Henkel embraces gen AI as enabler and strategic disruptor
CIO
FEBRUARY 15, 2024
Four years ago, German multinational Henkel found itself at a crossroads. Like many incumbents in the consumer packaged goods (CPG) industry, Henkel was slow to embrace digital technologies, resulting in a widening disconnect between the 147-year-old company and the changing needs of its customers. As Henkel CDIO Michael Nilles puts it, by 2019, Marc Andreessen’s pronouncement that “software is eating the world” had come true for the CPG sector, and Henkel was at risk of falling behind.
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