Fri.Jan 12, 2024

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Survey: Execs eager to implement generative AI, but few know how

CIO

Overwhelming majorities of executives around the world are planning to spend money on generative AI this year, but very few are truly ready for the technology, according to a survey released today by the Boston Consulting Group. Fully 85% of the more than 1,400 executives surveyed for BCG’s AI Radar report said that they were planning to invest in generative AI, but the report found that the technology faces a wide array of stumbling blocks at most organizations.

Knowledge 825
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Video Marketing Trends for 2024: What You Need to Know

mention

Video content accounts for 80% of all the marketing material we see online today. Focusing on video marketing in 2024 is a great move for businesses and marketers. 2023 has been a great year for marketers who created more video content for businesses. Times are changing, and the video marketing sphere will witness a lot of advancements in the coming years.

Marketing 173
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“If organisations are hacked, they should stay calm and act quickly by instantly activating their incident response plan”

CIO

CIO Middle East discuss with Muath AlHomoud, Director of Cybersecurity about how organisations should learn from the hacking activities performed on them so they can implement more effective cyber defences and plan against similar or more sophisticated attacks. Q. From a cybersecurity perspective, how has 2023 been? A. The year has been marked by a general increase in state-sponsored attacks due to geopolitical conflicts.

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Data, Insights, Alignment: How Smartsheet Maximizes Win Rates

Zoominfo

Since its founding in 2005, Smartsheet has become a trusted partner for growing businesses and enterprise brands alike, including over 80% of the Fortune 500. After achieving impressive growth through both strategic acquisitions and product-led strategies, Smartsheet set its sights on becoming the recognized leader in modern project and portfolio management (PPM), marketing and creative management, and strategic transformation initiatives.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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When CX and EX collide: technology strategies for a new era of working

CIO

The shift from using offices to hybrid working has changed how we define “working” and also how we think about the customer experience and employee experience (CX and EX). Before the rise in hybrid working, these experiences were split: there was the office-based employee experience and the (usually) contact-center-based customer experience. But although customers would connect with employees through contact centers, contact center agents were not always seen as office employees.

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Improving Time to Decision with Expert Insights

Alpha Sense BI

Technology advances have transformed how analysts and fund managers make investment decisions in today’s modern financial markets, but you may be surprised at how slow their decision making processes can be. Many investment analysts and managers suffer from option paralysis due to a highly saturated financial market and an overwhelming amount of public information available online.

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HR Horizons 2024: Reflecting on 2023 and Preparing for the Future

Splash BI

Upcoming Webinar HR Horizons 2024: Reflecting on 2023 and Preparing for the Future WED, JAN 31, 2024 02 PM ET Jump to abstract Abstract Join us for a forward-looking panel discussion where leading HR experts reflect on the pivotal trends and metrics of 2023, providing essential insights for HR Professionals. This panel discussion will offer a comprehensive analysis and interactive dialogue on how the past year has shaped the landscape of Human Resources and what it means for the future. 2023 Re

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Three Myths About Generative AI in the Workplace – and How You Can Bust Them

Dataversity

In the past year or so, generative AI has received more media attention than any other type of technology. Up until this point, data science has been at the center of these innovation stories, and rightfully so: None of the next-generation technology tools can work without a strong data science program. As soon as generative […] The post Three Myths About Generative AI in the Workplace – and How You Can Bust Them appeared first on DATAVERSITY.

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Protected: How to measure Market Intelligence success with KPIs 

M Brain

Companies rely on competitive intelligence to gather and analyze information about their competitors. Measuring the success of these efforts is equally important. Use KPIs to check monitor progress for the competitive edge.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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9 CRM trends for 2024

CIO

Customer relationship management (CRM) has long been a mature, commoditized product category. An estimated 90% of companies with 10 or more employees already have at least one CRM system. And the major players in the CRM market are among the most established names in the industry — Salesforce, Microsoft, Oracle, and SAP. But several key trends are shaking up the market for CRM systems, which encompass sales, marketing and customer service.

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Four Perspectives on the Art of Data Analytics

Dataversity

As data science professionals, we are often viewed as people who draw conclusions based only on data and minimize other factors. This perception usually becomes contentious when the insights and evidence from the data are inconsistent with somebody else’s “hypothesis.” Or we are confused and maybe frustrated when “qualitative” analysis trumps quantitative analysis.