What fuels Soltour’s strategy of digitalization and innovation
CIO
JANUARY 1, 2025
Last year, Spains tourism sector, its economic growth engine, reached historical levels, contributing nearly 187 billion (about $195 billion) to its GDP thanks in part to the fruits of digitalization.Technology, saysSoltour CIO Miguel Abril,has taken on a fundamental role, transforming not only the customer experience through personalization and operational efficiency, but also the way in which consumers plan, book, and enjoy their trips.
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