Mon.Dec 04, 2023

article thumbnail

The CIO’s new role: Orchestrator-in-chief

CIO

CIOs today find themselves in a unique position to survey everything taking place across their organization, find opportunities, resolve conflicts, set priorities, and help shape strategy. In other words, they are uniquely situated to function as their companies’ de facto orchestrators-in-chief. “It’s really only the CIO and the CEO who have this perspective,” says Irving Tyler, distinguished research vice president with Gartner’s CIO Research team.

Research 793
article thumbnail

The segmentation-targeting-positioning (STP) model: How to achieve precision in marketing

mention

The Segmentation-Targeting-Positioning (STP) model is one of the most widely known marketing strategies. It’s been around since the very earliest days of digital marketing. In fact, if we’re honest, it’s been around a lot longer than that. After all, STP is essentially a modern iteration of age-old audience research and targeting. “Old” is sometimes a loaded term in marketing.

Marketing 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fortifying the bridge between tech and business in the C-suite

CIO

Historically, the relationship between technology and business leader has tended to be transactional: a business leader has an objective they want to meet, and they’ll ask their technology leaders to figure out how to achieve their goals. Need to embed a tool on your website to collect emails for lead generation? Check. Seeing reports of a new technology?

Business 642
article thumbnail

Timing is Everything: Here’s the Best Time to Cold Call Prospects

Zoominfo

The timing of a cold call can make all the difference between landing a sale or getting hung up on. That’s why there’s an endless supply of advice about when to hit the phones, and when to avoid dialing at all costs. Are late mornings on Wednesdays good? How about 4 p.m. on Mondays? While it feels more satisfying to target a specific time and day, these time slots actually don’t guarantee your prospect will answer — and they’ll definitely be harder to manage if you’re juggling multiple time zone

Sales 130
article thumbnail

Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

article thumbnail

Ask yourself: How can genAI put your content to work?

CIO

By Bryan Kirschner, Vice President, Strategy at DataStax One of the major findings of our recently released State of AI Innovation report was how bullish managers and technical practitioners were about generative AI enhancing, rather than threatening, their careers. A key reason why I think they’re right is generative AI’s ability to operate in useful ways using content that people already produce–or could produce quite easily.

Gaming 573

More Trending

article thumbnail

What goes well with Viña Concha y Toro wines? Meat, fish, poultry, and SAP

CIO

How do you improve efficiency without compromising quality? Achieving that goal has become even more essential and challenging for the wine industry in the face of climate change, increased competition on a world level, labor shortages, and other issues. Yet, one of the world’s largest wine producers is succeeding, paired with SAP. Founded in Chile more than 139 years ago, Viña Concha y Toro owns approximately 12,000 hectares (more than 29,600 acres) of prime vineyards, with production facili

article thumbnail

Quick Tips: Find Power BI Desktop Local Port Number with Model Explorer

BI Insight

In March 2018, I wrote a blogpost called Four Different Ways to Find Your Power BI Desktop Local Port Number. Last week, Zoe Doughlas from Microsoft left a comment reminding me of a fifth method to get the port which encouraged me to write this quick tip. Thanks to Zoe! As the name suggests, the … Continue reading Quick Tips: Find Power BI Desktop Local Port Number with Model Explorer The post Quick Tips: Find Power BI Desktop Local Port Number with Model Explorer appeared first on BI Insi

article thumbnail

Advancing AI: The emergence of a modern information lifecycle

CIO

I appreciate the zen that envelops me when I get lost in a good puzzle. But, truth be told, that ‘zen’ doesn’t happen until I’m attuned to the puzzle’s colors, shapes, and patterns. Once I am, the border falls into place, colors get grouped, images form, and I eventually become familiar with the intricate details and shapes of the remaining pieces. Although less complex than the “4 Vs” of big data (velocity, veracity, volume, and variety), orienting to the variety and volume of a challenging puz

article thumbnail

15 Essential Data Mining Techniques

Dataversity

Data mining techniques can be applied across various business domains such as operations, finance, sales, marketing, and supply chain management, among others. When executed effectively, data mining provides a trove of valuable information, empowering you to gain a competitive advantage through enhanced strategic decision-making. At its core, data mining is a method employed for the […] The post 15 Essential Data Mining Techniques appeared first on DATAVERSITY.

article thumbnail

Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

article thumbnail

Survivorship Bias Cartoon

Timo Elliot

“I never learned about survivorship bias and I turned out okay!” This is a concept that is incredibly relevant to digital innovation—because when the people on stage tell you how to be successful, you’re not seeing all the other people that followed that same advice but failed miserably. Here, for example, is professor Scott Galloway explaining why the “worst advice you will ever hear in business school” is “follow your passion” Scott Galloway explains w

article thumbnail

Utah’s Best Companies to Work For in 2023

Domo

Every year, Utah Business anonymously surveys thousands of employees to identify which workplaces have their staff doing a happy dance on their coffee breaks. This year’s winners set the standard amid ever-evolving perceptions of workplace culture ideals. So polish up that resume—we’ve found the workplaces where your 9-to-5 might just feel like a 9-to-thrive.

article thumbnail

How Banks Are Changing Their ESG Reporting Practices After EBA Regulation

Alpha Sense BI

2023 marked the beginning of the European Banking Authority’s (EBA) Pillar 3 disclosure requirements for large European banks reporting on sustainability initiatives and climate-related risks. Following this global trend, banking institutions in the U.S. continue to develop their ESG programs and infrastructure to support evolving regulation. As stated in their sustainability roadmap , the EBA believes, “financial institutions have a key role to play in managing risks and raising the funds for

Banking 52