working to understand where your business stands in comparison to others in your industry, having metrics helps paint a clear picture. And those numbers can particularly come in handy when keeping your executive team invested in competitive intelligence (CI). But as important as numbers are, they’re only part of the story.

Competitive 52

Competitive Competitive Intelligence Intelligence Intelligence 52

Kompyte

AUGUST 18, 2024

Developing a go-to-market (GTM) strategy is a job with many moving parts. Product marketers are tasked with finding and ingesting huge amounts of information, then turning it all into a feasible strategy that multiple people across various departments will be tasked with executing on. Yet at most organizations, product marketing teams remain tiny. According to the 2020 State of Product Marketing report , over a fifth of organizations have a product marketing team that’s only one person.

Marketing 52

Marketing Marketing Information IT 52

Kompyte

AUGUST 18, 2024

Competitive intelligence solutions are a great way to automate the research and reporting process and stay informed of the latest happenings in your market. Scouring billions of data sources can, however, result in an overwhelming number of competitor updates. Often, the greatest challenge is understanding how to use a solution best and prioritize efforts with limited bandwidth.

Advantage 52

Advantage Advantage Competitive Competitive Intelligence 52

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