Wed.Oct 30, 2024

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Are enterprises ready to adopt AI at scale?

CIO

Whether it’s a financial services firm looking to build a personalized virtual assistant or an insurance company in need of ML models capable of identifying potential fraud, artificial intelligence (AI) is primed to transform nearly every industry. In fact, a recent Cloudera survey found that 88% of IT leaders said their organization is currently using AI in some way.

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6 Social Proof Strategies That Can Increase The Success Of Your Conversion Funnel

mention

Many people believe that if others do it, they should be doing it, too. This is why a robust social proof strategy can increase the success of a brand’s conversion funnel. Social proof is the psychological concept that people’s decisions are influenced by others, compelling them to do what they think is normal or expected. In the marketing industry, social proof proves that other people have been satisfied with a brand’s products or services.

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Why ethical AI should be important to CIOs

CIO

Salima Bhimani has been encouraging the responsible and ethical use of AI for several years as Alphabet’s first chief strategist and director for inclusive and responsible technology, business, and leaders from 2017 to 2023. At Google’s parent company, she worked with moonshot companies such as Waymo, Wing, and X, to shape sustainable businesses and global impact.

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10 key marketing trends for the US in 2025

ATTEST

Marketing is in a state of constant evolution. Over the past decade, we’ve witnessed the rise of digital marketing channels and seen consumer behaviors shift to transform the marketing space. With greater and faster advances in technologies like artificial intelligence (AI) and the continued evolution of media consumption — e.g. TikTok only launched in September 2026 — the pace of change is only going to increase.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The future of Gen AI in analytics

CIO

As businesses increasingly rely on digital platforms to interact with customers, the need for advanced tools to understand and optimize these experiences has never been greater. Enter Gen AI, a transformative force reshaping digital experience analytics (DXA). Gen AI allows organizations to unlock deeper insights and act on them with unprecedented speed by automating the collection and analysis of user data.

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More Trending

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Overwhelmed cybersecurity teams need autonomous solutions

CIO

Today, security teams worldwide are under immense pressure. They are inundated by increasingly potent cyber threats, especially as threat actors are now leveraging AI to enhance their attack strategies. Addressing intensifying threats The modern threat landscape consists of increasingly complex and varied attacks. Today’s cybercriminals are leveraging advanced techniques to breach security perimeters – ransomware attacks are more targeted, phishing campaigns are increasingly sophisticated, and a

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Here’s what’s new with Contify – October 2024

Contify

Discover the latest features and enhancements in Contify’s products, along with marketing updates and announcements for October 2024.

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Top 3 considerations for choosing a digital experience analytics platform

CIO

The impact of DXA on customer experience For product leaders, Digital Experience Analytics (DXA) has provided a transformative shift. It has freed them from the relentless cycle of crisis management, allowing them to focus on implementing meaningful enhancements to the customer experience. By providing visibility into where and why customers encounter roadblocks, DXA linked these insights directly to business impact, such as revenue opportunities.

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Did you know

Wink Intel

Did you know that precisely 27.85% of the $109.62 billion in annuity sales in 2Q2024 were originated through insurance companies that are backed by private equity? Something about these products has lured in some of the biggest PE firms… -sjm The post Did you know appeared first on Wink, Inc.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Siete señales de que es hora de modernizar sus sistemas informáticos

CIO

La tecnología sigue avanzando a un ritmo vertiginoso. Eso es estupendo, porque un entorno informático sólido es necesario para aprovechar las últimas innovaciones y oportunidades de negocio. La mala noticia, sin embargo, es que la modernización de los sistemas informáticos requiere importantes inversiones financieras y de tiempo. Cuando se aborda adecuadamente, la modernización de aplicaciones y plataformas genera un valor inmenso y sitúa a las organizaciones por delante de su competencia, afirm

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How Celanese makes people central to its digital transformation

CIO

Celanese operates more than 50 large manufacturing plants across 27 countries, and has made several significant acquisitions in recent years, including Dupont’s $11 billion mobility and materials (M&M) business. At the same time, the company is undergoing a massive digital transformation. Sameer Purao, who joined Celanese as CIO and CDO in 2021, is keeping the team and company focused by making change management a core competency of his team, and ensuring a focus on value, agility, and purpo

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Jorge González (Adolfo Domínguez): “Sentimos la transformación digital como un acompañamiento a la estrategia de negocio”

CIO

Corría el año 1976 cuando el grupo Adolfo Domínguez S.A veía la luz en tierras gallegas, concretamente en Orense. Lo hacía de la mano del padre del famoso modisto e intelectual, con quien compartía nombre y vocación, tras transformar la anciana sastrería que regentaba bautizada como El Faro. Desde entonces han sido diversas las olas de transformación que el aclamado gigante del retail ha vivido, ahora, con la digitalización como punta de lanza.

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Ways to ward off a doomed stakeholder management strategy

CIO

While new technologies have shifted priorities, the need to manage stakeholders has not, says Krishna Prasad, CIO of technology services business UST. And with AI used in almost every part of the business, stakeholders have become much more tech savvy, reducing their dependency on IT departments. But as a result, anybody could then expose a lot of company data inadvertently.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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La Oficina Europea de Patentes destinará 160 millones al desarrollo y mantenimiento de aplicaciones en el próximo lustro

CIO

La Oficina Europea de Patentes (EPO, de sus siglas en inglés), institución intergubernamental que recibió más de 199.000 solicitudes de patentes en 2023 y es clave en el impulso de la innovación y el crecimiento económico en Europa, ha adjudicado el desarrollo y mantenimiento de sus aplicaciones a un consorcio de compañías liderado por la consultora española Altia y del que forman parte Bilbomática, an Altia Company, ARHS, SoftServe y SAM Solutions.

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Mobile Benchmark: Are error rates hurting your mobile conversions?

CIO

Quantum Metric’s latest mobile benchmark report, “ How Mobile Performance Builds Consumer Confidence ,” unpacks the concerns consumers have, the opportunities to grow mobile conversions, and how mobile can finally take center stage in the e-commerce world. Let’s dive into the highlights and what they could mean for your mobile strategy. The traffic-conversion paradox Mobile phones have become our constant companions, driving a staggering 73% of monthly online traffic across industries.

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“Sentimos la transformación digital como un acompañamiento a la estrategia de negocio”

CIO

Corría el año 1976 cuando el grupo Adolfo Domínguez S.A veía la luz en tierras gallegas, concretamente en Orense. Lo hacía de la mano del padre del famoso modisto e intelectual, con quien compartía nombre y vocación, tras transformar la anciana sastrería que regentaba bautizada como El Faro. Desde entonces han sido diversas las olas de transformación que el aclamado gigante del retail ha vivido, ahora, con la digitalización como punta de lanza.

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5 digital tips for peak shopping season

CIO

In 2023, we saw a surge in retail conversion rates during the holiday season, with many shoppers making purchases well in advance of Black Friday. This year only 24% of shoppers are planning to hold off on holiday purchases until Black Friday. To help your brand stay ahead, we’ve gathered some tips directly from Quantum Metric customers, who represent 40% of the worldwide internet users. 1.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.